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Item type: Ítem , Access status: Embargo , Proyecto de Titulación embargado con fines de publicación de impacto(Universidad Católica de Cuenca., 2025) Jiménez Arce, Jhon Miguel; Poma Japón, Diana Ximena; 1728638873Item type: Ítem , Access status: Acceso Abierto , Análisis de la eficacia de la reparación integral en las acciones de protección, Azogues 2024(Universidad Católica de Cuenca., 2025) Flores Reinoso, Silvio Andrés; García García, David Augusto; 0303114011This article analyzed the effectiveness of the principle of full reparation in constitutional protection actions filed against administrative acts in Azogues during 2024. Through a qualitative and descriptive case study, judicial case files were examined to contrast the implementation of reparations with their effective fulfillment. The findings reveal a paradox: although judges correctly apply the principle and order reparatory measures, such as reinstatement, payment of salaries, and guarantees of non-repetition, the system exhibits a structural failure regarding the principle of immediate enforcement of judgments, as well as the organizational structure of the State, including its budgetary rigidity. It is concluded that the Organic Law on Jurisdictional Guarantees and Constitutional Control lacks ex officio monitoring mechanisms, which prevents verification of compliance with judicial decisions. This systemic deficiency weakens effective judicial protection, turning the promise of full reparation into a guarantee that, in practice, is not fully safeguarded by the State. Keywords: constitutional protection action, full reparation, effective judicial protection, enforcement of judgments, ineffectiveness.Item type: Ítem , Access status: Acceso Abierto , “El marketing en redes sociales y fidelización de clientes en el sector retail: Un análisis desde la perspectiva del Neuromarketing.”(Universidad Católica de Cuenca, 2025) Flores Vanegas, María José; Brito Corral , Juan José; 0106875123This research analyzed the impact of innovative neuro-marketing techniques on Generation Z’s interactions when shopping in clothing stores, as advances in technology, such as augmented reality (AR), interactive screens, and digital signage, have changed how customers interact in a shopping environment. This descriptive study adopted a quantitative approach, using a survey applied to a sample of 200 participants who visit the following stores: Doni Calzados (Mariscal Lamar 6-79, Cuenca), Avitual Tienda de Ropa (Mariano Cueva 10-72, Cuenca), and Total Fashion. A sample of 66 participants per establishment was randomly assigned using convenience sampling. The results showed that the Avitual store obtained the highest values in all metrics, as it had a longer total fixation duration (M = 15251.8 ms) and also recorded the highest values in terms of number of fixations (M = 85.5). This suggests a greater attentional predisposition towards its visual stimuli, without this necessarily implying direct causality regarding the purchase decision. Likewise, aspects such as display windows, lighting, logos, and signs influence Generation Z’s likelihood of making a purchase. It is concluded that visual merchandising technologies directly influence purchasing decisions, as they contribute to the creation of personalized experiences.Item type: Ítem , Access status: Acceso Abierto , El delito de comisión por omisión y las dificultades para determinar la imputación objetiva en la práctica médica ecuatoriana.(Universidad Católica de Cuenca., 2025) Vázquez Méndez, Richard Steven; Moreno Martínez, Jaime Arturo; 0302327804This study analyzes how the equivalence clause of Article 28 of the Comprehensive Organic Criminal Code only allows omissions to be punished when a genuine guarantor position exists and an objective duty of care is established by law, contract, assumption of a functional role, or prior risk. Article 146, mainly designed for active conduct, does not address omissions in medical practice; therefore, it generates inconsistent outcomes. Through a documentary analysis of doctrine, legislation, and jurisprudence from 2014 to 2025, this study presents operational rules for objective attribution (ex ante avoidability in accordance with the lex artis, the principle of trust, and the prohibition of regression, and solid proof of the causal link). In this regard, the study proposes an interpretive framework that reduces decisional disparity, protects patients without criminalizing permitted risks, and strengthens the legal certainty of healthcare personnel when intervention is genuinely necessary. Keywords: commission by omission, guarantor position, lex artis, permitted risk, objective attributionItem type: Ítem , Access status: Acceso Abierto , Consentimiento informado y responsabilidad penal en la salud: causal de justificación de la antijuricidad.(Universidad Católica de Cuenca., 2025) Domíguez Chérrez, Paul Fernando; Moreno Martínez, Jaime Arturo; 0302216122In Ecuador, informed consent is a constitutional right that protects patient autonomy; however, its capacity to exclude criminal unlawfulness for harmful results inherent to medical practice is not expressly regulated in criminal legislation. This study analyzes, from a dogmatic-criminal methodology and with a review of national jurisprudence, whether valid informed consent, in accordance with lex artis, can operate as a cause for criminal justification. It examines the constitutional and legal framework, the dogma of unlawfulness, and contrasts it with the models of Germany, Spain, Colombia, and Argentina. The results show that informed consent, when it complies with formal and material requirements, can be interpreted as a “regular exercise of the right to personal autonomy,” excluding unlawfulness and harmonizing the principles of legality, dignity, and individual freedom. A probative protocol that allows for distinguishing between admissible medical harm and criminally reprehensible injury is proposed, strengthening the legal security of healthcare professionals and patients' rights. Keywords: informed consent; unlawfulness; justification; medical criminal liability; right to personal autonomy
