Trabajos de Titulación - Extensión Cañar - Administración de Empresas
URI permanente para esta colecciónhttps://dspace.ucacue.edu.ec/handle/ucacue/58
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Ítem Embargo La inteligencia artificial como una herramienta para mejorar la gestión empresarial(Universidad Católica de Cuenca., 2024) Pichazaca Simbaina , Juan Bautista; Rodriguez Pillaga, Renán Teodoro; 0301330163Artificial Intelligence (AI) emerges as a transformative tool in business management by offering advanced data analytics and process automation capabilities that enable predictive trend analysis, anticipate market trends, and improve decision-making and customer experience. Therefore, this study aims to analyze how artificial intelligence can contribute to improving business management from the perspective of process automation, data analysis, operational efficiency, innovation, ethics, governance, and organizational resilience. The methodological approach of the research is qualitative, with a descriptive scope based on a systematic review of the literature. The PRISMA method was applied during the research development, ensuring the academic quality of the research results. Initially, 3 949 articles were selected from the different databases, evaluated, and filtered based on quality standards, contributing significantly to the research, and general inclusion and exclusion criteria. Finally, 19 articles were selected, allowing us to conclude that AI positively impacts the company’s business management, improving its operational efficiency, data analytics, innovation, and customer satisfaction in organizational performance and competitiveness across different sectors. However, these results can be achieved if organizations ensure the quality of the data used by AI and have trained personnel to use this technology. Keywords: artificial intelligence, business management, data analytics, process automation, innovation.Ítem Embargo Inteligencia artificial en la Automatización de procesos financieros(Universidad Católica de Cuenca., 2024) Ochoa Rojas, Cristopher Mateo; ORDÓÑEZ LASO, ANA LUISA DE ROCÍO; 0350172946Artificial Intelligence (AI) is crucial for improving operational efficiency in the financial sector. Under this approach, this study aimed to analyze the impact of AI on the transformation of financial processes, focusing on evaluating specific technologies to understand improvements in operational efficiency and decision-making from an ethical perspective. Key areas addressed include financial planning, treasury management, accounting, accounts payable and receivable management, financial reporting and analysis, financial risk management, compliance, and auditing. In order to carry out this research, a qualitative approach was used, with a descriptive scope and a bibliographic design based on a systematic review using the PRISMA methodology, focusing on the exhaustive search of information in scientific databases. A total of 340 articles were identified, and inclusion and exclusion criteria were applied to ensure the relevance and quality of the selected studies, resulting in 21 articles analyzed. The results indicate that AI significantly improves efficiency, accuracy, and reduces operating costs. Globally, AI optimizes working capital management and risk management, while in Latin America and Ecuador, it improves accounting accuracy, fraud detection, and operational efficiency. It also facilitates service customization and regulatory compliance, contributing to digital transformation and business sustainability. Keywords: Artificial intelligence, automation, risk management, auditing, financial analysis.Ítem Embargo Design Thinking: Una herramienta para la innovación en las mipymes(Universidad Católica de Cuenca., 2024) Valdez Carpio, Sonia Angélica; Ordoñez Espinoza, Cristina Guadalupe; 035015915-8Today's business environment is highly demanding; thus, acquiring competencies to develop innovation capabilities is necessary. As a creative tool, Design Thinking represents a possibility for MSMEs to innovate with added value, satisfying the needs and expectations of consumers. From this perspective, this research aimed to analyze Design Thinking as a tool for innovation in MSMEs using a methodological research process with a qualitative approach and descriptive scope through a systematic review based on the PRISMA method. The data selection process was based on specific criteria, highlighting the most recent publications of the last five years indexed in high-impact academic journals. The main results obtained from the articles reviewed indicate that the implementation of this tool in MSMEs is beneficial for developing people's creativity in the creation of products or services since it is strongly influenced by individual skills. In addition, it is relevant to highlight that Design Thinking presents an approach that allows rethinking the company of the future, which implies redefining its foundations to achieve innovative processes in the short, medium, and long term. In conclusion, it represents an integral and effective strategy for the development and growth of MSMEs, providing user-centered solutions that respond to the demands of today's market. Keywords: Design Thinking, innovation, MSMEs, competitiveness.Ítem Embargo Reclutamiento 4.0: Transformación digital en la adquisición de talento(Universidad Católica de Cuenca., 2024) Valdez Tutillo, Lesly Priscila; Orbe Guaraca, Prisila; 030279757-6Currently, traditional recruitment processes are being strengthened by new technological trends such as artificial intelligence and data analysis. From this perspective, the study analyzes the emerging technologies in the digital transformation that are reshaping business recruitment towards the 4.0 model, identifying benefits, challenges, and best practices in talent acquisition. Using a qualitative approach with a descriptive scope and a bibliographic design, the study uses the systematic analysis technique with the PRISMA method to search for information in scientific databases. Initially, 230 articles were identified, of which, after applying the inclusion and exclusion criteria, 20 articles were selected for detailed analysis, reviewing previous studies that have explored the intersection between technology and human resource management. Theoretical implications identify these digital tools as successful in providing practical insights into outcomes and learnings, fundamentally reshaping people management practices to offer greater efficiency and accuracy in recruiting, as well as in the candidate experience. The adoption of Recruiting 4.0 not only optimizes talent acquisition processes but also enables organizations to remain competitive in an ever-changing labor market. Keywords: digital recruitment, artificial intelligence, recruitment, digital transformation, human resources.Ítem Embargo La innovación abierta y colaboración estratégica: Impulsores del desarrollo empresarial en la era digital(Universidad Católica de Cuenca., 2024) Pomaquiza Guaman , Luis Rodrigo; Vasquez Hugo, Edgar Santiago; 030270516-5In the business environment, open innovation is essential for achieving success in an agile and effective manner, through cooperation with external organizations or agents for the company’s development. This research aims to analyze open innovation and strategic collaboration as drivers of business development in the digital era. For this purpose, a qualitative research methodological approach with a descriptive scope was established, carried out through a literature review based on the systematic review technique using the PRISMA method for article selection. In the first phase, a total of 3,268 articles were identified. After processing them according to the inclusion and exclusion criteria and adhring to the rigor established by the method, a final selection of 30 publications from the last five years (2019 - 2024) was made. The results show that open innovation implies an adequate and efficient development of processes with external collaboration. Techniques such as crowdsourcing involve a group of people collaborating to optimize these activities. This, together with the manager’s leadership and commitment, plays a crucial role in the effectiveness of open innovation. Finally, implementing open innovation processes and strategic techniques with external collaborators is beneficial for generating competitive advantage, creating value, developing innovative solutions, and meeting people's needs in an increasingly complex and dynamic context. Keywords: open innovation, strategic collaboration, innovation, organizational culture.Ítem Embargo Análisis del ecosistema de emprendimiento tecnológico en el Ecuador.(Universidad Católica de Cuenca., 2024) Velasqeuz Simbaina, Ana Lucía; Castillo Castillo , Deisy Carolina; 030238255-1The technological entrepreneurship ecosystem in Ecuador has grown significantly in recent years, fostering economic development. It comprises various actors and elements that play crucial roles in promoting and strengthening innovation and economic diversification and growth. This paper aims to analyze the technological entrepreneurship ecosystem, identifying the key elements and actors, challenges, and opportunities that characterize this sector. A qualitative approach and a descriptive scope were adopted to perform this analysis, using techniques such as systematic analysis supported by the PRISMA methodology (Preferred Reporting Items for Systematic Reviews and Meta-Analyses). In the selection process, 12,839 articles were identified in various scientific databases, from which 40 articles corresponding to the last five years (2019-2024) were selected, which were used to support the research conducted. The main findings indicate that government initiatives and technological infrastructure facilitate the creation and operation of startups and support institutions such as incubators, accelerators, coworking, universities, and training centers, which are essential for generating entrepreneurs and technological professionals. Access to financing has improved, although it is still a challenge. These elements and actors have contributed significantly to economic diversification; however, there are challenges, such as the need for more significant investment in R&D, regulatory improvements, and the implementation of public policies. Keywords: technological entrepreneurship, entrepreneurial ecosystem, startups, business innovation.Ítem Embargo Factores que inciden en la transformación digital de una empresa(Universidad Católica de Cuenca., 2024) Fernandez Narvaez, Jennyfer Jacqueline; Rodríguez Pillaga, Renán Teodoro; 035014305-3Digital transformation in companies requires strategic leadership and an innovative mindset to integrate emerging technologies effectively. This process redefines business models, optimizes processes, and improves organizational performance, influencing corporate culture and individual behaviors, but faces significant challenges. This study aims to identify the factors that influence the digital transformation of a company, generating effective strategies for its successful and sustainable implementation in the current context of technological innovation and business change, highlighting the importance of adaptive strategies and effective change management to ensure success in a globalized and digitally disruptive environment. A methodological research process with a qualitative approach and descriptive scope was established, using a literature review based on the PRISMA method to select articles. Initially, 6442 publications were identified and filtered according to rigorous selection criteria, resulting in 34 studies published between 2019 and 2024. The studies on digital transformation highlight how various industries benefit from this trend, underlining the centrality of the customer and the relationship between digitization and innovation. In conclusion, digital transformation is essential for the sustainable growth of companies, as it facilitates innovation and improves procedures to support new business approaches through advanced technologies such as AI, blockchain, and big data. Additionally, operational efficiency, government policies, customer experiences, and organizational culture are critical factors for business digital transformation. Keywords: digital transformation, organizational culture, technological innovation, resistance to change, globalization.Ítem Embargo Una mirada de la economía colaborativa desde la innovación(Universidad Católica de Cuenca., 2024) Chima Chimborazo, Erika Mariela; Ordoñez Gavilanes , Magdalena Emilia; 030254332-7Ítem Acceso Abierto Asociatividad ganadera como aporte al desarrollo económico de la comunidad de Chuguin(Universidad Católica de Cuenca., 2022) Correa Criollo, Marco Vinicio; Ordoñez Espinoza, Cristina Guadalupe; 0350146643Associativity is an alternative that allows the improvement of competitiveness in small and medium enterprises. It looks for the common welfare having to comply with rules, commitments, and actions that benefit all the enterprises’ members. That is why the objective of this study is to analyze livestock associativity to contribute the economic development of the Chuguin community. The methodological design focuses on quantitative research with a descriptive level, a survey was carried out for the collection of information, and it was applied to 161 active members and four main managers of the Chuguin Association belonging to the Ingapirca parish in the Cañar Canton. The results show that the community has significantly improved its income since the association was created, as well as the dairy and livestock stability. To conclude, it can be said that associativity generates competitiveness through the members’ cohesion; therefore, it contributes to economic development. Keywords: associativity, economic development, productivity, progressÍtem Acceso Abierto Evolución de las tecnologías de la inteligencia de negocios y la toma de decisiones administrativas(Universidad Católica de Cuenca., 2024) Serpa Arreaga, Jhael Dennis; ORDOÑEZ ESPINOZA , CRISTINA GUADALUPE; 0922624820Advances in business intelligence (BI) technologies are changing how organizations manage and use data to make decisions; however, these advances face challenges such as information overload, ethical and confidentiality concerns, and whether or not these decisions are affected by this new business intelligence. This study aims to analyze the evolution of business intelligence technologies and their impact on managerial decision-making through a systematic review of four databases using the Kitchenham and Charters review protocol. This academic study was conducted between 2019 and February 2024, obtaining as a result that the evolution of business intelligence technologies is around information inputs, databases, data integration, alerts and notifications, visualization tools, reports and queries, balanced scorecards, data analytics, data mining, and data science, specifically characterizing each tool and that its impact is based on process improvement: in decision-making, management support, efficiency, and competitive advantage. It is a cost-effective tool that supports optimal management decisions, improved work performance, and sustainability. The potential of BI to improve financial and non-financial performance is highlighted, underscoring its value in corporate performance managementÍtem Acceso Abierto Fintech y servicios financieros digitales(Universidad Católica de Cuenca., 2024) Chuma Doncon, Cesar Daniel; Castillo Castillo, Deisy Carolina; 0350004198Fintech is a new form of financial business similar to a bank where credits are requested, or various cash transactions are made to accommodate consumers’ habits; they are directly responsible for this new digital phenomenon for individuals, institutions, and companies. The continuous technological development has potentiated digital cash management in production and commercialization processes as a new economic approach, which, combined with the financial sector, provides alternatives to carry out transactions in less time, facilitating personal and commercial activities. The transition to digitalization has enabled the realization of new digital cash management jobs. This research aims to describe what Fintech consists of, its characteristics, and the activities it provides. For this research, information has been collected from articles published in the last five years by experts in the field of digital economic development. In Latin America, Fintech has the purpose of connecting the entire financial network to improve services such as consultation, accreditation, collection, and various cash transactional activities, payment of basic services and collections existing in the financial market through the internet, eliminating the tedious processes of traditional cash banking, saving time and money. In other words, it is a way to demonstrate that technology is at a higher level and creates a new alternative when applying for credit. Keywords: finance, technology, financial institutions, bank, currency.Ítem Acceso Abierto Integración de la inteligencia artificial en la gestión de riesgos del sector bancario(Universidad Católica de Cuenca., 2024) Sotamba Camas, Daysi Alexandra; Ordoñez Laso, Ana LuisaIncorporating artificial intelligence into risk management within the banking sector is a fundamental tool for monitoring and determining potential losses generated by financial operations, which could compromise their sustainability, profitability, and continuity. This study aims to investigate how artificial intelligence has been integrated into the risk management of the banking sector. The research method used for the theoretical support of the study is a qualitative approach, descriptive scope, and bibliographic design through the study analysis of 110 articles using the PRISMA methodology. It was found that one of the sectors that has experienced the most notable advances due to artificial intelligence is the banking sector. Through this technology, methods are applied to anticipate crucial aspects such as credit, market, operational, and fraud risks. These analytical approaches process information adaptably without establishing predefined relationships between the categories studied, which is essential to obtain impartial data that reinforces the accuracy of the results. These advancements contribute to optimizing the effectiveness of decisions made in managing financial operations. However, it is essential not to neglect the importance of having trained personnel and guaranteeing ethics in data collection, protection, and transparent disclosure. Keywords: Risk management, artificial intelligence, financial institutions, decision-making.Ítem Acceso Abierto Tendencias actuales del marketing digital(Universidad Católica de Cuenca., 2024) Aguayza Mainato , Luz Patricia; Ordoñez Gavilanes , Magdalena Emilia; 0302902168Digital marketing contemplates a set of actions that allow the promotion of a brand in the different virtual environments favored by the development of the Internet to satisfy consumer’s needs. This study aimed to analyze from the current technological macro trends the management of digital marketing and its application in the business environment, a subject that was addressed from a bibliographic-documentary design research, with a descriptive scope, under a qualitative approach, by analyzing studies obtained from scientific information sources in 332 articles, using the PRISMA method. The results show that current macro trends such as Big Data, which involves the fast and efficient management of massive volumes of complex data, and Artificial Intelligence, which implies any program developed by humans to emulate the cognitive functions of the human brain, have a significant impact on Digital Marketing. It is concluded that implementing marketing tools creates a viable scenario for companies to enhance their marketing management to increase their customer base and provide them with greater satisfaction, with goods and services adapted to their needs and desires. Keywords: Digital marketing, consumers, big data, artificial intelligenceÍtem Acceso Abierto Estrategia de marketing para incrementar las ventas en las PYMES(Universidad Católica de Cuenca., 2024) Verdugo Ochoa, Andres Esteban; Ordoñez Espinoza, Cristina Guadalupe; 0302605191Innovation in marketing allows SMEs to differentiate itself from the competition and adapt quickly to changes in the industry. This article aims to analyze marketing strategies to increase sales in SMEs. This study was conducted using a qualitative documentary bibliographic approach based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology. Articles from various recognized databases in the academic and scientific field were collected and analyzed, including SciELO, Scopus, EBSCO, Web of Science, Redalyc, and ProQuest, to ensure the relevance and timeliness of the data collected, articles whose bibliographies were prior to 2018 were excluded from the review process. The results obtained reveal a growing trend in the research field toward the study of marketing strategies aimed at improving the commercial performance of SMEs and the importance of prioritizing implementing effective and customer-centric marketing strategies as a means to achieve these objectives. Among the findings of this study is the identification of a particularly effective marketing strategy to drive sales in SMEs: digital marketing adopts innovative approaches adapted to the digital environment to achieve commercial success in the current context, it is evident that SMEs can benefit significantly by taking advantage of the tools and platforms available in the digital field to boost their products or services, interact with customers, and expand their reach efficiently and profitable. Keywords: marketing, market, company, strategyÍtem Acceso Abierto ANÁLISIS FINANCIERO COMO UNA HERRAMIENTA PARA LA TOMA DE DECISIONES GERENCIALES EN LAS COOPERATIVAS DE AHORRO Y CRÉDITO DE LA CIUDAD DE CAÑAR(Universidad Católica de Cuenca., 2024) CAMPOVERDE PATIÑO, LUIS ARMANDO; ORDÓÑEZ LASO, ANA LUISA DE ROCÍO; 0302740642Financial analysis is considered essential to evaluate the economic and financial situation, identify financial opportunities and challenges, and support strategic decisions of both public and private organizations, including credit unions. This research aims to evaluate the importance given to financial analysis as a fundamental tool in the managerial decision-making process in credit unions in the city of Cañar. Therefore, surveys have been conducted, and an analysis of the leading financial indicators has been prepared. This work highlights the global relevance of financial analysis in varied business and economic environments, from the international to the local level, including multinational companies, the local government, and national companies, in which it is recognized that financial analysis drives informed decisions. The concern in credit unions, as demonstrated in previous studies conducted in Tisaleo and Latacunga, is for these entities’ viability, sustainability, and financial efficiency. This research concludes by expressing that credit unions in Cañar canton mostly enjoy a healthy financial situation but face specific challenges that require attention.Ítem Acceso Abierto Gestión y control de inventarios para la toma de decisiones en la empresa Viglac(Universidad Católica de Cuenca., 2023) Angamarca López, Lizbeth Johanna; Renan Teodoro, Rodriguez Pillaga; 0350326898Nowadays, a company must have an inventory management and control model since it is a tool that allows the clear and accurate details of the different products, raw materials, and other resources available at any given time. In this sense, the objective of this study is to diagnose inventory management and control for decision-making in the company VIGLAG. The research was descriptive, non-experimental, and explanatory, approached under a qualitative/quantitative approach through a case study in which actors such as the accountant, the manager, and the suppliers contributed. A structured interview with open-ended questions and an observation form were also applied. The most relevant results showed that the operation of this business organization manages three types of inventories: raw material, finished products, and products in process; each one of them keeps an updated accounting record, being reliable and accurate information when making decisions in the face of a conflict or problematic situation that could condition the production line. The management of this information is based on the FIFO model (first in, first out) and the standard costing system. It is concluded that VIGLAG has acceptable inventory control and management, using innovative tools that adapt to the changing needs of the market, which allows taking advantage of the raw material and not generating economic losses. Keywords: inventory, management, control, model, decisions.Ítem Acceso Abierto Participación de la mujer en negocios familiares, en la ciudad de Cañar.(Universidad Católica de Cuenca., 2023) Campoverde Ochoa, Erika Celeste; Ruiz Alvarado, Priscila Isabel; 0303012868The participation of women in family businesses represents a powerful means to achieve sustainable personal and professional development, breaking barriers, challenging the stereotypes imposed by society, and creating a scenario that actively integrates more women into the business world. This study aims to analyze women’s participation in family businesses in Cañar using a mixed research approach with a descriptive scope by applying the survey technique on a sample selected through the simple random sampling method from the population under study. It corresponds to 346 businesses in the Intercultural Decentralized Autonomous Government of the Canton Cañar database. The results show that women are seen as capable and visionary leaders with strong management skills, inspiring younger generations. In conclusion, perseverance has been a critical factor for women to be heard and appreciated. Keywords: women's participation, family businesses, gender equality.Ítem Acceso Abierto Motivación y desempeño laboral en el sector cooperativo en la ciudad de Cañar.(Universidad Católica de Cuenca., 2023) Tenezaca Quizhpi, Mariuxi Isabel; Orbe Guaraca, Mariory Prisila; 0350000659This study aimed to analyze the relationship between motivation and work performance in the cooperative sector in the city of Cañar by identifying the motivational factors that influence employee performance and evaluating how these factors translate into better individual and organizational efficiency. Through descriptive research, a questionnaire was used to collect information, administered to a population of 50 employees from the eight entities within the local cooperative sector. The research results revealed a significant relationship between motivation and work performance in the cooperative sector of the city of Cañar since motivated employees exhibited higher performance and efficiency in their workplace. In conclusion, this study highlighted the importance of promoting motivation as a critical element to enhance the work performance of employees and, therefore, the success and growth of cooperatives. Keywords: motivation, work performance, cooperative, employee.Ítem Acceso Abierto Análisis de los factores que influyen en la calidad de vida laboral de los empleados del Gadic Cañar.(Universidad Católica de Cuenca., 2023) Pichizaca Chicaiza , Ines; Orbe Guaraca , Mariory Prisila; 0350117743Quality of work life is essential for the well-being and satisfaction of employees within organizations. This research aims to analyze the factors influencing the quality of work life of GADIC employees in Cañar using descriptive research through data collection tools, such as surveys administered to a sample of 169 GADIC employees. After the analysis, it was evident that the perception of a positive work environment and comprehensive and motivating leadership was associated with greater productivity and efficiency at work. It was also revealed that the balance between work and personal life, management support, and professional development opportunities impact employees’ quality of work life. In conclusion, investing in improving the quality of work life should be considered a critical strategy for the success and sustainability of any modern organization. Keywords: Occupational health, Public servants, municipal administration, work motivation.Ítem Acceso Abierto Estrategias de comercio electrónico en el sector comercial de la ciudad de Cañar(Universidad Católica de Cuenca., 2023) Quishpilema Simbayna , Kuri Sisa; Ordoñez Espinoza , Cristina Guadalupe; 0350018800E-commerce is an alternative that allows the promotion, marketing, and collection of products and/or services a company offers through different technological tools. In this sense, this study aims to analyze e-commerce strategies in the commercial sector of Cañar. The research is descriptive, with an explanatory level, quantitative approach, non-experimental, and cross-sectional design. The study population comprises 32 representatives of commercial establishments registered in the Cañar canton. It is evident that e-commerce is a way of online business transactions adopted by most commercial establishments in Cañar. This decision is linked to expanding the reach of business organizations and attracting many customers, as well as improving the efficiency and speed of the processes involved in the different operations of promotion, marketing, billing or collection. It was concluded that the e-commerce strategies used in Cañar’s commercial sector include promotion and advertising through social networks, customer service through live chats, online payments, and using an electronic wallet. The challenges are linked to the lack of resources to invest in implementing new systems that facilitate e-commerce, the lack of staff training, and the distrust of customers to provide personal information. Keywords: e-commerce, strategies, commercial, ICTs.
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