Trabajos de Titulación - Extensión Cañar - Administración de Empresas
URI permanente para esta colecciónhttps://dspace.ucacue.edu.ec/handle/ucacue/58
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Item type: Ítem , Access status: Acceso Abierto , Análisis de las estrategias de crecimiento y posicionamiento competitivo de las cooperativas de ahorro y crédito en la ciudad de Cañar(Universidad Católica de Cuenca., 2025) Yupangui Guallpa, Maria Martha; Ordoñez Espinoza, Cristina Guadalupe; 0302625546The strengthening of the cooperative sector in Ecuador has created the need to examine the factors that influence its sustainability and competitiveness within an increasingly digitalized financial environment. In this context, this study aimed to analyze the growth and competitive positioning strategies implemented by segment-one savings and credit cooperatives in the city of Cañar. The research followed a mixed approach, through the application of semi-structured interviews with representatives of five cooperatives and surveys of 100 members. These instruments made it possible to identify perceptions and assessments regarding the use of digital channels, the level of automation, service accessibility, financial education, and the competitive position relative to traditional banking. The results reveal that, although cooperatives have made progress in adopting technological tools such as websites, mobile applications, and messaging services, they still face limitations in usability, process automation and the implementation of digital financial education programs. Likewise, it was observed that the competitive positioning compared to traditional banking is perceived as intermediate or unfavorable by a significant part of the members, which affects loyalty. In conclusion, although the cooperatives in Cañar have initiated processes of digital transformation and service diversification, these efforts remain incipient. To achieve sustainable growth, it is necessary to integrate technological innovation with inclusive financial education strategies that strengthen trust and consolidate their role in local economic development.Item type: Ítem , Access status: Acceso Abierto , Evaluación de las actitudes emprendedoras en futuros gestores empresariales universitarios(Universidad Católica de Cuenca., 2025) Pomavilla Zhinin, Noemi Rocio; Ordoñez Espinoza, Cristina Guadalupe; 0302903000Entrepreneurship has become a strategic pillar of economic and social development, especially in contexts where young university students promote innovation and job creation. This study aimed to analyze the entrepreneurial profile of Business Administration students at the Catholic University of Cuenca, Cañar Campus, to identify their main strengths and weaknesses regarding their willingness to engage in entrepreneurship. The research adopted a quantitative approach and descriptive design, using a structured survey administered to a sample of 71 students selected from a population of 90, using a questionnaire adapted from the Entrepreneurial Intention Questionnaire (EIQ) by Liñán and Chen, which evaluated criteria such as autonomy, innovation, self-confidence, risk tolerance, need for achievement, attitudes towards entrepreneurship, social influence, entrepreneurial intention, and university education. The results showed strengths in autonomy, innovation, and the need for achievement, reflected in responsibility, creativity, and goal orientation. However, weaknesses in risk tolerance and failure management were identified. It is concluded that students have a favorable entrepreneurial profile characterized by traits such as creativity and self-confidence; however, this potential must be consolidated through training strategies that strengthen critical aspects, such as risk tolerance and decision-making in contexts of uncertainty.Item type: Ítem , Access status: Acceso Abierto , Análisis del papel de la comunicación en el liderazgo transformacional en el sector cooperativo de la ciudad de El Tambo(Universidad Católica de Cuenca., 2025) Alulema Guamán, Zoila Verónica; Ordoñez Espinoza, Cristina Guadalupe; 0302458187Strengthening the cooperative sector in Ecuador requires rethinking the role of organizational communication as an axis of transformational leadership, especially in local contexts where trust, participation and cohesion are key factors for sustainability. Within this framework, the research analyzed the role of communication in the implementation of transformational leadership in the cooperatives of the financial sector of El Tambo. The study followed a quantitative approach and descriptive level, applying a structured survey to 16 employees from different hierarchical levels in savings and credit unions. The questionnaire included dimensions related to clarity of communication, participation in decisions, transparency, emotional support, feedback, use of digital tools and motivation. The results show that there is a significant relationship between the quality of communication and the perception of transformational leadership, since clarity in the transmission of the institutional vision, transparency in decision-making and frequent feedback are associated with higher levels of motivation, commitment and trust of employees. Likewise, the emotional support provided by leaders reinforces individualized consideration, while the effective use of digital platforms enhances process agility in processes and team cohesion. In conclusion, communication not only facilitates the application of transformational leadership, but constitutes the axis that makes it possible, by translating into more participatory, empathetic and sustainable management practices within the cooperatives of the El Tambo canton.Item type: Ítem , Access status: Acceso Abierto , Análisis de los procesos de producción en la empresa Lácteos Viglac para mejorar la eficiencia operativa(Universidad Católica de Cuenca., 2025) Lema Granda, Digna Isabel; Vásquez Hugo, Edgar Santiago; 0302381272The study carried out at the company “Lácteos Viglac” analyzed its production processes in a comprehensive way to identify opportunities that optimize operational efficiency and competitiveness. Applying a quantitative approach with a non-experimental and cross-sectional design, data were collected from 42 collaborators from operational and administrative areas. The results highlighted well-structured key processes in planning, execution, quality control, and maintenance, with high levels of productivity (95.2%), machinery operability (90.5%), and compliance with quality standards (88.1%). However, bottlenecks and deficiencies are detected, mainly in the management of raw materials, with an efficient use perceived only by 35.7% and availability of inputs at 69%, which represents risks for a dairy industry where the raw material is perishable. In addition, organizational and structural limitations also affect efficiency. The study proposes an integrated management model that takes advantage of existing technical strengths, while reinforcing economic management and the development of human capital, as well as the implementation of strategies based on operational efficiency, quality, and resource optimization. This proposal aims to consolidate the sustainability and continuous improvement of “Lacteos Viglac”, ensuring coherent, efficient, and competitive production processes in the agro-industrial sector.Item type: Ítem , Access status: Acceso Abierto , Diseño de un sistema de control interno para la toma de decisiones en la Asociación Mushuk Yuyay.(Universidad Católica de Cuenca., 2025) Maldonado Pomavilla, Tamia Sisa; Ruiz Alvarado, Priscila Isabel; 0302842380This article is based on the need to provide a technical and viable solution to a real problem, by designing an internal control system that strengthens decision-making in the Mushuk Yuyay Association, based on components such as the control environment, risk assessment, control activities, information, communication, and supervision, as established by the COSO model. Therefore, a quantitative and descriptive approach methodology was used, applying surveys and interviews with organizational leaders and collaborators, complemented by the documentary analysis of internal processes, along with a qualification matrix of the level of risk and trust. The results highlighted critical deficiencies in control activities, supervision, internal communication, and risk assessment, negatively affecting organizational efficiency and sustainability. In conclusion, the implementation of this control system will strengthen accountability and transparency in the partnership and improve the organizational capacity to adapt, innovate, and consolidate its long-term social philosophy.Item type: Ítem , Access status: Acceso Abierto , Análisis de la estructura organizacional y funcional de la Asociación de Producción Agropecuaria de la Parroquia Juncal(Universidad Católica de Cuenca., 2025) Simbaina Zamora, Maria Jesus; Vásquez Hugo, Edgar Santiago; 0302353875The organizational and functional structure in rural agricultural associations is a fundamental element for the socioeconomic development of communities, especially in contexts where these organizations face challenges that limit their growth. From this perspective, the study develops a comprehensive analysis of the organizational and functional structure of the Agricultural Production Association of the Juncal Parish (ASOPRAJUN), located in the canton of Cañar, province of Cañar-Ecuador. Its objective is to evaluate the structural, operational, and internal communication elements that determine its organizational effectiveness. To this end, a quantitative methodology was used, with descriptive-explanatory scope and non-experimental cross-sectional design, applying a structured questionnaire of 20 questions with Likert scales aimed at 40 active members of the association. The results showed an organization with significant operational strengths, evidencing a democratic focus on decision-making (75%), effectiveness in meeting schedules (87.5%), and achievement of goals (77.5%). However, critical structural deficiencies were identified in the perception of clear hierarchy, with only 52.5% reported full clarity, and partial knowledge of roles among members (45%). Therefore, it is essential to implement organizational improvement strategies that combine existing operational strength with clarification of roles and improvement of communication channels, taking advantage of the consolidated participatory model to address the identified structural weaknesses.Item type: Ítem , Access status: Embargo , Marketing digital en la sostenibilidad de las Pymes del cantón Cañar(Universidad Católica de Cuenca., 2025) Amoroso Soliz, Tannya Paola; Ordoñez Gavilanes, Magdalena Emilia; 0303061485Currently, digital marketing is a decisive factor for business competitiveness and sustainability, especially in territories with emerging productive structures. SMEs face the challenge of integrating technological tools that enhance their management while ensuring economic, social, and environmental balance. The impact of digital marketing on the sustainability of small and medium-sized enterprises in the Cañar canton is analyzed through the evaluation of its main tools, practices, and challenges, and thereby proposes sustainable strategies according to the market. The research adopted a quantitative approach with correlational scope, non-experimental design, and cross-sectional methodology. The population consisted of 542 SMEs, from which a probabilistic sample of 212 companies was selected. A structured questionnaire with 73 items on a Likert scale was then applied to this sample, which had a high reliability. The statistical analysis was performed in SPSS v26 using descriptive statistics and Spearman correlation, after verifying the non-normality of the data. The results show positive relationships between the adoption of digital marketing and sustainability (ρ = 0.613–0.817; p < .001), with greater intensity in the dimensions People-Economy (ρ = 0.817) and Planet-Economy (ρ = 0.761). Strengths are identified in mission/vision and competitive monitoring, while training, coordination, measurement, and response times, as well as technological investment and environmental certification, were limited. In conclusion, greater digital adoption drives better results in sustainability, particularly economic and social, strengthening internal capacities related to environmental factors.Item type: Ítem , Access status: Acceso Abierto , Resiliencia y adaptabilidad en los emprendimientos: claves del éxito y su impacto en la economía local.(Universidad Católica de Cuenca., 2025) Paucar Huerta, Silvia Elizabeth; Castillo Castillo , Deisy Carolina; 0350145306This research aimed to analyze the resilience and adaptability of business initiatives in the cantons of El Tambo and Cañar, considering their impact on the regional economy. The research was carried out with a qualitative and quantitative orientation, descriptive and cross-sectional, applying surveys to one hundred business initiatives in the region. The results show that most companies are located in the Cañar canton and are dominated by young business initiatives in sectors such as services, trade, and crafts. Most of the production units are small, with a low level of employment and moderate incomes, with deficiencies in the dimensions of growth and sustainability. In terms of resilience, low prepareness for emergencies and disasters was observed, along with the absence of advanced action plans and support networks that strengthen business management. Despite this, some financial capacity was identified to counter disasters and maintain relatively stable conditions in adverse circumstances. In terms of adaptability, it is indicated that innovation and modification of internal processes occur at irregular intervals, although there is an acceptable degree of organization. Overall, the results show that entrepreneurship contributes mainly to the generation of employment and the revitalization of local trade. However, its impact remains limited due to structural weaknesses that restrict its sustainability and impact on economic development and growth.Item type: Ítem , Access status: Embargo , Diseño de un sistema de costeo ABC para empresas artesanales en la ciudad de Cañar(Universidad Católica de Cuenca., 2025) Guamán Pichazaca , Luis Ramiro; Rodriguez Pillaga, Renan Teodoro; 0350004206This research paper proposes the design of an activity-based costing (ABC) system for the artisanal company Dingo, located the City of Cañar. This methodology arises as a response to the limitations of traditional costing systems, which assign indirect costs in general without considering the actual consumption of resources in each production process, affecting price determination and profitability. The research employed a mixed non-experimental approach developed in four phases: diagnosis of the production process, classification of activities, design of the ABC model, and validation through comparison with the traditional method. Six main activities in the brewing process and three varieties of products were identified, with blond beer having the highest volume (70% of production). The results show that the implementation of the ABC system significantly reduces the unit cost by 19.68% compared to the traditional method, going from $1.27 to $1.02 per unit in blond beer. This reduction optimizes the utility, increasing it from $1.23 to $1.48 per unit, representing a 13% increase in profitability. The model allows a more precise allocation of indirect costs based on value-generating activities, improving strategic decision-making and business competitiveness. The research contributes to establishing conceptual and practical foundations for cost management in craft ventures, suggesting their replicability in similar organizations to improve the operational efficiency and financial sustainability of the local productive sector.Item type: Ítem , Access status: Acceso Abierto , Factores determinantes del éxito de los emprendimientos en el Cantón Cañar.(Universidad Católica de Cuenca., 2025) Morocho Mayancela, Morocho Mayancela; Castillo Castillo , Deisy Carolina; 0302383682This research aimed to identify the factors influencing the success of entrepreneurial ventures in the canton of Cañar through a mixed, qualitative and quantitative descriptive approach that combined bibliographic-documentary analysis with statistical processing of surveys administered to 100 local enterprises. The results show that, on a personal level, variables such as economic motivation, leadership, academic training, and previous experience are determinants both in the decision to become an entrepreneur and in the ability to manage a business. At the internal level, factors such as strategic planning, innovation, human talent, and formal financial management are consolidated as priority axes for entrepreneurship sustainability. In terms of external factors, market demand and community culture act as drivers of entrepreneurship; However, limitations related to access to diversified financing and the lack of effective support of the entrepreneurial ecosystem persist. It is concluded that the success of entrepreneurial ventures in the canton of Cañar depends on the interaction between individual entrepreneurial capacities, internal business management, and the institutional and social environment. Therefore, it is essential to comprehensively strengthen these factors to ensure sustainability and local growth.Item type: Ítem , Access status: Acceso Abierto , Un estudio descriptivo de la motivación laboral en la Cooperativa de Ahorro y Crédito Yuyay Ltda.(Universidad Católica de Cuenca., 2025) Guaman Pichazaca, Guaman Pichazaca; Orbe Guaraca, Mariory Prisila; 0350003810This research describes the work motivation of the collaborators of the Yuyay Ltda.’ Savings and Loan Association, through a mixed methodology that incorporates the quantitative approach, applying structured questionnaires in the principal agency, and the agencies in El Tambo, at the Bus Station in Cañar, and Suscal. Key indicators related to the organizational context, wage equity, feedback, autonomy in decision-making, intrinsic and extrinsic recognition, as well as working conditions, were evaluated. The results showed similarities and differences between the agencies, highlighting strengths in institutional membership and in the perception of support from leaders, which are factors that strengthen commitment and internal cohesion. However, weaknesses were identified in pay equity and the balance between professional and personal life, in addition to gender gaps and limited access to training programs, which generate inequality in professional development opportunities. These factors negatively impact motivation and the perception of organizational justice. In conclusion, work motivation in the cooperative context must be addressed comprehensively, considering both tangible and intangible factors, to understand its complexity and propose strategies that promote the well-being of workers, strengthen the organizational climate, balance the needs of collaborators with strategic objectives, and consolidate long-term institutional sustainability.Item type: Ítem , Access status: Acceso Abierto , Diagnóstico del nivel de resiliencia en el talento humano del Gobierno Autónomo Descentralizado Participativo Intercultural Municipal del Tambo(Universidad Católica de Cuenca., 2025) Loja Mayancela, Ana Lucia; Orbe Guaraca, Mariory Prisila; 0302978648This research addresses the level of resilience in the human resources of the Municipal Participatory Intercultural Decentralized Autonomous Government of Tambo. It analyzes how this competence manifests in public spaces, characterized by resource limitations and increasing social demands. A quantitative, descriptive approach was used, using a non-experimental and cross-sectional design where key factors of organizational resilience were identified, including emotional self-regulation, social support, organizational climate, motivation, institutional identity, and resilient performance. The results reveal that, despite the pressures of the public service and resource limitations, the human team shows a strong sense of belonging, commitment, and pride in their work. Although aspects to be strengthened were identified, such as inter-area support and internal collaboration, the data confirm that resilience is a present and strategic value in the organization, capable of sustaining efficiency and stability in times of change and uncertainty.Item type: Ítem , Access status: Acceso Abierto , Diseño de un modelo de negocio turístico sostenible basado en el turismo cultural y comunitario en el cantón El Tambo, provincia del Cañar(Universidad Católica de Cuenca., 2025) Rodriguez Chogllo, Alen Fernando; Castillo Castillo , Deisy Carolin; 0302114830This paper proposes a sustainable tourism business model for the El Tambo Canton, Cañar Province, based on cultural and community tourism. The research was developed using a mixed approach, integrating surveys to rural communities and entrepreneurs, as well as interviews with officials from the Intercultural Decentralized Autonomous Government El Tambo and the Ministry of Tourism, in order to identify strengths, limitations, and tourism opportunities within the canton. The results show operational tourist sites and a high level of interest among the local population in participating in tourism projects, although gaps in infrastructure, training, and promotion persist. The proposed model is based on the Triple Layered Business Model Canvas (TLBMC) scheme, which articulates economic, environmental, and social dimensions, integrating local actors into the provision of tourist services through third-party management with income from differentiated rates and commissions. This seeks to boost the local economy, revalue cultural identity, and guarantee inclusive and sustainable development, positioning El Tambo as a competitive and replicable destination in other rural territories.Item type: Ítem , Access status: Acceso Abierto , El rol de los sistemas de información en el fortalecimiento de la resiliencia y sostenibilidad de las cooperativas: un análisis desde la cultura organizacional(Universidad Católica de Cuenca., 2025) Carabajo Alvarez, Maria Angelica; Rodríguez Pillaga, Renan; 0302489893This quantitative research focused on evaluating the impact of information systems on the organizational resilience and economic sustainability of cooperatives from segments 3 and 4 in the city of Cañar, integrating organizational culture as a fundamental mediating variable. A research design was used involving a rigorous application of a questionnaire to 41 public officials. The collected data underwent advanced statistical analysis using the Partial Least Squares Structural Equation Modeling technique (PLS-SEM) through SmartPLS 4 software. The empirical results strongly confirmed that information systems have a positive and highly significant influence on Organizational Resilience (H1) and Economic Sustainability (H2) of these financial institutions, underlining the importance of technological investment as a key factor in revitalizing and strengthening of the cooperative sector. However, the initial analysis revealed that the Organizational Culture, considered in isolation, did not have a statistically significant direct impact on either resilience (H3) or sustainability (H4). The most crucial conclusion of this study lies in the confirmation of the mediating role of Organizational Culture (H5 and H6). This mediating mechanism significantly enhances the beneficial effect of technological tools on resilience and economic sustainability by actively promoting internal collaboration, continuous learning, and proactive adaptation to changes in the environment.Item type: Ítem , Access status: Acceso Abierto , Diagnóstico financiero del centro comercial La Galería, durante el periodo 2020-2024(Universidad Católica de Cuenca., 2025) Pomaquiza Loja, Cristian Fabricio; Ordóñez Laso, Ana Luisa; 0350019386This study presents a financial diagnosis of La Galería Shopping Center for the period 2020-2024, evaluating liquidity, debt, and profitability through indicators such as acid-test ratio, current ratio, Return on Assets (ROA), Return on Equity (ROE), and debt-to-equity ratio. Vertical and horizontal analysis methods are also applied to examine the structure and evolution of the financial statements. A quantitative, descriptive, and non-experimental approach is used, based on the documentary analysis of the financial statements provided by the shopping center’s management and a survey administered to the person responsible for its accounting, which allows operational perceptions to be linked to objective metrics. The results show three phases: in 2020 and 2021, La Galería Shopping Center expanded its assets and inventories to meet demand, but relied on short-term credit and showed acid-test ratios below 0.3; in 2022, it recorded operating losses and extreme leverage despite partial improvements in liquidity; finally, in 2023 and 2024, thanks to the renegotiation of liabilities, recapitalization, and optimization of the cash cycle, the company regains solvency, achieved a ROA of over 100% in 2024 and stabilized ROE, reaching levels that restored partners’ confidence. This comprehensive analysis identifies strengths in inventories and cash flow management, weaknesses in capital structure, and proposes recommendations to strengthen assets, control debt, and ensure long-term operational sustainability.Item type: Ítem , Access status: Acceso Abierto , Análisis de la Planificación Estrategica del Talento Humano en el GADIC Cañar(Universidad Católica de Cuenca., 2025) Mainato Mainato, Gladys Janeth; Orbe Guaraca, Prisila; 0350127205This study analyzes the strategic planning of human talent in the Intercultural Decentralized Autonomous Government of the Cañar Canton (GADIC). Key dimensions such as planning, direction and institutional strategy, human talent management and organizational development were analyzed, under a quantitative approach, with a descriptive and field design, applying surveys to a representative random sample of 188 of the institution’s 369 employees. The results showed knowledge of the institutional strategy, with transparent processes and advances in communication and teamwork. Although weaknesses prevail in the monitoring of planning, adaptation to the environment and assessment of competencies, areas such as training and individual recognition are perceived as insufficient, which impacts motivation and’the perception of growth opportunities. In addition, evaluation and continuous improvement require strengthening the mechanisms of feedback and application of results. For the above, it is important to strengthen the integral management of human talent where axes of strategic planning, training, effective communication and constant evaluation are articulated to guarantee more effective processes, improve citizen attention and sustain institutional culture.Item type: Ítem , Access status: Embargo , Evaluación del desempeño financiero y percepción de los socios sobre la sostenibilidad de la cooperativa Achik Inti Ltda del cantón Cañar mediante el análisis perlas(Universidad Católica de Cuenca., 2025) Aguaisa Mayancela, María Rosa; Ordóñez Laso, Ana Luisa Del Rocío; 0302830054The study evaluated the financial performance and sustainability perception of the Achik Inti Saving and Credit Cooperative Ltd., located in the Cañar canton, using the Protection, Effective Financial Structure, Asset quality, Rates of return and cost, Liquidity, and Signs of growth (PERLAS) model and a comparative analysis of the 2023 and 2024 financial statements. A quantitative approach was adopted through structured surveys administered to members and staff, using a five-point Likert scale to measure confidence, satisfaction, and perception of transparency. At the same time, a documentary analysis of balance sheets and income statements was conducted, integrating financial evidence with social perceptions to enhance the validity of the findings. The results indicate growth in assets, loan portfolio, and equity; however, warnings were identified regarding the increase in operating expenses and the negative outcome in the last fiscal year. Key stakeholders highlighted efficiency improvements, along with the need to diversify the portfolio, innovate technologically, and enhance internal communication. Therefore, the sustainability of the cooperative depends on maintaining a balance between financial health and social commitment, recommending optimizing costs, expanding revenue sources, and strengthening information channels to consolidate legitimacy and institutional resilienceItem type: Ítem , Access status: Acceso Abierto , Administración Estratégica: Impacto en la Sostenibilidad de las PYMEs en el Cantón Cañar(Universidad Católica de Cuenca., 2025) Paguay Loja, Oscar Armando; Ordoñez Gavilanes, Ordoñez Gavilanes; 0302992631Strategic management has become an essential factor for the development and sustainability of small and medium-sized enterprises (SMEs) in highly competitive contexts. In this context, it is essential to analyze the impact of strategic administration on the sustainability of SMEs in Cañar Canton, identifying the main organizational, strategic, and contextual factors that affect their permanence and development in the market. The research has a quantitative approach, with correlational scope and field design. A probabilistic random sample of 225 companies was taken from a population of 542, using a structured questionnaire of 73 items on a Likert scale to measure the frequency of strategic practices in the dimensions of formulation, implementation, and evaluation of the strategy for business sustainability. The results show that although most SMEs apply basic elements of strategic management, weaknesses persist in the formalization of policies, allocation of financial resources, and incorporation of technological innovation. However, there was progress in leadership and coordination focused on motivation, teamwork, and internal communication, although there are limitations in the integral application of strategies that require effective control to ensure compliance with objectives based on key performance indicators (KPI). The economic and social dimensions of sustainability present greater solidity, while the environmental and strategic ones require greater attention. It is concluded that strategic management is a key instrument to improve internal capacities in the face of external demands of SMEs and ensure sustainability.Item type: Ítem , Access status: Acceso Abierto , Aplicación de la metodología Startup para el desarrollo de emprendimientos en el cantón Cañar(Universidad Católica de Cuenca., 2025) Murillo Zhicay, : Estefany Michelle; Ordoñez Espinoza, Murillo Zhicay; 0303137160The Lean Startup methodology has gained relevance in the entrepreneurial field due to its agile and flexible approach, designed to help startups validate their ideas quickly, reducing the risk and inefficient use of resources. Therefore, the research aims to evaluate the application of the Lean Startup methodology in the development of entrepreneurial ventures in the Cañar Canton. The research adopted a qualitative approach and a descriptive design, based on a documentary literature review with the PRISMA methodology to guarantee the quality of the information. The results indicate that the Lean Startup methodology, by focusing on rapid experimentation and continuous customer feedback, can be effective for local entrepreneurs, although it faces barriers such as a lack of technological infrastructure and access to financing. In addition, the study reveals that the integration of this methodology with others such as the Business Model Canvas and Design Thinking can improve the ability of entrepreneurs to adapt to changes and validate their ideas more effectively. In conclusion, the success of the implementation of Lean Startup in the development of entrepreneurial ventures in the Cañar Canton depends on an adaptation to local characteristics and the strengthening of the entrepreneurial ecosystem through public policies, adequate infrastructure, and entrepreneur training. Keywords: entrepreneurship, business model, Lean Startup, agile methodologies, Minimum Viable Product (PMV).Item type: Ítem , Access status: Acceso Abierto , La inteligencia artificial como una herramienta para mejorar la gestión empresarial(Universidad Católica de Cuenca., 2024) Pichazaca Simbaina , Juan Bautista; Rodriguez Pillaga, Renán Teodoro; 0301330163Artificial Intelligence (AI) emerges as a transformative tool in business management by offering advanced data analytics and process automation capabilities that enable predictive trend analysis, anticipate market trends, and improve decision-making and customer experience. Therefore, this study aims to analyze how artificial intelligence can contribute to improving business management from the perspective of process automation, data analysis, operational efficiency, innovation, ethics, governance, and organizational resilience. The methodological approach of the research is qualitative, with a descriptive scope based on a systematic review of the literature. The PRISMA method was applied during the research development, ensuring the academic quality of the research results. Initially, 3 949 articles were selected from the different databases, evaluated, and filtered based on quality standards, contributing significantly to the research, and general inclusion and exclusion criteria. Finally, 19 articles were selected, allowing us to conclude that AI positively impacts the company’s business management, improving its operational efficiency, data analytics, innovation, and customer satisfaction in organizational performance and competitiveness across different sectors. However, these results can be achieved if organizations ensure the quality of the data used by AI and have trained personnel to use this technology. Keywords: artificial intelligence, business management, data analytics, process automation, innovation.
