Trabajos de Titulación - Administración de Empresas
URI permanente para esta colecciónhttps://dspace.ucacue.edu.ec/handle/ucacue/5
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Ítem Acceso Abierto Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Cabrera León, Evander Adrián; Calle Fajardo, Steven Paul; Coronel Balderramo, Christian Rolando; 0150460921; 0105971816Ítem Acceso Abierto “Estudio de los procesos y tendencia de importación y comercialización del sector ferretero en la ciudad de Cuenca - Ecuador. Año 2020-2023.”(Universidad Católica de Cuenca., 2025) Lavanda Medina , Ivo Xavier; Astudillo Arias , Pedro Yamil; 1104664485This paper analyzes the hardware industry in Cuenca, Ecuador, which has experienced a remarkable growth between 2020 and 2024 due to the expansion of the construction sector, the modernization of agriculture, and globalization. This research analyzes the impact of imports and commercialization in three key segments: General Hardware, Agriculture, and Heavy Machinery, identifying trends, challenges, and opportunities. The study follows a descriptive and quantitative approach, using data on sales, prices, and products of the company Lartizco. Statistical tools such as simple linear regression and market projections were applied to evaluate the relationship between prices and sales, as well as competitiveness in the sector. The results show that imports have allowed access to more innovative and competitive products, while national brands have strengthened their presence through differentiation strategies in service and financing. Brands such as Herragro, Gavilán, and Strong have consolidated their positioning through quality and price strategies. Regression analysis showed a positive relationship between price and sales growth, with an R² coefficient of determination above 65% in certain categories, indicating that customers value competitive prices. Furthermore, extended warranties, accessible financing, and technical advice have been decisive factors in the commercialization, especially for heavy machinery and specialized tools. It is concluded that modernization, digitalization, and diversification will be essential to strengthening the sector’s competitiveness in a globalized market.Ítem Acceso Abierto “Evaluación de la Percepción de la Calidad del Servicio y su Impacto en la Satisfacción del Cliente: Un Estudio de Caso en el Bar Restaurante 'Como en Casa Street Food' en el Cantón Paute”(Universidad Católica de Cuenca., 2025) Condo Once, Diana Lizbeth; Espinoza Pillaga , Héctor Alejandro; 0105891196This study evaluated the perception of service quality and its impact on customer satisfaction at the "Como en Casa Street Food" bar restaurant in Paute. Key service quality dimensions, such as security, reliability, empathy, responsiveness, and tangibles, were analyzed using a quantitative survey approach. The results revealed that security is the most influential variable in customer satisfaction, with a significant impact (p < 0.0001) and an explanatory power of 30%. Overall satisfaction also showed a significant effect (p = 0.0021), indicating that improvements in dimensions such as reliability and empathy are crucial for the overall perception of the service. Differences in satisfaction were identified according to age groups, highlighting that older adults value safety more, while young adults have inverse perceptions. Despite the availability of delivery services, most customers prefer to enjoy the experience on-site. It is recommended that management implement safety audits, standardized protocols, and soft skills training to improve service quality and foster customer loyalty. This study provides a solid basis for understanding the relationship between service quality and customer satisfaction in the restaurant sector.Ítem Acceso Abierto “Incidencias socioeconómicas del proyecto comunitario Chaullayacu de Guachapala-Azuay, año 2023.”(Universidad Católica de Cuenca., 2025) Sánchez Sánchez , Claudia Cecilia; López Castillo, John Edwin; 0107048951The research aimed to identify the socioeconomic impact of the “Chaullayacu” Community Project in Guachapala, Azuay, 2023, with a focus on its influence on the quality of life of the beneficiary population. A mixed-methodological approach with a non-experimental cross-sectional design was employed, utilizing a questionnaire administered to a purposively selected sample of 23 individuals. Descriptive statistics were used for data analysis with the SPSS software, and the reliability of the instrument was assessed using Cronbach's alpha coefficient, which obtained a score of 0.887, indicating excellent reliability. The findings showed that the project had a greater impact on the social sphere than on the economic one, highlighting improvements in social cohesion, community participation, and the emotional wellness of families. Likewise, activities such as training and the construction of the iconic "World's Longest Plow" generated a commitment from community leaders to address migration issues and promote sustainable development. Finally, it was concluded that the project has strengthened the social fabric and improved the quality of life of the beneficiaries; however, it is necessary to continue promoting initiatives that positively impact the economic benefits. Furthermore, it is recommended that training and promoting collaborative work between the community and institutions continue to ensure the long-term success of the implemented initiatives and minimize family migration.Ítem Acceso Abierto “Influencia de la cultura cooperativa en el compromiso, desempeño y satisfacción laboral en cooperativas de ahorro y crédito en Cuenca-Ecuador, periodo 2021-2023.”(Universidad Católica de Cuenca., 2025) Solá Crespo , Diego Santiago; Cantos Ochoa , Marcos Eduardo; 0104512496The sharing economy, which in theory should promote collaboration and teamwork, has currently given rise to economic models prioritizing maximizing production and efficiency over employee well-being. In this sense, this study aims to establish the impact of cooperative culture on the commitment, performance, and job satisfaction of employees at Savings and Credit Cooperatives in Cuenca, Ecuador, from 2021 to 2023. For this analysis, a quantitative methodology was applied to determine the dimensions of cooperative culture: solidarity, democracy, autonomy and self-management, training and education, and social commitment. It also explains how these factors impact the work performed within these organizations. The findings revealed that autonomy and self-management, as well as training and education, are closely linked to employee commitment, performance, and satisfaction. This reinforces the idea that a cooperative culture is an alternative for improving motivation, productivity, and workplace satisfaction. In designing management strategies, the results of this study provide a more practical framework for creating an optimized work environment and improving the operational performance of credit unions in the local context.Ítem Acceso Abierto Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Galarza Villavicencio , Juan David; Mendieta Andrade, Patricio Esteban; 0106012115Ítem Acceso Abierto Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Maldonado Sánchez , José Vicente; López Castillo, John Edwin; 0105736599Ítem Acceso Abierto Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Torres Cárdenas , Bryan Stiven; Jaramillo Calle , Carmen Yolanda; 0704786813Ítem Acceso Abierto Proyecto de Titulación embargado con fines de publicación de impacto(Universidad Católica de Cuenca., 2025) Beltrán Espinoza, Anghelo Juventino; Yalamá Chumbi, Karla Antonella; Jaramillo Calle, Carmen Yolanda; 0104981428; 0106446859Ítem Acceso Abierto Estrategias para la sostenibilidad en la comercialización de productos de gramíneas en la ciudad de Cuenca(Universidad Católica de Cuenca., 2024) Bravo Guaraca , Edison Edmundo; Calle Masache, Oscar Rene; 0605469535This study analyzes the economic and social context of all grain traders in the canton of Cuenca, Ecuador, and evaluates the reliability of the survey used. The Gross Value Added (GVA) of cereal production and the rural unemployment rate, which was 1.3% until April 2024, were examined. Additionally, a survey was administered to traders in six markets in Cuenca to obtain data on the distribution of vendors, type of trader (retailer or wholesaler), experience, product variety, restocking times, and customer acquisition strategies. The results indicate that the Mercado “3 de Noviembre” has the highest percentage of vendors, most of whom are retailers with over 10 years of experience, and profit margins do not exceed 20%. The reliability of the questionnaire, initially low (α = 0.46), improved to 0.81 after adjusting the variables. The study provides a detailed overview of the grain sector in Azuay and validates the questionnaire used, highlighting the importance of adjusting data collection tools to enhance their accuracy.Ítem Acceso Abierto Propuesta para implementación del proceso administrativo en la empresa importadora GLOBAL DIESEL S.A.S en la ciudad de Cuenca.(Universidad Católica de Cuenca., 2024) Yuqui Quizhpi, Ivan Elvis; Astudillo Arias, Pedro Yamil; 0104999768This research focuses on designing a comprehensive administrative process for the import company Global Diesel, based in Cuenca, Ecuador. Founded in 2020, the company has positioned itself as a benchmark in the country's import and distribution of spare parts for heavy machinery Mercedes Benz. However, the lack of a formalized administrative system has led to operational and financial inefficiencies compromising its sustained growth due to identified issues such as the absence of standardized procedures, inadequate inventory management, and reactive decision-making. Therefore, a structured administrative model that encompasses the stages of planning, organization, direction, and control is proposed. The aim is to optimize internal processes, improve efficiency in the supply chain, strengthen data-driven decision-making, and ensure the quality of the services offered through the implementation of this model. The expected benefits of this research include increased productivity, reduced operational costs, improved customer satisfaction, and greater responsiveness to market demands. With a well-defined administrative process, Global Diesel will be better equipped to face the challenges of the sector and consolidate its position as a leader in the heavy machinery spare parts market in Ecuador.Ítem Acceso Abierto Modelo de gestión de procesos de recuperación de cartera y aplicación de pagos del sector cerámico de la ciudad de Cuenca.(Universidad Católica de Cuenca., 2024) Jaén Barahona, Yerlin Stefany; Ortiz Lazo , Diego Fernando; 0105289664This work focuses on analyzing job creation by popular and solidarity sector associations in Zone 6 of Ecuador. Key patterns and characteristics that distinguish associations based on their capacity to generate full employment were identified through multivariate analysis techniques such as Multiple Component Analysis and clustering. The results show that certain clusters of associations, characterized by their affiliation with social security, legal benefits, and types of contracts, have a greater influence on job creation. Furthermore, the relationship between each cluster and the type of association is highlighted, leading to the main finding that agricultural associations are predominant in the first cluster, associations related to food, cleaning and maintenance, and textiles in the second cluster, while agricultural, food and textile associations dominate the third cluster. This allows for a better understanding of these organizations' role in the local economy. It can be stated that, although associativity has had a positive impact on job creation, the evidence shows that the research hypothesis regarding the creation of full employment is not fully achieved, as this depends much more on other factors such as investment levels, benefits characteristic of formality, and the implementation of public policies to strengthen less developed associations. This study provides a solid foundation for future research and the design of public policies to enhance the popular and solidarity sector.Ítem Acceso Abierto Factores que inciden en la evaluación de desempeño en los servidores públicos del Ministerio de Agricultura y Ganadería-Zona 6.(Universidad Católica de Cuenca., 2024) Barrera Álvarez, Danny Patricio; Espinoza Pillaga , Héctor Alejandro; 0107130460This research analyzes the factors that affect the performance evaluation of public servants of the Ministry of Agriculture and Livestock-Zone 6. The research involves why workers do not have an excellent performance evaluation, focusing on those with occasional contracts, and evaluating the following factors: the operational management indicators of each unit or internal process, the efficiency levels of individual performance, the satisfaction levels of external and internal users, and compliance with internal standards. In this research, a mixed methodology (qualitative and quantitative) will be conducted, with a descriptive and explanatory nature since these approaches will be channeled through analysis and treatment of text that could be obtained in a simple and stealthy way by the Coordination. MAG Zone 6. It will also be evident that the number of evaluated is a total of 58 workers. The results indicate that out of the total number of workers, eight do not obtain an excellent performance evaluation due to work overload. The factors to be worked on for a better staff performance have also been identified. In this way, it can be concluded that it is necessary to give priority to improvements in the satisfaction of internal users and improve operational management indicators, since, if an immediate solution is not given, the set goals and achievements proposed during the established time will not be perceived.Ítem Acceso Abierto Análisis de la Responsabilidad Social Empresarial en el medio ambiente de las empresas de sector comercial: Caso aplicado en la ciudad de Cuenca – Ecuador.(Universidad Católica de Cuenca., 2024) Chicaisa Morocho, Edisson Vinicio; Quinde Tola , Chistopher Valentin; Mendieta Andrade , Patricio Esteban; 0107255838; 0105244149This research highlights the significance of Corporate Social Responsibility (CSR) in environmental care— a practice that companies are beginning to recognize as an act of awareness and a competitive advantage. In Cuenca, several organizations have implemented strategies to reduce their environmental impact. This research aims to analyze how three companies in Cuenca—Italimentos, Coral Hipermercados, and Cervecería La Paz—carry out environmental CSR practices. Through case studies, documentary research, and observation, the initiatives of these companies and the benefits derived from implementing environmentally friendly strategies are examined. The results show that by incorporating practices such as reuse, reduce, and recycle, companies not only improve their public image but also generate additional income by reusing previously underutilized materials. This environmental collaboration not only has a positive financial impact but also contributes to the companies’ satisfaction by aligning with the values of the community and the environment. The study also emphasizes the importance of educating business leaders to foster a social responsibility culture beyond mere regulatory compliance. Thus, a genuine commitment to environmental and social well-being is promoted, strengthening both the sustainability and community impact of organizations.Ítem Acceso Abierto Factores que influyen en las estrategias de marketing para el crecimiento empresarial. Caso de la empresa “Cartonera del Austro” de la ciudad de Cuenca(Universidad Católica de Cuenca., 2024) Guartasaca Bermeo, Marco Stalin; Romero Chamba, Servio Andrés; Venegas Sánchez , Nube Estefania; 0750598278; 0106294424In a business environment with continuous transformation and high competition, marketing tactics play a fundamental role in the progress and sustainability of companies. Within this framework, this study aims to identify the factors influencing the marketing strategies for the company “Cartonera del Austro” business growth in Cuenca-Ecuador. The study uses a combination of quantitative and qualitative approaches, along with a descriptive type of research, through interviews with members of the main areas of the entity analyzed together with the documentary analysis of external market factors through statistical tools, such as contingency tables and a regression model with multiple predictors. The results show that among the various factors analyzed, the evaluation of internal resources and capabilities is the only factor that presents a significant and direct relationship with the business growth of the company. This suggests the company should strengthen its internal capabilities to improve its market performance.Ítem Acceso Abierto Análisis de distribución de pallet de la empresa MADERPALLET de la ciudad de Cuenca -Ecuador.(Universidad Católica de Cuenca., 2024) Segovia Olivos, Andrés Sebastián; Mendieta Andrade, Patricio Esteban; 0105037964Logistics is a fundamental part of a company's operations as it defines how well the resources are managed; poor logistics can be detrimental to a company. Therefore, the main objective of this research is to analyze the distribution logistics problems faced by the company MADERPALLET in the city of Cuenca, Ecuador. A deductive and quantitative research approach was conducted, focusing on a sample of the company's clients who experienced issues related to logistics activities. Through the analysis of previous studies by various authors, four variables that influence logistics problems were identified (geographical location of clients, transportation infrastructure, market demand, and product characteristics). A survey was then conducted for the sample of clients. After analyzing the results, it was concluded that the variables that significantly impact the company are the "geographical location of clients" and "product characteristics." Thus, this study provides a solid foundation for MADERPALLET to implement improvements in its supply chain, focusing on the factors that truly affect its distribution capacity, which will enhance customer satisfaction and competitiveness in the market.Ítem Acceso Abierto Estrategias para la disminución de cartera vencida en las cooperativas de ahorro y crédito del Segmento 1. Cuenca – Ecuador.(Universidad Católica de Cuenca., 2024) Saca Andrade, Priscila Soledad; Rico Saldaña , Bryan Daniel; Barahona Vásquez , Pablo Eduardo; 0106427412; 0302730114In the context of Savings and Credit Cooperatives in Segment I in the city of Cuenca, Ecuador, there is a persistent concern regarding the default of the credit portfolio, especially in microcredits, which constitute 40% of the total. This growth has generated pressure on these institutions’ profitability and financial stability, directly affecting their ability to meet operational obligations. In response to this issue, there is a need to create or identify effective strategies to minimize overdue loans and improve credit risk management. This study focuses on the twenty cooperatives in Segment I of the city, representing a significant part of the local economy. The methodology employed combines quantitative and qualitative approaches through a structured questionnaire directed at the leaders of the studied cooperatives, using a sample of 15 of them, addressing aspects such as the strategies implemented, the challenges faced, perceptions of the effectiveness of current strategies, and the availability of financial education programs for members. The results indicate that all cooperatives have established strategies for reducing overdue loans and consider them effective; however, challenges persist, such as the lack of training and motivation for the staff responsible for this work. Additionally, the importance of interaction with other institutions and technology implementation for optimizing results is highlighted.Ítem Acceso Abierto Gestión de Talento Humano y su incidencia en el logro de los objetivos de las empresas de gestión de cobranzas(Universidad Católica de Cuenca., 2024) Illares Aviles, Sonia Marisol; Ordóñez Valencia , Hugo Javier; 0151206877This research was elaborated to analyze human resources management and its impact on achieving the objectives of collection management companies in Cuenca. Therefore, a non-experimental methodology was applied with a quantitative design. The instrument for data collection was a survey developed strategically and validated using Cronbach's Alpha test. The population comprised 3,663 category K collaborators in active status; the sample was 348 collection managers from the companies in charge of recovering overdue loans, chosen through simple random probabilistic sampling, selecting the participants at random. The results determined that the dependent variables Human Resources Management (62.7%), and the independent variables, Control (63.4%) and Leadership (74.1%), had an impact on each other. A strong positive correlation was found between the dependent variable and Control with 0.901 and Leadership with 0.930. Linear regression models were established in which Control with 90% and Leadership with 93% explain the influence on Human Talent Management. To determine that the models are well established and that there is no redundant information, the autocorrelation test was applied, using the Durbin-Watson test, which returned a value of 1.658 within the established parameters. The research hypothesis is accepted where a positive relationship between the study variables is determined.Ítem Acceso Abierto Analizar la influencia de la Gestión del Talento en el desempeño laboral de los empleados de los GAD parroquiales del cantón Cuenca(Universidad Católica de Cuenca., 2024) Ordoñez Romero, María Fernanda; Vasconez Urgiles, Kevin Leonardo; Espinoza Pillaga , Héctor Alejandro; 0151440856; 0150468676In the context of Parish Governments, regulated as Decentralized Autonomous Governments (GADs, by its Spanish acronym), staff play an essential role in developing and providing services at the community level. Therefore, efficient talent management in these environments is crucial to ensure effective administration. This article uses a mixed and descriptive research approach to determine the influence of talent management on the work performance of employees of the parish GADs of Cuenca Canton. A questionnaire was applied to 102 employees of various parish GADs in the Cuenca canton to collect the information. The results suggest that effective talent management is linked to higher job performance. In this context, the dimension of Human Resources, especially motivation, is the most determining factor of job performance, followed by attitude and ability, so the conclusions indicate that human resources management strategies should focus on these aspects to achieve optimal performance in workers.Ítem Acceso Abierto Incidencia del acceso a crédito en el desarrollo de los microempresarios. Casos comerciantes del mercado 9 de octubre de la ciudad de Cuenca-Ecuador(Universidad Católica de Cuenca., 2024) Punín Santos, Maximiliano; Andrade Velez, Juan Sebastian; Calle Masache, Oscar Rene; 0150531739; 0106433543Promoting an enabling environment for micro-entrepreneurs depends mainly on the active collaboration of society, encompassing government, educational, and financial entities. The crucial influence of financial entities in the development of these entrepreneurs’ activities is undeniable, which underlines the importance of their active participation in promoting business growth. Considering this background, the research aims to study the impact of credit access on micro-entrepreneurs development in the “9 de Octubre” market in Cuenca, Ecuador. Descriptive and cross-sectional quantitative research was conducted by applying a questionnaire to 111 merchants. The inferential analysis required the simple linear regression test to analyze this relationship. The results reveal that access to credit has a positive and significant effect on the micro-entrepreneurs development. The conclusions highlight the need to improve access and effectiveness of financial services, and strengthen training and technical support programs focused on financial management and strategic business development.
