Trabajos de Titulación - Administración de Empresas
URI permanente para esta colección
Examinar
Examinando Trabajos de Titulación - Administración de Empresas por Asesores "Cantos Ochoa, Marcos Eduardo"
Mostrando 1 - 5 de 5
Resultados por página
Opciones de ordenación
- ÍtemAcceso Abierto“Clima organizacional y su impacto en el desempeño laboral de los colaboradores de las empresas comerciales del cantón Cuenca.”(Universidad Católica de Cuenca., 2024) Pacheco Gutama, Jorge Rafael; Landy Cabrera, Verónica Eulalia; Cantos Ochoa, Marcos Eduardo; 0106074347; 0105135396; Marcos EduardoThe importance of organizational climate encompasses companies of various kinds, as it affects crucial aspects such as communication, decision-making, problem-solving, and motivation, which significantly influences employee motivation and productivity. In this context, this article aims to determine the impact of organizational climate on the work performance of employees in commercial enterprises in the canton of Cuenca. The methodology used is quantitative, with a descriptive and correlational approach. The study sample comprises 90 workers from commercial enterprises in the canton of Cuenca, Ecuador, engaged in economic activities, including wholesale and retail sales of a variety of products and services, specifically excluding motor vehicles and motorcycles, under categories CIIU G-45, G-46, and G-47. Results indicate that organizational climate elements influencing work performance are communication and leadership. This empirical evidence concludes that organizational climate significantly impacts work performance, and it is necessary to promote the essential conditions for it to be positive and enhance employee productivity.
- ÍtemAcceso AbiertoEstrategias de reinversión para la reactivación económica de almacenes Juan Montero(Universidad Católica de Cuenca., 2023) Illescas Fajardo, Jorge Sebastián; Cantos Ochoa, Marcos Eduardo; 0105837389Ecuador has faced significant economic destabilization over the last decade due to two major factors: the April 16, 2016 earthquake and the COVID-19 pandemic. In response to both crises, measures for economic reactivation were implemented. This research aims to determine reinvestment strategies for the economic recovery of “Almacenes Juan Montero,” a business also affected. A mixed descriptive, field, non-experimental, and correlational research approach was employed. The study population comprised 23 companies within the same business sector. Data collection involved the use of a Likert-scale survey, which experts validated. The results were inferred using Kendall’s Tau-C correlation coefficient to measure the variables’ ordinal association and reflect the companies’ inclination for financing through private banks. The determining factor influencing reinvestment decisions is the formulation of investment objectives. The study concludes that increasing liquidity and product diversification are predominant strategies to strengthen economic recovery.
- ÍtemAcceso AbiertoEstudio de Factibilidad para implementar una Microempresa de Producción y Comercialización de Productos de Madera realizadas por los PPL del Centro de Rehabilitación Turi, Cuenca - Ecuador(Universidad Católica de Cuenca., 2022) Torres Vintimilla, Xavier Sebastian; Ayala Guachichulca, Victor Xavier; Cantos Ochoa, Marcos Eduardo; 0301992020; 0107191496Nowadays, evaluating an investment project is of great importance since this procedure allows quantitatively and qualitatively the advantages and disadvantages of allocating certain resources to a specific business idea. In this context, the general objective of this research is to determine the feasibility of implementing a microenterprise for the production and commercialization of wood products made by the persons deprived of liberty (PPLS by its Spanish acronym) at the Social Rehabilitation Center of Turi, Cuenca-Ecuador, through a quantitative research approach and the use of the inductive-deductive method. Following the results of the indicators, it is concluded that the investment project is feasible because it has a favorable Internal Rate of Return (IRR) of 16.44%, higher than the AARR, which is 8%, a positive NPV of $11327.26, and a Cost/Benefit Ratio of $1.20, which is superior to one. However, it will be necessary to diversify the line of marketing products to improve the return on investment. It is concluded that the present feasibility study is viable to be implemented since there is a potential market that accepts the project. Thanks to the implementation of marketing strategies and the diversification of the products, higher levels of profitability could be achieved.
- ÍtemAcceso AbiertoGestión de calidad y eficiencia en los procesos administrativos de las empresas del sector automotriz(Universidad Católica de Cuenca., 2023) Tuapante Farez, María Gabriela; Matute Vásquez, Francisco Ismael; Cantos Ochoa, Marcos Eduardo; 0105816805; 0105820906Quality management guarantees the permanence of companies in the market, shows an optimal image to the customer based on good service to achieve customer loyalty and prevents the possibility of requiring a second option. This study aims to measure the incidence of quality management in the administrative processes effectiveness of automotive companies in the province of Azuay-Ecuador, based on the European Foundation for Quality Management (EFQM). The research approach is primarily mixed, correlational, non-experimental, and cross-sectional. The population is comprised of 40 companies in the automotive sector, which were surveyed through a questionnaire. Data processing was conducted using the SPSS software, which involved categorizing variables, Kolmogorov-Smirnov and Shapiro-Wilk normality tests, and Bi-variate correlation tests using Spearman's Rho coefficient. The results reveal a high presence of the attributes of the EFQM Excellence model in the companies studied. It is concluded that quality management in these organizations is good, and a direct and strong correlation exists between the applied model's dimensions.
- ÍtemAcceso AbiertoGestión financiera y su incidencia en la rentabilidad del sector manufacturero de muebles cuencanos, período 2018-2021(Universidad Católica de Cuenca., 2023) Rodríguez Gavilanes, Ginger de la Nube; Cantos Ochoa, Marcos Eduardo; 0350326500Financial Management in companies is of great importance since it allows decisions on aspects that have to do with the organization’s solvency, efficiency, and profitability based on an analysis of the financial indicators. The article aims to determine the impact of Financial Management on the economic profitability of the Cuenca furniture manufacturing sector —a study case of the company “Colineal Corporation” Limited Company S. A.—. The methodology used has a quantitative, longitudinal, and descriptive-correlational approach. For this purpose, the sustainable growth rate was determined, and based on this rate, the profits were projected, which were subjected to Sapido Wilk normality tests. Subsequently, the T-Student and Wilcoxon tests were carried out in the IBM SPSS Statistics software. The results indicated that the company's profitability will prosper year after year, using the sustainable growth rate that represents a value of 3.08%. It is concluded that financial management has a positive impact on the economic profitability of the company under study during the period 2018-2025.