Trabajos de Titulación - Extensión Cañar - Administración de Empresas
URI permanente para esta colecciónhttps://dspace.ucacue.edu.ec/handle/ucacue/58
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Item type: Ítem , Access status: Embargo , Competitividad de las agencias de viaje del Cantón Cañar: adaptación estratégica frente a las nuevas dinámicas del consumidor turístico(Universidad Católica de Cuenca., 2026) Quizhpi Huasco, Martha VerónicaCompetitiveness in the tourism sector has become an essential element for the sustainability of travel agencies, in a context marked by digitization, the transformation of business models, and changes in tourist consumer behavior. In this context, this study aimed to analyze the competitiveness of travel agencies in the Cañar canton, considering their capacity for strategic adaptation to new consumer dynamics. For this purpose, a quantitative, descriptive methodology was used under a non-experimental cross-sectional design. Data collection was carried out by applying structured questionnaires to seven travel agencies registered in the city of Cañar and 52 customers. The results showed a high level of strategic adaptation in dimensions such as digital transformation, innovation, organizational management, and strategic relationships, highlighting the incorporation of technological tools, organizational strengthening, and the establishment of alliances as key factors for service improvement. In terms of competitiveness, travel agencies rated their service quality and business performance highly; however, customer perceptions reflected lower levels, which reveals a gap that requires improvement strategies. In summary, the competitiveness of travel agencies in the Cañar canton is determined by their capacity for strategic adaptation, which directly affects their positioning and customer loyalty. Keywords: travel agencies, competitiveness, strategic adaptation, dynamics, consumption, tourist consumer.Item type: Ítem , Access status: Embargo , Aporte de los emprendedores de vestimenta artesanal al desarrollo económico en el cantón Cañar(Universidad Católica de Cuenca., 2026) Zhau Pomavilla, Nube RocioThis research aimed to analyze the contribution of artisanal clothing entrepreneurs to the economic development of the Cañar canton, considering its economic, social, cultural, and business management dimensions. The study was conducted using a mixed approach, with a descriptive and analytical design, through the application of surveys to artisanal clothing entrepreneurs and semi-structured interviews with artisans and institutional actors linked to the sector. The findings show that artisanal clothing enterprises contribute considerably to the local economy, especially by creating income for families. In addition, the significant social impact of the high participation of women artisans is recognized, which positions these initiatives as a means to strengthen the social fabric and promote economic inclusion. In this context, although the artisanal clothing entrepreneurship has high economic, social, and cultural value, its contribution to the economic development of the Cañar canton requires the implementation of comprehensive strategies that combine training, market access, productive innovation, and sustained public policies. Keywords: handicrafts, cultural industries, entrepreneurship, local development, cultural heritage.Item type: Ítem , Access status: Embargo , Percepción del talento humano sobre la incorporación futura de la inteligencia artificial en los procesos de recursos humanos en el municipio del Cantón Suscal(Universidad Católica de Cuenca., 2026) Pichisaca Huerta, Sara NiustaThis study analyzed the perception of the human talent within the Municipality of the canton of Suscal, Province of Cañar, regarding the future incorporation of artificial intelligence (AI) in Human Resources processes, with the purpose of identifying the levels of knowledge, attitudes, perceptions, concerns and expectations of the staff in the possible implementation of this technology in institutional management. The research was developed under a quantitative, descriptive, non-experimental and cross-sectional design. The study population consisted of 50 employees of the municipality, to whom a survey technique was applied through a structured questionnaire of 30 items, measured on a Likert-type scale. The results show that the general perception of artificial intelligence is favorable, with high levels of acceptance regarding its potential benefits in institutional modernization, the optimization of Human Resources processes, and the improvement of job performance, although concerns were identified regarding job stability, the possible replacement of job functions, and the protection of personal data. In addition, the staff reported having key skills in the use of digital tools and predisposition toward training processes. However, gaps were identified in specific knowledge about artificial intelligence. In conclusion, favorable perceptions are identified for the future incorporation of artificial intelligence within the Municipality of the canton of Suscal, provided that its implementation is accompanied by training processes and ethical guidelines that reduce uncertainty and guarantee responsible technological adoption. Keywords: artificial intelligence, perception of human talent, digitization, processes, human talent.Item type: Ítem , Access status: Embargo , Análisis de las prácticas de sostenibilidad de la Asociación de servicios de reciclaje indígenas cañaris (ASORIC) de la ciudad de Cañar(Universidad Católica de Cuenca., 2026) Guaman Pomavilla, Jessica MercedeIn the organizational context, sustainability plays a strategic role in local development and responsible waste management. Therefore, the objective of this study was to analyze the sustainability practices implemented by the Cañaris Indigenous Recycling Services Association (ASORIC, by its Spanish acronym) from the environmental, social, and economic dimensions. The research was conducted using a quantitative approach, with a descriptive level and a non-experimental design, through the application of structured surveys to the members of the association. The results revealed a positive assessment in the environmental dimension, highlighting well-established practices of waste separation, classification, and reuse, which contribute to reducing the volume of waste disposed of in open dumps and sanitary landfills. In the social dimension, advantages were identified in collaborative work, intercultural respect, and a sense of belonging; however, opportunities for improvement were observed in internal participation and decision-making processes. Regarding the economic dimension, the findings showed that recycling activities generate income that allows members to meet their basic needs. Nevertheless, perceptions of instability and limited profitability persist, representing a challenge for long-term sustainability. Based on these findings, it is concluded that ASORIC makes a significant environmental and social contribution, while it requires strengthening its economic management to consolidate a comprehensive sustainability model. Keywords: recycling, association, social system, environmental managementItem type: Ítem , Access status: Embargo , Emprendimiento Femenino: Desafíos y Oportunidades desde la perspectiva de la Competitividad(Universidad Católica de Cuenca., 2026) Quishpilema Simbayna, Ruth EstherFemale entrepreneurship is a relevant element for economic and social development, although it develops in an environment characterized by persistent challenges, structural gaps, and gender inequalities. In this context, this study aims to analyze the challenges and opportunities of female entrepreneurship, from the perspective of competitiveness; to this end, a mixed methodological approach was adopted, with a correlational scope, field design, and cross-sectional approach. The research was based on a non-probabilistic sample of 150 enterprises led by women, integrating descriptive statistics techniques and the structural equation modeling based on partial least squares (PLS-SEM) for data analysis. The results show that female entrepreneurship arises mainly as a response to the lack of formal employment, which reinforces its subsistence nature. Among the main challenges are limitations in access to the financial system and weaknesses in administrative management. However, entrepreneurs express a positive perception of their competitiveness, based on the quality of their products, their openness to the use of technological tools, and the exercise of a leadership that promotes businesses sustainability. In conclusion, women-led enterprises make visible advances in their processes of consolidation in the market, resilience, adaptation, and business leadership. Despite the persistence of structural restrictions and gender gaps, factors associated with the adoption of technology, innovation, and support networks emerge as key elements to strengthen the competitiveness and sustainability of these enterprises. Keywords: entrepreneurship, development strategy, economic system, leadership, innovation.Item type: Ítem , Access status: Embargo , La digitalización empresarial como estrategia de sostenibilidad en las Mipymes del cantón Cañar.(Universidad Católica de Cuenca., 2026) Guillca Alvarez, Stalyn ManuelDigitization has become a key strategic factor for the competitiveness and sustainability of micro, small and medium-sized enterprises (MSMEs). In this context, this study aimed to evaluate how business digitization and organizational capabilities influence the sustainability of MSMEs in the Cañar canton. A quantitative approach was adopted, using a non-experimental, descriptive-correlational, cross-sectional design. Data collection was conducted using a questionnaire comprising 27 items on a five-point Likert scale, administered to a sample of 100 MSMEs. The instrument showed high reliability with a Cronbach’s alpha of 0.84. The results showed an average level of digital maturity (M = 3.43), with a greater predisposition of human talent toward the use of technologies (M = 3.60) compared to limitations in digital infrastructure and resources (M = 3.18). The inferential analysis using Spearman's rho coefficient showed positive and statistically significant correlations among the variables analyzed. The relationship between business digitization and organizational capabilities was moderate (rho = 0.475**), while the associations between digitization and sustainability (rho = 0.301**) and between organizational capabilities and sustainability (rho = 0.286*) showed low magnitudes. It is concluded that strengthening internal capabilities favors the adoption of technologies and their integration with sustainable practices. This indicates the importance of investing in technological infrastructure, human talent training, and sustainability-oriented organizational management. Keywords: business digitization, organizational capabilities, business sustainability, MSMEs, digital maturity.Item type: Ítem , Access status: Acceso Abierto , Análisis de las estrategias de crecimiento y posicionamiento competitivo de las cooperativas de ahorro y crédito en la ciudad de Cañar(Universidad Católica de Cuenca., 2025) Yupangui Guallpa, Maria MarthaThe strengthening of the cooperative sector in Ecuador has created the need to examine the factors that influence its sustainability and competitiveness within an increasingly digitalized financial environment. In this context, this study aimed to analyze the growth and competitive positioning strategies implemented by segment-one savings and credit cooperatives in the city of Cañar. The research followed a mixed approach, through the application of semi-structured interviews with representatives of five cooperatives and surveys of 100 members. These instruments made it possible to identify perceptions and assessments regarding the use of digital channels, the level of automation, service accessibility, financial education, and the competitive position relative to traditional banking. The results reveal that, although cooperatives have made progress in adopting technological tools such as websites, mobile applications, and messaging services, they still face limitations in usability, process automation and the implementation of digital financial education programs. Likewise, it was observed that the competitive positioning compared to traditional banking is perceived as intermediate or unfavorable by a significant part of the members, which affects loyalty. In conclusion, although the cooperatives in Cañar have initiated processes of digital transformation and service diversification, these efforts remain incipient. To achieve sustainable growth, it is necessary to integrate technological innovation with inclusive financial education strategies that strengthen trust and consolidate their role in local economic development.Item type: Ítem , Access status: Acceso Abierto , Evaluación de las actitudes emprendedoras en futuros gestores empresariales universitarios(Universidad Católica de Cuenca., 2025) Pomavilla Zhinin, Noemi RocioEntrepreneurship has become a strategic pillar of economic and social development, especially in contexts where young university students promote innovation and job creation. This study aimed to analyze the entrepreneurial profile of Business Administration students at the Catholic University of Cuenca, Cañar Campus, to identify their main strengths and weaknesses regarding their willingness to engage in entrepreneurship. The research adopted a quantitative approach and descriptive design, using a structured survey administered to a sample of 71 students selected from a population of 90, using a questionnaire adapted from the Entrepreneurial Intention Questionnaire (EIQ) by Liñán and Chen, which evaluated criteria such as autonomy, innovation, self-confidence, risk tolerance, need for achievement, attitudes towards entrepreneurship, social influence, entrepreneurial intention, and university education. The results showed strengths in autonomy, innovation, and the need for achievement, reflected in responsibility, creativity, and goal orientation. However, weaknesses in risk tolerance and failure management were identified. It is concluded that students have a favorable entrepreneurial profile characterized by traits such as creativity and self-confidence; however, this potential must be consolidated through training strategies that strengthen critical aspects, such as risk tolerance and decision-making in contexts of uncertainty.Item type: Ítem , Access status: Acceso Abierto , Análisis del papel de la comunicación en el liderazgo transformacional en el sector cooperativo de la ciudad de El Tambo(Universidad Católica de Cuenca., 2025) Alulema Guamán, Zoila VerónicaStrengthening the cooperative sector in Ecuador requires rethinking the role of organizational communication as an axis of transformational leadership, especially in local contexts where trust, participation and cohesion are key factors for sustainability. Within this framework, the research analyzed the role of communication in the implementation of transformational leadership in the cooperatives of the financial sector of El Tambo. The study followed a quantitative approach and descriptive level, applying a structured survey to 16 employees from different hierarchical levels in savings and credit unions. The questionnaire included dimensions related to clarity of communication, participation in decisions, transparency, emotional support, feedback, use of digital tools and motivation. The results show that there is a significant relationship between the quality of communication and the perception of transformational leadership, since clarity in the transmission of the institutional vision, transparency in decision-making and frequent feedback are associated with higher levels of motivation, commitment and trust of employees. Likewise, the emotional support provided by leaders reinforces individualized consideration, while the effective use of digital platforms enhances process agility in processes and team cohesion. In conclusion, communication not only facilitates the application of transformational leadership, but constitutes the axis that makes it possible, by translating into more participatory, empathetic and sustainable management practices within the cooperatives of the El Tambo canton.Item type: Ítem , Access status: Acceso Abierto , Análisis de los procesos de producción en la empresa Lácteos Viglac para mejorar la eficiencia operativa(Universidad Católica de Cuenca., 2025) Lema Granda, Digna IsabelThe study carried out at the company “Lácteos Viglac” analyzed its production processes in a comprehensive way to identify opportunities that optimize operational efficiency and competitiveness. Applying a quantitative approach with a non-experimental and cross-sectional design, data were collected from 42 collaborators from operational and administrative areas. The results highlighted well-structured key processes in planning, execution, quality control, and maintenance, with high levels of productivity (95.2%), machinery operability (90.5%), and compliance with quality standards (88.1%). However, bottlenecks and deficiencies are detected, mainly in the management of raw materials, with an efficient use perceived only by 35.7% and availability of inputs at 69%, which represents risks for a dairy industry where the raw material is perishable. In addition, organizational and structural limitations also affect efficiency. The study proposes an integrated management model that takes advantage of existing technical strengths, while reinforcing economic management and the development of human capital, as well as the implementation of strategies based on operational efficiency, quality, and resource optimization. This proposal aims to consolidate the sustainability and continuous improvement of “Lacteos Viglac”, ensuring coherent, efficient, and competitive production processes in the agro-industrial sector.Item type: Ítem , Access status: Acceso Abierto , Diseño de un sistema de control interno para la toma de decisiones en la Asociación Mushuk Yuyay.(Universidad Católica de Cuenca., 2025) Maldonado Pomavilla, Tamia SisaThis article is based on the need to provide a technical and viable solution to a real problem, by designing an internal control system that strengthens decision-making in the Mushuk Yuyay Association, based on components such as the control environment, risk assessment, control activities, information, communication, and supervision, as established by the COSO model. Therefore, a quantitative and descriptive approach methodology was used, applying surveys and interviews with organizational leaders and collaborators, complemented by the documentary analysis of internal processes, along with a qualification matrix of the level of risk and trust. The results highlighted critical deficiencies in control activities, supervision, internal communication, and risk assessment, negatively affecting organizational efficiency and sustainability. In conclusion, the implementation of this control system will strengthen accountability and transparency in the partnership and improve the organizational capacity to adapt, innovate, and consolidate its long-term social philosophy.Item type: Ítem , Access status: Acceso Abierto , Análisis de la estructura organizacional y funcional de la Asociación de Producción Agropecuaria de la Parroquia Juncal(Universidad Católica de Cuenca., 2025) Simbaina Zamora, Maria JesusThe organizational and functional structure in rural agricultural associations is a fundamental element for the socioeconomic development of communities, especially in contexts where these organizations face challenges that limit their growth. From this perspective, the study develops a comprehensive analysis of the organizational and functional structure of the Agricultural Production Association of the Juncal Parish (ASOPRAJUN), located in the canton of Cañar, province of Cañar-Ecuador. Its objective is to evaluate the structural, operational, and internal communication elements that determine its organizational effectiveness. To this end, a quantitative methodology was used, with descriptive-explanatory scope and non-experimental cross-sectional design, applying a structured questionnaire of 20 questions with Likert scales aimed at 40 active members of the association. The results showed an organization with significant operational strengths, evidencing a democratic focus on decision-making (75%), effectiveness in meeting schedules (87.5%), and achievement of goals (77.5%). However, critical structural deficiencies were identified in the perception of clear hierarchy, with only 52.5% reported full clarity, and partial knowledge of roles among members (45%). Therefore, it is essential to implement organizational improvement strategies that combine existing operational strength with clarification of roles and improvement of communication channels, taking advantage of the consolidated participatory model to address the identified structural weaknesses.Item type: Ítem , Access status: Acceso Abierto , Marketing digital en la sostenibilidad de las Pymes del cantón Cañar(Universidad Católica de Cuenca., 2025) Amoroso Soliz, Tannya PaolaCurrently, digital marketing is a decisive factor for business competitiveness and sustainability, especially in territories with emerging productive structures. SMEs face the challenge of integrating technological tools that enhance their management while ensuring economic, social, and environmental balance. The impact of digital marketing on the sustainability of small and medium-sized enterprises in the Cañar canton is analyzed through the evaluation of its main tools, practices, and challenges, and thereby proposes sustainable strategies according to the market. The research adopted a quantitative approach with correlational scope, non-experimental design, and cross-sectional methodology. The population consisted of 542 SMEs, from which a probabilistic sample of 212 companies was selected. A structured questionnaire with 73 items on a Likert scale was then applied to this sample, which had a high reliability. The statistical analysis was performed in SPSS v26 using descriptive statistics and Spearman correlation, after verifying the non-normality of the data. The results show positive relationships between the adoption of digital marketing and sustainability (ρ = 0.613–0.817; p < .001), with greater intensity in the dimensions People-Economy (ρ = 0.817) and Planet-Economy (ρ = 0.761). Strengths are identified in mission/vision and competitive monitoring, while training, coordination, measurement, and response times, as well as technological investment and environmental certification, were limited. In conclusion, greater digital adoption drives better results in sustainability, particularly economic and social, strengthening internal capacities related to environmental factors.Item type: Ítem , Access status: Acceso Abierto , Resiliencia y adaptabilidad en los emprendimientos: claves del éxito y su impacto en la economía local.(Universidad Católica de Cuenca., 2025) Paucar Huerta, Silvia ElizabethThis research aimed to analyze the resilience and adaptability of business initiatives in the cantons of El Tambo and Cañar, considering their impact on the regional economy. The research was carried out with a qualitative and quantitative orientation, descriptive and cross-sectional, applying surveys to one hundred business initiatives in the region. The results show that most companies are located in the Cañar canton and are dominated by young business initiatives in sectors such as services, trade, and crafts. Most of the production units are small, with a low level of employment and moderate incomes, with deficiencies in the dimensions of growth and sustainability. In terms of resilience, low prepareness for emergencies and disasters was observed, along with the absence of advanced action plans and support networks that strengthen business management. Despite this, some financial capacity was identified to counter disasters and maintain relatively stable conditions in adverse circumstances. In terms of adaptability, it is indicated that innovation and modification of internal processes occur at irregular intervals, although there is an acceptable degree of organization. Overall, the results show that entrepreneurship contributes mainly to the generation of employment and the revitalization of local trade. However, its impact remains limited due to structural weaknesses that restrict its sustainability and impact on economic development and growth.Item type: Ítem , Access status: Acceso Abierto , Diseño de un sistema de costeo ABC para empresas artesanales en la ciudad de Cañar(Universidad Católica de Cuenca., 2025) Guamán Pichazaca , Luis RamiroThis research paper proposes the design of an activity-based costing (ABC) system for the artisanal company Dingo, located the City of Cañar. This methodology arises as a response to the limitations of traditional costing systems, which assign indirect costs in general without considering the actual consumption of resources in each production process, affecting price determination and profitability. The research employed a mixed non-experimental approach developed in four phases: diagnosis of the production process, classification of activities, design of the ABC model, and validation through comparison with the traditional method. Six main activities in the brewing process and three varieties of products were identified, with blond beer having the highest volume (70% of production). The results show that the implementation of the ABC system significantly reduces the unit cost by 19.68% compared to the traditional method, going from $1.27 to $1.02 per unit in blond beer. This reduction optimizes the utility, increasing it from $1.23 to $1.48 per unit, representing a 13% increase in profitability. The model allows a more precise allocation of indirect costs based on value-generating activities, improving strategic decision-making and business competitiveness. The research contributes to establishing conceptual and practical foundations for cost management in craft ventures, suggesting their replicability in similar organizations to improve the operational efficiency and financial sustainability of the local productive sector.Item type: Ítem , Access status: Acceso Abierto , Factores determinantes del éxito de los emprendimientos en el Cantón Cañar.(Universidad Católica de Cuenca., 2025) Morocho Mayancela, Morocho MayancelaThis research aimed to identify the factors influencing the success of entrepreneurial ventures in the canton of Cañar through a mixed, qualitative and quantitative descriptive approach that combined bibliographic-documentary analysis with statistical processing of surveys administered to 100 local enterprises. The results show that, on a personal level, variables such as economic motivation, leadership, academic training, and previous experience are determinants both in the decision to become an entrepreneur and in the ability to manage a business. At the internal level, factors such as strategic planning, innovation, human talent, and formal financial management are consolidated as priority axes for entrepreneurship sustainability. In terms of external factors, market demand and community culture act as drivers of entrepreneurship; However, limitations related to access to diversified financing and the lack of effective support of the entrepreneurial ecosystem persist. It is concluded that the success of entrepreneurial ventures in the canton of Cañar depends on the interaction between individual entrepreneurial capacities, internal business management, and the institutional and social environment. Therefore, it is essential to comprehensively strengthen these factors to ensure sustainability and local growth.Item type: Ítem , Access status: Acceso Abierto , Un estudio descriptivo de la motivación laboral en la Cooperativa de Ahorro y Crédito Yuyay Ltda.(Universidad Católica de Cuenca., 2025) Guaman Pichazaca, Guaman PichazacaThis research describes the work motivation of the collaborators of the Yuyay Ltda.’ Savings and Loan Association, through a mixed methodology that incorporates the quantitative approach, applying structured questionnaires in the principal agency, and the agencies in El Tambo, at the Bus Station in Cañar, and Suscal. Key indicators related to the organizational context, wage equity, feedback, autonomy in decision-making, intrinsic and extrinsic recognition, as well as working conditions, were evaluated. The results showed similarities and differences between the agencies, highlighting strengths in institutional membership and in the perception of support from leaders, which are factors that strengthen commitment and internal cohesion. However, weaknesses were identified in pay equity and the balance between professional and personal life, in addition to gender gaps and limited access to training programs, which generate inequality in professional development opportunities. These factors negatively impact motivation and the perception of organizational justice. In conclusion, work motivation in the cooperative context must be addressed comprehensively, considering both tangible and intangible factors, to understand its complexity and propose strategies that promote the well-being of workers, strengthen the organizational climate, balance the needs of collaborators with strategic objectives, and consolidate long-term institutional sustainability.Item type: Ítem , Access status: Acceso Abierto , Diagnóstico del nivel de resiliencia en el talento humano del Gobierno Autónomo Descentralizado Participativo Intercultural Municipal del Tambo(Universidad Católica de Cuenca., 2025) Loja Mayancela, Ana LuciaThis research addresses the level of resilience in the human resources of the Municipal Participatory Intercultural Decentralized Autonomous Government of Tambo. It analyzes how this competence manifests in public spaces, characterized by resource limitations and increasing social demands. A quantitative, descriptive approach was used, using a non-experimental and cross-sectional design where key factors of organizational resilience were identified, including emotional self-regulation, social support, organizational climate, motivation, institutional identity, and resilient performance. The results reveal that, despite the pressures of the public service and resource limitations, the human team shows a strong sense of belonging, commitment, and pride in their work. Although aspects to be strengthened were identified, such as inter-area support and internal collaboration, the data confirm that resilience is a present and strategic value in the organization, capable of sustaining efficiency and stability in times of change and uncertainty.Item type: Ítem , Access status: Acceso Abierto , Diseño de un modelo de negocio turístico sostenible basado en el turismo cultural y comunitario en el cantón El Tambo, provincia del Cañar(Universidad Católica de Cuenca., 2025) Rodriguez Chogllo, Alen FernandoThis paper proposes a sustainable tourism business model for the El Tambo Canton, Cañar Province, based on cultural and community tourism. The research was developed using a mixed approach, integrating surveys to rural communities and entrepreneurs, as well as interviews with officials from the Intercultural Decentralized Autonomous Government El Tambo and the Ministry of Tourism, in order to identify strengths, limitations, and tourism opportunities within the canton. The results show operational tourist sites and a high level of interest among the local population in participating in tourism projects, although gaps in infrastructure, training, and promotion persist. The proposed model is based on the Triple Layered Business Model Canvas (TLBMC) scheme, which articulates economic, environmental, and social dimensions, integrating local actors into the provision of tourist services through third-party management with income from differentiated rates and commissions. This seeks to boost the local economy, revalue cultural identity, and guarantee inclusive and sustainable development, positioning El Tambo as a competitive and replicable destination in other rural territories.Item type: Ítem , Access status: Acceso Abierto , El rol de los sistemas de información en el fortalecimiento de la resiliencia y sostenibilidad de las cooperativas: un análisis desde la cultura organizacional(Universidad Católica de Cuenca., 2025) Carabajo Alvarez, Maria AngelicaThis quantitative research focused on evaluating the impact of information systems on the organizational resilience and economic sustainability of cooperatives from segments 3 and 4 in the city of Cañar, integrating organizational culture as a fundamental mediating variable. A research design was used involving a rigorous application of a questionnaire to 41 public officials. The collected data underwent advanced statistical analysis using the Partial Least Squares Structural Equation Modeling technique (PLS-SEM) through SmartPLS 4 software. The empirical results strongly confirmed that information systems have a positive and highly significant influence on Organizational Resilience (H1) and Economic Sustainability (H2) of these financial institutions, underlining the importance of technological investment as a key factor in revitalizing and strengthening of the cooperative sector. However, the initial analysis revealed that the Organizational Culture, considered in isolation, did not have a statistically significant direct impact on either resilience (H3) or sustainability (H4). The most crucial conclusion of this study lies in the confirmation of the mediating role of Organizational Culture (H5 and H6). This mediating mechanism significantly enhances the beneficial effect of technological tools on resilience and economic sustainability by actively promoting internal collaboration, continuous learning, and proactive adaptation to changes in the environment.
