Trabajos de Titulación - Administración de Empresas
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Ítem Acceso Abierto Análisis de distribución de pallet de la empresa MADERPALLET de la ciudad de Cuenca -Ecuador.(Universidad Católica de Cuenca., 2024) Segovia Olivos, Andrés Sebastián; Mendieta Andrade, Patricio Esteban; 0105037964Logistics is a fundamental part of a company's operations as it defines how well the resources are managed; poor logistics can be detrimental to a company. Therefore, the main objective of this research is to analyze the distribution logistics problems faced by the company MADERPALLET in the city of Cuenca, Ecuador. A deductive and quantitative research approach was conducted, focusing on a sample of the company's clients who experienced issues related to logistics activities. Through the analysis of previous studies by various authors, four variables that influence logistics problems were identified (geographical location of clients, transportation infrastructure, market demand, and product characteristics). A survey was then conducted for the sample of clients. After analyzing the results, it was concluded that the variables that significantly impact the company are the "geographical location of clients" and "product characteristics." Thus, this study provides a solid foundation for MADERPALLET to implement improvements in its supply chain, focusing on the factors that truly affect its distribution capacity, which will enhance customer satisfaction and competitiveness in the market.Ítem Acceso Abierto Estrategias para la disminución de cartera vencida en las cooperativas de ahorro y crédito del Segmento 1. Cuenca – Ecuador.(Universidad Católica de Cuenca., 2024) Saca Andrade, Priscila Soledad; Rico Saldaña , Bryan Daniel; Barahona Vásquez , Pablo Eduardo; 0106427412; 0302730114In the context of Savings and Credit Cooperatives in Segment I in the city of Cuenca, Ecuador, there is a persistent concern regarding the default of the credit portfolio, especially in microcredits, which constitute 40% of the total. This growth has generated pressure on these institutions’ profitability and financial stability, directly affecting their ability to meet operational obligations. In response to this issue, there is a need to create or identify effective strategies to minimize overdue loans and improve credit risk management. This study focuses on the twenty cooperatives in Segment I of the city, representing a significant part of the local economy. The methodology employed combines quantitative and qualitative approaches through a structured questionnaire directed at the leaders of the studied cooperatives, using a sample of 15 of them, addressing aspects such as the strategies implemented, the challenges faced, perceptions of the effectiveness of current strategies, and the availability of financial education programs for members. The results indicate that all cooperatives have established strategies for reducing overdue loans and consider them effective; however, challenges persist, such as the lack of training and motivation for the staff responsible for this work. Additionally, the importance of interaction with other institutions and technology implementation for optimizing results is highlighted.Ítem Acceso Abierto Gestión de Talento Humano y su incidencia en el logro de los objetivos de las empresas de gestión de cobranzas(Universidad Católica de Cuenca., 2024) Illares Aviles, Sonia Marisol; Ordóñez Valencia , Hugo Javier; 0151206877This research was elaborated to analyze human resources management and its impact on achieving the objectives of collection management companies in Cuenca. Therefore, a non-experimental methodology was applied with a quantitative design. The instrument for data collection was a survey developed strategically and validated using Cronbach's Alpha test. The population comprised 3,663 category K collaborators in active status; the sample was 348 collection managers from the companies in charge of recovering overdue loans, chosen through simple random probabilistic sampling, selecting the participants at random. The results determined that the dependent variables Human Resources Management (62.7%), and the independent variables, Control (63.4%) and Leadership (74.1%), had an impact on each other. A strong positive correlation was found between the dependent variable and Control with 0.901 and Leadership with 0.930. Linear regression models were established in which Control with 90% and Leadership with 93% explain the influence on Human Talent Management. To determine that the models are well established and that there is no redundant information, the autocorrelation test was applied, using the Durbin-Watson test, which returned a value of 1.658 within the established parameters. The research hypothesis is accepted where a positive relationship between the study variables is determined.Ítem Acceso Abierto Analizar la influencia de la Gestión del Talento en el desempeño laboral de los empleados de los GAD parroquiales del cantón Cuenca(Universidad Católica de Cuenca., 2024) Ordoñez Romero, María Fernanda; Vasconez Urgiles, Kevin Leonardo; Espinoza Pillaga , Héctor Alejandro; 0151440856; 0150468676In the context of Parish Governments, regulated as Decentralized Autonomous Governments (GADs, by its Spanish acronym), staff play an essential role in developing and providing services at the community level. Therefore, efficient talent management in these environments is crucial to ensure effective administration. This article uses a mixed and descriptive research approach to determine the influence of talent management on the work performance of employees of the parish GADs of Cuenca Canton. A questionnaire was applied to 102 employees of various parish GADs in the Cuenca canton to collect the information. The results suggest that effective talent management is linked to higher job performance. In this context, the dimension of Human Resources, especially motivation, is the most determining factor of job performance, followed by attitude and ability, so the conclusions indicate that human resources management strategies should focus on these aspects to achieve optimal performance in workers.Ítem Acceso Abierto Incidencia del acceso a crédito en el desarrollo de los microempresarios. Casos comerciantes del mercado 9 de octubre de la ciudad de Cuenca-Ecuador(Universidad Católica de Cuenca., 2024) Punín Santos, Maximiliano; Andrade Velez, Juan Sebastian; Calle Masache, Oscar Rene; 0150531739; 0106433543Promoting an enabling environment for micro-entrepreneurs depends mainly on the active collaboration of society, encompassing government, educational, and financial entities. The crucial influence of financial entities in the development of these entrepreneurs’ activities is undeniable, which underlines the importance of their active participation in promoting business growth. Considering this background, the research aims to study the impact of credit access on micro-entrepreneurs development in the “9 de Octubre” market in Cuenca, Ecuador. Descriptive and cross-sectional quantitative research was conducted by applying a questionnaire to 111 merchants. The inferential analysis required the simple linear regression test to analyze this relationship. The results reveal that access to credit has a positive and significant effect on the micro-entrepreneurs development. The conclusions highlight the need to improve access and effectiveness of financial services, and strengthen training and technical support programs focused on financial management and strategic business development.Ítem Acceso Abierto Análisis de la responsabilidad social universitaria: Caso de estudio en el centro de investigación, innovación y transferencia de tecnología de la Universidad Católica de Cuenca (CIITT)(Universidad Católica de Cuenca., 2024) Amay Redrovan, Johanna Estefanía; Pacheco Chiriap , Jorge Luis; Cuadrado Sánchez, Gina Patricia; 0106094980; 1400782700University Social Responsibility has gained importance since the Organic Law of Higher Education was enacted in 2010. This research aims to analyze University Social Responsibility at the Research, Innovation, and Technology Transfer Center of the Catholic University of Cuenca through the construction of University Social Responsibility indices and the support of factorial analysis to measure its level of impact. The methodology used was analytical with a mixed approach, and the technique applied was a survey. Data was obtained from 30 Research, Innovation, and Technology Transfer Center collaborators. The results revealed that corporate governance and social responsibility dimensions had the highest compliance index, while economic and environmental performance dimensions had lower compliance. Finally, the analysis reflects a commitment of the Research, Innovation, and Technology Transfer Center to University Social Responsibility within the Catholic University of Cuenca, obtaining an overall index of 74%, placing it in a medium-high range; however, this commitment must be strengthened by enhancing socially responsible practices to improve this indicator.Ítem Acceso Abierto La Responsabilidad Social Empresarial, su impacto en la toma de decisiones dentro de las entidades financieras de la economía popular y solidaria del cantón Cuenca.(Universidad Católica de Cuenca., 2024) Guevara Vidal, Milton Andrés; Andrade Rodríguez, Karen Dayanna; Ordóñez Valencia, Hugo Javier; 0106529522; 0106745441This article analyzed how corporate social responsibility influences decisions within this financial sector. This is regulated by the Super Intendency of a Popular and Solidarity Economy, contributing to the growth of society, as stated in the Constitution of Ecuador, Art. 283, in which the famous and solidarity economic system recognizes the human being as a subject and end. That is why a dynamic and balanced relationship is maintained between society and the Institutions of the Financial System. The work used tools such as the Social Balance, a methodology regulated by the Super Intendency of Popular and Solidarity Economy that measures compliance with cooperative principles through qualitative and quantitative indicators. The study explored five critical areas of corporate and social responsibility: environment, human and labor rights, community investment, market, values, and ethics. Each of these areas influences the decision-making of cooperatives. It is concluded that values and ethics, along with market consultations and suggestions, are the most significant factors that indicate the importance of cooperatives aligning their management with principles of sustainability and social responsibility, which allows them not only to improve their relationships with interest groups but also to comply with current legal regulations.Ítem Acceso Abierto Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2024) Rodas Ramón, Vanessa Jamileth; Segovia Orellana, Lesly Dayanna; Astudillo Arias, Pedro Yamil; 0150627842; 0106362148Ítem Acceso Abierto Responsabilidad social corporativa y su impacto en la competitividad de las empresas comerciales de la parroquia de Totoracocha del cantón Cuenca - Azuay(Universidad Católica de Cuenca., 2024) Sarmiento Arpi , Damian Alexander; Cuadrado Sánchez , Gina Patrcia; 0106543937This paper examines the relevance of Corporate Social Responsibility (CSR) in generating competitiveness through the adoption of socially responsible practices. The main issue is commercial companies’ limited understanding and adoption of these practices and the lack of awareness of the long-term benefits that can result from their implementation. This study aims to verify the adoption of socially responsible practices in commercial companies in the Totoracocha sector. The methodology is descriptive and cross-sectional, with a quantitative approach, applying the inductive method, using the survey technique directed to the administrative staff of the commercial companies of the Totoracocha sector and using structural equations to establish indicators that allow evaluating the relationships between the independent and dependent variables. The results demonstrate the impact of socially responsible practices on competitiveness and the low adoption of Corporate Social Responsibility practices in the sector studied since these practices obtain average scores.Ítem Acceso Abierto Análisis de la gestión de calidad y su influencia en el crecimiento empresarial de las microempresas del sector venta de cárnicos en la ciudad de Cuenca(Universidad Católica de Cuenca., 2024) Guamán Gutama , Neyma Priscila; Cantos Ochoa , Marcos Eduardo; 0107082729Quality management is a crucial element for competitiveness and business development in a dynamic business environment. However, previous research indicates that a lack of knowledge in this area limits the growth of small and medium-sized enterprises. In this regard, this article aims to analyze quality management and its influence on the business growth of microenterprises in the meat product sales sector in the city of Cuenca. To this end, it employs a quantitative and descriptive approach to explore the relationship between quality management and business growth through multiple linear correlation analysis. The results underscore that operational controls and performance evaluation, as dimensions of quality management, are determining factors for business growth. Furthermore, continuous improvement and efficient resource management are suggested as key areas for future research and business practices. In conclusion, this study supports the critical relevance of quality management for sustainable economic development in the specific sector, providing a solid foundation for future research and business strategies.Ítem Acceso Abierto Análisis de calidad del servicio al cliente como factor de competitividad en las MIPYMES de Cuenca(Universidad Católica de Cuenca., 2024) Pizarro Jarama, Gina Elizabeth; Andrade Amoroso, Rolando Patricio; 0151073004The quality of customer service is a determining factor for the competitiveness of micro, small, and medium-sized enterprises (MSMEs). In this case, the focus is on the food service industry in Cuenca, as this sector is highly dependent on direct interaction with customers. This allows for a comprehensive and representative evaluation of the impact on business performance. This study centers on analyzing how service quality influences the competitiveness of MSMEs, exploring crucial aspects such as customer service, product quality control practices, and post-sale follow-up. The methodology employed was descriptive and non-experimental, using a mixed quantitative and qualitative approach with a cross-sectional design; a questionnaire composed of 9 items for data collection was implemented. The results revealed the importance of improving staff training, implementing appropriate technologies, and strengthening the organizational culture oriented toward customer satisfaction. These findings provide MSMEs with tools to optimize their internal processes and improve their positioning in the local market. Likewise, the results of the analysis of customer service quality in MSMEs in the industrial food sector in Cuenca are essential because they provide information on areas for improvement and opportunities for growth. This allows companies to identify and address deficiencies and improve operational efficiency, thus strengthening their competitive positioning.Ítem Acceso Abierto Factores de desempeño que inciden en la mejora laboral de los colaboradores en las empresas privadas de la ciudad de Cuenca(Universidad Católica de Cuenca., 2024) Vega Guanolique, Jennifer Daniela; Orellana Bueno, Diego Vinicio; 0107200255This research analyzes performance factors that affect employees' labor improvement in private companies in the city of Cuenca. The data was collected from scientific databases to be analyzed, explained, and described later; therefore, this is a non-experimental, literature, explanatory, and descriptive research. In addition, a questionnaire with a Likert scale was applied to 61 employees of a well-known company in Cuenca; thus, statistical tools such as SPSS Statistics and Excel were used, and a linear regression model and the ANOVA test were presented to find the relationship and to validate the results of the study variables: individual well-being, professional development, motivation, and technological use. The results indicate their importance for employees' optimal participation in the organizations, achieving objectives, and thus, their expected labor improvement.Ítem Acceso Abierto Clima laboral como factor de desempeño en empresas agrícolas del Azuay(Universidad Católica de Cuenca., 2024) Lozano Ramírez, Allison Nicole; Ordóñez Valencia, Hugo Javier; 0750266025In agricultural companies located in the province of Azuay, Ecuador, there is a series of complex labor dynamics that have the potential to impact organizational performance significantly and, consequently, the productivity and sustainability of these companies. The objective is to identify the key elements that shape the working environment in agricultural companies in Azuay, including aspects such as work environment, interpersonal relationships, leadership style, job motivation and satisfaction, conflict management, and the perception of performance. This qualitative methodology uses a descriptive design, convenience sampling, observation, and surveys to collect primary data and explore the participants’ experiences, perceptions, and interpretations. Three agricultural companies were selected for the study because of their relevance in the sector and their importance in the region. The results demonstrate a variety of experiences in the studied companies, highlighting the substantial impact of elements such as the leadership approach, interpersonal interactions, and communication on shaping the working environment. Organizations that adopted participative methodologies, transparent communication, and employee recognition showed more rewarding and cooperative work environments. However, certain challenges were also recognized in particular entities, such as autocratic behaviors and lack of recognition, highlighting the need for specific interventions to improve the work environment and promote employee well-being.Ítem Acceso Abierto Análisis de la satisfacción generada por los incentivos laborales en las cooperativas de ahorro y crédito del cantón Saraguro(Universidad Católica de Cuenca., 2024) Guazha Solano, Gissela Tatiana; Cuadrado Sánchez, Gina Patricia; 01061533299Effective human resource management is essential to the success of any organization. In this way, organizations have opted for the use of incentives as a practice to motivate employees and improve their satisfaction. Consequently, job satisfaction in companies is a crucial factor, and it is necessary to understand how incentives are related to it. In this context, this research’s central problem is understanding the satisfaction generated by work incentives in the seven savings and loan unions located in the canton of Saraguro. The methodology was descriptive, with a non-experimental, quantitative, and cross-sectional design. It included the collection of data through surveys administered to employees of the different savings and loan unions studied, followed by an analysis through the construction of indicators. This resulted in a job satisfaction index of 78%, with medium-high indexes in appreciation for the company and vacations, but low indexes in salary and pension plan or external insurance. It is possible to conclude that it is necessary to strengthen these last factors.Ítem Acceso Abierto Programa de incentivos y su efecto en la gestión empresarial en la hostería dos chorreras, de la provincia del Azuay- Ecuador 2023(Universidad Católica de Cuenca., 2024) Urrea Zhunio, Diego Andrés; Espinoza Pillaga, Héctor Alejandro; 0106387756Globalization is driving changes in labor, trade, and investment relations, among other business dimensions. Business management continually explores new strategies to improve operational efficiency and strengthen companies' market positioning. In this context, this research aims to design an incentive program as a tool for business management to promote compliance, improve labor productivity, and increase job satisfaction at the “Hostería Dos Chorreras” in Cuenca, Ecuador. A mixed research approach was employed, using survey and interview techniques, which three experts in the field validated. A survey was conducted on a sample of 89 employees selected from a total study population of 114 individuals, with a confidence level of 95% and a margin of error of 5%. Consequently, the results revealed a lack of acceptance of the company's current incentive program, job dissatisfaction, and insufficient personal recognition. The existing approach to incentives has been predominantly economic and shows a clear need for innovation. Therefore, a new incentive program is proposed, focusing on non-economic incentives to align employees’ increased productivity and job satisfaction with more significant achievement of objectives and measure individual and collective results leading to business success.Ítem Acceso Abierto “La innovación y su influencia en la ventaja competitiva en el sector minero del cantón Ponce Enríquez.”(Universidad Católica de Cuenca., 2024) Quezada Abad , Juan Carlos; Mendieta Andrade, Patricio Esteban; 0104812193The relationship between innovation and competitive advantage is fundamental in the business context. Thus, this research aims to evaluate the influence of innovation on competitive advantage in the mining sector of the Ponce Enriquez canton in the Azuay province, Ecuador. The methodology was quantitative, descriptive, and correlational. Thirty-six mining companies from the mentioned canton were involved in the research. The application of contingency charts and a multivariable linear regression model was proposed to analyze the results. This analysis shows that innovation has a positive and significant influence on the dependent variable of competitive advantage; moreover, the dimensions of innovation, knowledge management, and technology directly and significantly influence the competitive advantage variable. It is concluded that every effort to innovate constitutes progress toward strengthening competitiveness and serves as a means to achieve greater sustainability in an environment of constant market change.Ítem Acceso Abierto “Factores que determinan la oferta de vehículos automotores para el mercado ecuatoriano”(Universidad Católica de Cuenca., 2024) Cañizares Romero, Nicolas Marcelo; Vásquez Valverde, Jesús Medardo; Astudillo Arias, Pedro Yamil; 0105609259; 0105405591Innovative production approaches and mass customization in the automotive industry encourage companies to stand out and capture customer attention. In this context, this scientific article aims to identify the key factors influencing the supply of motor vehicles in Ecuador. A descriptive and correlational quantitative methodology was used. The sample comprises 69 automobile dealers of the brands with the highest sales in the country, such as Chevrolet, Kia, Toyota, Chery, and Hyundai, from Quito, Guayaquil, and Cuenca. Data collection was conducted using a questionnaire validated by academic experts and evaluated using Cronbach's alpha coefficient, resulting in a reliability level of 0.911. The findings indicate that the factors determining the supply of motor vehicles in Ecuador are linked to environmental policy and innovation, which constitutes empirical evidence that makes it possible to conclude that they have a significant influence.Ítem Acceso Abierto “Comercio electrónico y su incidencia en el área de ventas de las empresas comerciales de Cuenca”(Universidad Católica de Cuenca., 2024) Darwin Geovanny , Bastidas Morocho; Paul Alexander, Fernández Pesantez; Cisneros Quintanilla, Diego Patricio; 0605253434; 0105435622The research focused on the incidence of e-commerce on sales in commercial enterprises in Cuenca. A quantitative methodology with a descriptive, explanatory, non-experimental, and documentary approach was used, employing an inferential design. The sample comprised 68 companies selected through simple random sampling, and data collection was conducted through documentary analysis on each selected entity's official and private websites. The results obtained through multiple linear regression analysis indicate that the dimensions of e-commerce that impact sales in commercial enterprises are the website and social media. This empirical evidence concludes that they influence significantly; however, including purchase options does not reflect an impact in the simulated model.Ítem Acceso Abierto “Clima organizacional y su impacto en el desempeño laboral de los colaboradores de las empresas comerciales del cantón Cuenca.”(Universidad Católica de Cuenca., 2024) Pacheco Gutama, Jorge Rafael; Landy Cabrera, Verónica Eulalia; Cantos Ochoa, Marcos Eduardo; 0106074347; 0105135396; Marcos EduardoThe importance of organizational climate encompasses companies of various kinds, as it affects crucial aspects such as communication, decision-making, problem-solving, and motivation, which significantly influences employee motivation and productivity. In this context, this article aims to determine the impact of organizational climate on the work performance of employees in commercial enterprises in the canton of Cuenca. The methodology used is quantitative, with a descriptive and correlational approach. The study sample comprises 90 workers from commercial enterprises in the canton of Cuenca, Ecuador, engaged in economic activities, including wholesale and retail sales of a variety of products and services, specifically excluding motor vehicles and motorcycles, under categories CIIU G-45, G-46, and G-47. Results indicate that organizational climate elements influencing work performance are communication and leadership. This empirical evidence concludes that organizational climate significantly impacts work performance, and it is necessary to promote the essential conditions for it to be positive and enhance employee productivity.Ítem Acceso Abierto “Inteligencia artificial y su impacto en la gestión administrativa de la Compañía de Transportes Terrestres de el Oro”(Universidad Católica de Cuenca., 2024) Ordóñez Oña , Daniela Elizabeth; Calle Masache , Oscar Rene; 0706495629This work is about a revolutionary technological tool of recent years: Artificial Intelligence. This method has increased extensively in the market and society, displacing human tasks and fostering the emergence of new innovative technologies capable of performing tasks traditionally done by people. It also aims to facilitate actions for users while, in many cases, reducing costs for companies. Similarly, the research focuses on AI’s impact on the administrative management of a company, in this case, an interprovincial transportation company in the El Oro Province. Having systems like chatbots that reduce inconveniences and save time for users and administrative staff is essential. It can become a differentiating factor that only a few transportation companies possess.
