Trabajos de Titulación - Administración de Empresas
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Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Coronel Orellana, Diego Esteban; Tapia Morquecho, Kevin Andrés; Jaramillo Calle, Carmen Yolanda; 0150787190; 0202631834Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Bravo Encalada, Lissbeth Irene; Jaramillo Calle, Carmen Yolanda; 0106095979Item type: Ítem , Access status: Acceso Abierto , “Influencia de las competencias digitales en los criterios de selección del personal en las MiPymes del sector comercial del cantón Cuenca”(Universidad Católica de Cuenca., 2025) Morocho Morocho, Ricardo Stalin; Valdez Calle, Enma Patricia; Cantos Ochoa , Marcos Eduardo; 0106529902; 0302914577In today's digital age, companies are constantly competing with one another, so they implement various strategies to gain a competitive advantage. For micro, small, and medium-sized enterprises (MSMEs), incorporating technological skills and competencies is essential to achieving this goal. Therefore, to evaluate these capabilities, it is necessary to include them in the staff selection process, considering dimensions such as data and information literacy, communication and collaboration, digital content creation, security, and problem solving, which will allow their influence to be determined according to the specific needs and context. This study aims to determine the impact of digital competencies on staff selection criteria in MSMEs within Cuenca’s commercial sector. The methodology used in this study is based on a quantitative, descriptive, and correlational analysis, applying a structured questionnaire survey to 120 commercial MSMEs in Cuenca. The results revealed that problem-solving skills are highly significant in the MSME staff selection criteria, whereas aspects related to communication and collaboration, digital literacy, digital security, and digital content creation are not significant, despite being theoretically justified. It was concluded that MSMEs in Cuenca’s commercial sector require personnel capable of solving problems effectively, as they are in the early stage of digital maturity, thereby prioritizing basic functional skills.Item type: Ítem , Access status: Acceso Abierto , “Análisis del nivel de siniestralidad laboral en las industrias manufactureras de la ciudad de Cuenca, periodo 2022-2024 : Tendencias, causas y estrategias para la prevención”(Universidad Católica de Cuenca., 2025) Cedillo Tacuri, Nayeli Fernanda; Méndez Jiménez, Angie Tahis; Espinoza Pillaga, Héctor Alejandro; 0150388510; 0704807494This research addresses occupational accident rates in the manufacturing industries of the city of Cuenca during the period 2022-2024. This sector is a strategic pillar of the local economy; however, it has high levels of risk exposure due to the nature of its production processes. The main objective of the study is to determine the existing accident rate, identify the causes and factors that influence it, and propose strategies aimed at improving occupational safety. The methodology used is quantitative, based on the application of 50 surveys, with a convenience sample, given the difficulties in accessing information for a random sample. The analysis was based on statistical and comparative procedures using primary and secondary data in order to obtain objective and verifiable results. The expected findings include identifying the labor subsectors and profiles with the highest accident incidence. Control variables, including age and work experience, were also considered. In addition, a seasonal trend in the incidence of accidents is anticipated, with peaks between July and September, whose variation depends on the type of company and its operational workload. Finally, it is expected to verify the direct relationship between occupational accidents and work-related illnesses with accident rates.Item type: Ítem , Access status: Acceso Abierto , “Factores que influyen en la decisión de compra de insumos de seguridad industrial: Un estudio de caso en la empresa OVI Ochoa Ventas e Importaciones.”(Universidad Católica de Cuenca., 2025) Ochoa Cajas, Sebastián Alexis; Mendieta Andrade, Patricio Esteban; 0106774334The decision to purchase industrial safety supplies is influenced by multiple factors that consumers consider important, such as price, perceived quality, and brand perception. Understanding these factors allows companies to design more effective marketing strategies. This study analyzes the factors that influence the purchasing decisions of OVI – ‘Ochoa Ventas e Importaciones’ customers by evaluating the impact of price, perceived quality, and brand perception. A quantitative approach was applied using a structured questionnaire to 87 customers of the company, whose data were analyzed using multiple linear regression to determine the extent of influence of each independent variable on the purchasing decision. The findings showed that brand perception is the variable that has the greatest influence on the purchasing decision, being the only one that is statistically significant (p= 0.044). However, product price, perceived quality, and brand reputation are also valued by customers, generating confidence and support. This shows that 54% of respondents prioritize cost-benefit, and 48.3% consider product perceived quality to be essential. Perceived quality is a key factor in purchasing decisions. Thus, OVI must strengthen its marketing strategy, maintain competitive prices, and reinforce perceived quality and image of its products.Item type: Ítem , Access status: Acceso Abierto , “Modelo de negocio para un bar-restaurante con enfoque cultural en el Valle de Yunguilla”(Universidad Católica de Cuenca., 2025) Fernández Pillco, Lisseth Cristina; Coronel Balderramo, Christian Rolando; 0107273906This research project is part of a business model for implementing a bar-restaurant with a cultural focus in the Yunguilla Valley, Santa Isabel, Ecuador. The research problem arises from the lack of innovation and cultural representation in the area, resulting in monotonous everyday experiences. This is why the main objective is to determine the current and potential demand for acceptance of the proposed business model, which combines the cultural environment with the reinvention of the traditional drink “Mapanagua,” by incorporating the flavours of various traditional plants from the Yunguilla region. To this end, descriptive-exploratory research was conducted using a mixed-methods approach, applying data collection techniques such as surveys, with a sample of 384 people aged 20-39 years. The research results revealed a high demand, and according to economic and financial studies, the data indicate that the project is profitable and feasible. Therefore, it is concluded that the project and business idea are considered profitable and viable in the short and long term.Item type: Ítem , Access status: Acceso Abierto , “Elementos que inciden en la satisfacción del cliente dentro de las Mipymes dedicadas a la venta de comidas típicas en la ciudad de Cuenca, Ecuador.”(Universidad Católica de Cuenca., 2025) Picón Espinoza, Bryam Steven; Moreno Sempertegui, Henry Esteban; Astudillo Arias, Pedro Yamil; 0105992937; 0105864250This research examines how factors such as price, location, product quality, waiting time, and customer service affect consumer satisfaction in micro, small, and medium-sized enterprises (MSMEs) offering traditional meals in Cuenca, Ecuador. A non-experimental descriptive study was conducted, collecting quantitative data through surveys administered to 115 owners and managers of various gastronomic establishments in the city, selected from a population of 2,982 MSMEs registered with the Internal Revenue Service (SRI, by its Spanish acronym) in 2024. The results, obtained through multiple linear regression, indicate that the analyzed factors explain 77.8% of the variability in customer satisfaction (adjusted R² = 0.778, Table 1). Product quality is the most influential factor (β = 0.313, p = 0.002), followed by customer service (β = 0.293, p = 0.001) and waiting time (β = 0.268, p = 0.002), according to the coefficients in Table 3. Location (β = 0.176, p = 0.073) and price (β = -1.01, p = 0.248) are not statistically significant (p > 0.05), suggesting a limited impact on customer satisfaction. These findings, supported by the model’s overall significance (F= 80.762, p < 0.001, Table 2), highlight the importance of prioritizing product quality and customer service to enhance the customer experience in MSMEs in Cuenca.Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Escandón Castillo, Damari Elizabeth; Ontaneda Jiménez, Diego Danny; 0150085223Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto(Universidad Católica de Cuenca., 2025) Reinoso Pesantez, Luis Felipe; Criollo Saquicaray , Christian Paúl; Mendieta Andrade, Patricio Esteban; 0107546434; 0105783849Item type: Ítem , Access status: Acceso Abierto , “Impacto del clima organizacional en la productividad de las Empresas Públicas. Un estudio de caso en Asfaltar EP”(Universidad Católica de Cuenca., 2025) Cumbe Palacios, Roberto Fabrizio; Ordóñez Zavala, Emilia Estefanía; Muñoz Castro , Priscila Elizabeth; 0151191160; 0105881288This study examines the impact of organizational climate on productivity within public institutions. Using a quantitative approach, the public company ASFALTAR EP was analyzed through structural equation modeling (SEM) with SmartPLS software. Data was collected from 67 participants through a semi-structured questionnaire. The results indicate that the climate and productivity of the organization are strongly and significantly correlated. Productivity was mainly affected by the climate in the workplace, which accounted for 87% of the effect. The most influential aspects of the organizational climate included mutual respect among colleagues (0.765), clarity in task assignments (0.729), and peer support (0.707). As for productivity, the highest contributing factors were performance outcomes (0.979) and personal motivation (0.948). In conclusion, the research confirms the hypothesis that a positive organizational climate is a prerequisite for the institution's efficiency and performance. It is recommended that the main public Ecuadorian organizations should enhance their internal communication, explicit recognition, and empathetic leadership to increase productivity, thereby contributing to sustainable growth. The understanding of socio-hygienic behavior in the Ecuadorian public sector could be enhanced if future research includes variables such as corporate culture, job satisfaction, and leadership styles.Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto(Universidad Católica de Cuenca., 2025) Patiño Suquinagua, Mateo Xavier; Espinoza Pillaga , Héctor Alejandro; 0106677156Item type: Ítem , Access status: Acceso Abierto , “El clima laboral como factor determinante para una eficiente gestión administrativa en el sector del calzado. Caso empresa AGUIMASHOES”(Universidad Católica de Cuenca., 2025) Calderón Muñoz , Sebastián Federico; Priscila Elizabeth , Muñoz Castro; 0103948030This study used a quantitative-descriptive analysis to examine the work environment as a determining factor for efficient administrative management at Aguima Shoes, a footwear company in Cuenca, Ecuador. To this end, a semi-structured survey was administered to thirty-two workers using the SmartPLS tool. The instrument was applied to the entire study population and in a single session; therefore, there was no intentionality in the sampling. In addition, this analysis included a state-of-the-art review to operationalize terms, standardize concepts and approaches, and compare case studies across the Ecuadorian, Latin American, and global contexts. All reference material (books, articles, and technical reports) were drawn from specialized sources. The research results determined that the internal climate of an organization is a key factor in staff motivation and, therefore, a determining factor in business achievements.Item type: Ítem , Access status: Acceso Abierto , “Adopción de tecnologías digitales y su repercusión en el crecimiento operacional de las empresas turísticas del Cantón Cuenca-Azuay.”(Universidad Católica de Cuenca., 2025) Nuñez del Arco Minchala , Mateo Andrés; Espinoza Pillaga , Héctor Alejandro; 0105263784Following the COVID-19 health crisis, the implementation of digital technology in the tourism sector has emerged as a fundamental pillar for promoting destinations, increasing presence, and consolidating tourism strategies. However, a slight digital gap is reflected in companies in the city of Cuenca, Ecuador, belonging to this sector, along with a lack of digital platforms for tourist attractions and insufficient analysis for decision-making. The purpose of this research study is to determine the impact of the adoption of digital technologies on the operational growth of tourism companies in Cuenca through the use of a mixed-mehtod, descriptive research approach. The study involves 24 companies registered with the Superintendence of Companies, Securities, and Insurance, under the economic activity of "Accommodation services provided by hotels, suite hotels, aparthotels, tourist complexes, inns". Through the use of a multiple linear regression technique, it is determined that the magnitudes of the independent variables (Digital Technologies, Customer Experience, Digital Services, and Internal Management and Operations) positively influence the Operational Growth of the aforementioned organizations. It is concluded that it is important to adopt digital technology from an integral approach with established procedures, qualified personnel, and an effective operational structure.Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Saldaña Flores, Ariel Aristóbulo; Espinoza Pillaga, Héctor Alejandro; 0106720121Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Cabrera León, Evander Adrián; Calle Fajardo, Steven Paul; Coronel Balderramo, Christian Rolando; 0150460921; 0105971816Item type: Ítem , Access status: Acceso Abierto , “Estudio de los procesos y tendencia de importación y comercialización del sector ferretero en la ciudad de Cuenca - Ecuador. Año 2020-2023.”(Universidad Católica de Cuenca., 2025) Lavanda Medina , Ivo Xavier; Astudillo Arias , Pedro Yamil; 1104664485This paper analyzes the hardware industry in Cuenca, Ecuador, which has experienced a remarkable growth between 2020 and 2024 due to the expansion of the construction sector, the modernization of agriculture, and globalization. This research analyzes the impact of imports and commercialization in three key segments: General Hardware, Agriculture, and Heavy Machinery, identifying trends, challenges, and opportunities. The study follows a descriptive and quantitative approach, using data on sales, prices, and products of the company Lartizco. Statistical tools such as simple linear regression and market projections were applied to evaluate the relationship between prices and sales, as well as competitiveness in the sector. The results show that imports have allowed access to more innovative and competitive products, while national brands have strengthened their presence through differentiation strategies in service and financing. Brands such as Herragro, Gavilán, and Strong have consolidated their positioning through quality and price strategies. Regression analysis showed a positive relationship between price and sales growth, with an R² coefficient of determination above 65% in certain categories, indicating that customers value competitive prices. Furthermore, extended warranties, accessible financing, and technical advice have been decisive factors in the commercialization, especially for heavy machinery and specialized tools. It is concluded that modernization, digitalization, and diversification will be essential to strengthening the sector’s competitiveness in a globalized market.Item type: Ítem , Access status: Acceso Abierto , “Evaluación de la Percepción de la Calidad del Servicio y su Impacto en la Satisfacción del Cliente: Un Estudio de Caso en el Bar Restaurante 'Como en Casa Street Food' en el Cantón Paute”(Universidad Católica de Cuenca., 2025) Condo Once, Diana Lizbeth; Espinoza Pillaga , Héctor Alejandro; 0105891196This study evaluated the perception of service quality and its impact on customer satisfaction at the "Como en Casa Street Food" bar restaurant in Paute. Key service quality dimensions, such as security, reliability, empathy, responsiveness, and tangibles, were analyzed using a quantitative survey approach. The results revealed that security is the most influential variable in customer satisfaction, with a significant impact (p < 0.0001) and an explanatory power of 30%. Overall satisfaction also showed a significant effect (p = 0.0021), indicating that improvements in dimensions such as reliability and empathy are crucial for the overall perception of the service. Differences in satisfaction were identified according to age groups, highlighting that older adults value safety more, while young adults have inverse perceptions. Despite the availability of delivery services, most customers prefer to enjoy the experience on-site. It is recommended that management implement safety audits, standardized protocols, and soft skills training to improve service quality and foster customer loyalty. This study provides a solid basis for understanding the relationship between service quality and customer satisfaction in the restaurant sector.Item type: Ítem , Access status: Acceso Abierto , “Incidencias socioeconómicas del proyecto comunitario Chaullayacu de Guachapala-Azuay, año 2023.”(Universidad Católica de Cuenca., 2025) Sánchez Sánchez , Claudia Cecilia; López Castillo, John Edwin; 0107048951The research aimed to identify the socioeconomic impact of the “Chaullayacu” Community Project in Guachapala, Azuay, 2023, with a focus on its influence on the quality of life of the beneficiary population. A mixed-methodological approach with a non-experimental cross-sectional design was employed, utilizing a questionnaire administered to a purposively selected sample of 23 individuals. Descriptive statistics were used for data analysis with the SPSS software, and the reliability of the instrument was assessed using Cronbach's alpha coefficient, which obtained a score of 0.887, indicating excellent reliability. The findings showed that the project had a greater impact on the social sphere than on the economic one, highlighting improvements in social cohesion, community participation, and the emotional wellness of families. Likewise, activities such as training and the construction of the iconic "World's Longest Plow" generated a commitment from community leaders to address migration issues and promote sustainable development. Finally, it was concluded that the project has strengthened the social fabric and improved the quality of life of the beneficiaries; however, it is necessary to continue promoting initiatives that positively impact the economic benefits. Furthermore, it is recommended that training and promoting collaborative work between the community and institutions continue to ensure the long-term success of the implemented initiatives and minimize family migration.Item type: Ítem , Access status: Acceso Abierto , “Influencia de la cultura cooperativa en el compromiso, desempeño y satisfacción laboral en cooperativas de ahorro y crédito en Cuenca-Ecuador, periodo 2021-2023.”(Universidad Católica de Cuenca., 2025) Solá Crespo , Diego Santiago; Cantos Ochoa , Marcos Eduardo; 0104512496The sharing economy, which in theory should promote collaboration and teamwork, has currently given rise to economic models prioritizing maximizing production and efficiency over employee well-being. In this sense, this study aims to establish the impact of cooperative culture on the commitment, performance, and job satisfaction of employees at Savings and Credit Cooperatives in Cuenca, Ecuador, from 2021 to 2023. For this analysis, a quantitative methodology was applied to determine the dimensions of cooperative culture: solidarity, democracy, autonomy and self-management, training and education, and social commitment. It also explains how these factors impact the work performed within these organizations. The findings revealed that autonomy and self-management, as well as training and education, are closely linked to employee commitment, performance, and satisfaction. This reinforces the idea that a cooperative culture is an alternative for improving motivation, productivity, and workplace satisfaction. In designing management strategies, the results of this study provide a more practical framework for creating an optimized work environment and improving the operational performance of credit unions in the local context.Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Galarza Villavicencio , Juan David; Mendieta Andrade, Patricio Esteban; 0106012115
