En este servicio en línea podrá consultar los trabajos académicos y de investigación
producidos en los diferentes campus de la Universidad Católica de Cuenca, en formato
digital: tesis, monografías, libros, artículos, etc.
Comunidades en DSpace
Seleccione una comunidad para explorar sus colecciones.
Envíos recientes
Item type: Ítem , Access status: Acceso Abierto , Turismo religioso, un análisis desde la planificación territorial en el cantón Guachapala. Caso de estudio el Santuario del Señor de los Milagros de Andacocha(Universidad Católica de Cuenca, 2026) Pérez Espinoza, Yahara FernandaItem type: Ítem , Access status: Embargo , Proyecto de Titulación embargado con fines de publicación de impacto(Universidad Católica de Cuenca, 2026) Álvarez Ghuzñay , Mónica EulaliaItem type: Ítem , Access status: Acceso Abierto , Dependencia emocional y bienestar psicológico en estudiantes universitarios.(Universidad Católica de Cuenca., 2026) Recalde Flores, Tiffany LourdesThe mental health of university students is influenced by factors such as emotional dependence and psychological well-being, especially during early adulthood. Emotional dependence is characterized by an excessive need for affection, fear of abandonment, and a constant search for validation, while psychological well-being encompasses aspects such as autonomy, positive relationships, and personal growth. This study aimed to analyze the relationship between these two variables among university students based on the available scientific evidence. A qualitative literature review with a descriptive-documentary scope was conducted by searching theses, books, and scientific articles published between 2020 and 2026 in the academic databases Scopus, Web of Science, SciELO, and Redalyc. The studies reviewed revealed varying levels of emotional dependence, with a predominance of mild and moderate levels, manifested primarily through fear of abandonment, a need for attention, and emotional validation. Furthermore, the literature linked psychological well-being to emotional regulation, social support, healthy interpersonal relationships, and secure attachment. The evidence analyzed showed a negative association between the two variables, with higher levels of emotional dependence linked to lower levels of psychological well-being. It is concluded that high levels of emotional dependence represent a vulnerability factor for mental health among university students; therefore, it is necessary to promote institutional strategies that strengthen emotional autonomy and affective regulation.Item type: Ítem , Access status: Embargo , EMBARGADO POR MOTIVOS DE INVESTIGACIÓN(Universidad Católica de Cuenca., 2026) Quizhpi Sangurima, Veronica Paola...Item type: Ítem , Access status: Embargo , Comercio electrónico y tiendas físicas: Análisis desde el comportamiento del consumidor(Universidad Católica de Cuenca., 2026) Yupa Agualema, Marlene ElizabethThe growth of e-commerce and the adoption of digital technologies have transformed consumer behavior, fostering interaction between physical and digital channels during the purchasing process. The objective was to analyze the behavior of consumers in the Cañar Canton regarding their purchasing decisions in e-commerce and brick-and-mortar stores and to determine whether these channels exhibit a substitutive or complementary relationship. The study was conducted using a quantitative approach with a descriptive and correlational focus, a non-experimental design, and a cross-sectional design. Data were collected through a structured survey administered to adult consumers in the Cañar Canton and analyzed using descriptive statistics, tests of association, and binary logistic regression. The results show that e-commerce is used primarily for its variety of products, ease of price comparison, and convenience, while brick-and-mortar stores are preferred for the trust they inspire, the ability to inspect products in person, and personalized service. In addition, a higher prevalence of webrooming (38.6%) was identified compared to showrooming (29.9%), highlighting the integration of both channels in the purchasing decision. In conclusion, consumer behavior follows a model of complementarity between e-commerce and brick-and-mortar stores, as 75.6% of costumers intend to continue shopping online. Therefore, organizations must implement omnichannel strategies that integrate the strengths of both channels to optimize the customer experience, strengthen trust, and increase their competitiveness in a more digitized business environment. Keywords: e-commerce, brick-and-mortar stores, consumer behavior, purchasing decisions, digital technologies.
