Trabajos de Titulación - Administración de Empresas
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Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2026) Fernández Quito, Fátima XimenaItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2026) Encalada Fernández, Katherine FernandaItem type: Ítem , Access status: Acceso Abierto , “Influencia de la capacitación en la motivación y satisfacción laboral del personal en las Cooperativas de ahorro y crédito de Cuenca”(Universidad Católica de Cuenca., 2026) Arana Macías, José AníbalEmployee training has established itself as a key instrument for human resources management in organizations, particularly in the financial sector, where individual performance directly influences service excellence. Thus, this study focuses on analyzing the impact of training on employee motivation and job satisfaction in savings and credit cooperatives in Cuenca. The research was conducted using a quantitative approach, following a non-experimental, cross-sectional correlational design. For data collection, a structured survey with Likert-scale options was administered to 171 employees. The survey had been previously validated through expert review and was found to have high levels of reliability, as measured by Cronbach’s alpha. Inferential statistics, Pearson’s correlation coefficient, and linear regression were used for the numerical analysis in SPSS. The results showed positive perceptions regarding training, motivation, and job satisfaction. Similarly, training explains a greater proportion of the variance in employee motivation and job satisfaction; a positive and significant association is identified among these three variables. In this regard, it is determined that training is not merely an educational process; it is also an important factor influencing workplace well-being and organizational commitment, highlighting its significance for improving performance in savings and credit cooperatives.Item type: Ítem , Access status: Acceso Abierto , “Factores determinantes del clima laboral en la empresa Retail. Cuenca-Ecuador.”(Universidad Católica de Cuenca., 2026) Saquipay Chapa, Christian MarceloOrganizational climate in retail sector companies is shaped by various factors that intervene both directly and indirectly. One of the key factors influencing job performance and productivity is employee motivation and merit-based recognition, given the high staff turnover and the lack of continuous training due to the demanding operational conditions of the retail sector. Therefore, the purpose of this study was to analyze the determining factors in the organizational climate in a retail company in Cuenca, Ecuador. The methodology employed a quantitative approach, with a descriptive scope, cross-sectional design, and non-experimental framework. A purposive sample of 30 participants from the E-commerce department was used, along with a 50-item data collection questionnaire addressing seven dimensions: Professional Development and Growth, Recognition, Organizational Commitment, Teamwork and Collaboration, Leadership and Supervision, Organizational Communication, and Working Conditions and Occupational Well-being.The results indicate that the organizational climate shows a predominance of female employees (70%) and a young workforce, 66.7% of whom are between the ages of 28 and 30. Organizational commitment with 𝑥̄ = 4.08, teamwork with 𝑥̄ = 4.01, and organizational communication with 𝑥̄ = 3.61 stand out, while professional development with 𝑥̄ = 3.43 and workplace well-being with 𝑥̄ = 3.48 show gaps in their results. It is thus concluded that the organizational climate is moderately favorable, with high levels of commitment and teamwork; however, there are gaps in professional development, well-being, leadership, and communication that require strengthening to ensure organizational sustainability.Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2026) Lombeyda Fajardo, Bryam EdmundoItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto(Universidad Católica de Cuenca., 2026) Tuapante Quituizaca, Erika CarolinaItem type: Ítem , Access status: Acceso Abierto , “Estrategias tecnológicas en la PYMES “BM Tires" con el proceso de reclutamiento de personal en la ciudad de Cuenca”(Universidad Católica de Cuenca., 2026) Morocho Lucero , Byron SantiagoThis study aimed to propose the implementation of technological strategies in the human talent management at the company “BM TIRES,” located in the city of Cuenca, Ecuador, to improve and optimize the organization’s recruitment, selection, and training processes. The study was conducted using a non-experimental design and employed a mixed-methods approach, combining quantitative and qualitative methods to provide a more comprehensive understanding of the research problem. For data collection, surveys were conducted among both employees and company executives, supplemented by a review of institutional documents related to human talent management, which enabled an analysis of the current state of internal processes. The results revealed that most employees have a positive attitude toward incorporating technological tools into human talent management. More than fifty percent of respondents indicated that the implementation of digital tools would simplify and improve recruitment processes and performance evaluations. In conclusion, the study demonstrates that integrating technological strategies into human talent management would improve organizational efficiency, optimize hiring processes, and strengthen the company’s competitiveness in response to the demands of an increasingly dynamic and digital business environment.Item type: Ítem , Access status: Acceso Abierto , “Modelo de comercialización para Microemprendimientos en la organización "Caminos nuevos" en Cuenca, Ecuador.”(Universidad Católica de Cuenca., 2026) Pesántez Villavicencio, Christopher JosuéThis paper analyzes the relationship between the Organizational Culture of Senior Management Teams (COEAD, by its Spanish acronym) and Management Control Systems (MCS) in SMEs, using the Partial Least Squares (PLS) method. A survey was administered to measure key attributes, aspects, and indicators of COEAD and MCS. The data collected were analyzed with SmartPLS 4, which was used to develop, analyze, and validate a structural equation model and an equation showing a direct and strong relationship between COEAD and MCS. Employees’ identification with SMEs plays a key role in shaping the COEAD. Productivity, commercial, external, financial, and accounting indicators, as well as the implementation of quality and budgetary control, cost accounting, internal auditing, strategic planning, and human relations, largely reflect what occurs within the MCS of SMEs. In short, an MCS, together with the active participation of senior management teams (SMTs), is fundamental to the organizational and economic success of SMEs.Item type: Ítem , Access status: Acceso Abierto , “Las redes sociales su influencia en el reclutamiento del talento en las PYMES del sector comercial en Cuenca Ecuador”(Universidad Católica de Cuenca., 2026) Malla Quezada, Kelvin Enmanuel; Rodríguez Pinos, Pablo MarceloThe study aimed to analyze the impact of strategic use of LinkedIn, Facebook, and Instagram on the effectiveness of talent recruitment in SMEs in the commercial sector in Cuenca, Ecuador. A quantitative approach was adopted, with a non-experimental, cross-sectional, and correlational design, using a structured 15-item Likert-type survey administered to a sample of 71 SMEs registered in the National Institute of Statistics and Census (INEC, by its Spanish acronym), 2023. The instrument presented adequate levels of reliability (α = 0.85–0.91) and was administered via Google Forms during the first quarter of 2024. Statistical analysis included Pearson's correlation and linear regression to strengthen the robustness of the results. The findings showed a strong positive correlation between social media use and recruitment effectiveness (r = 0.78; p < 0.001; 95% CI [0.65, 0.87]), explaining 60.8% of the variance (R² = 0.608). Active interaction with applicants emerged as the most significant predictor (r = 0.70; β = 0.35; p < 0.01). Likewise, SMEs that use multiple platforms reduce recruitment time. In conclusion, social networks are consolidating their position as strategic tools for optimizing recruitment, despite limitations such as non-probabilistic sampling and a ±11.6% margin of error.Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Coronel Orellana, Diego Esteban; Tapia Morquecho, Kevin AndrésItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Bravo Encalada, Lissbeth IreneItem type: Ítem , Access status: Acceso Abierto , “Influencia de las competencias digitales en los criterios de selección del personal en las MiPymes del sector comercial del cantón Cuenca”(Universidad Católica de Cuenca., 2025) Morocho Morocho, Ricardo Stalin; Valdez Calle, Enma PatriciaIn today's digital age, companies are constantly competing with one another, so they implement various strategies to gain a competitive advantage. For micro, small, and medium-sized enterprises (MSMEs), incorporating technological skills and competencies is essential to achieving this goal. Therefore, to evaluate these capabilities, it is necessary to include them in the staff selection process, considering dimensions such as data and information literacy, communication and collaboration, digital content creation, security, and problem solving, which will allow their influence to be determined according to the specific needs and context. This study aims to determine the impact of digital competencies on staff selection criteria in MSMEs within Cuenca’s commercial sector. The methodology used in this study is based on a quantitative, descriptive, and correlational analysis, applying a structured questionnaire survey to 120 commercial MSMEs in Cuenca. The results revealed that problem-solving skills are highly significant in the MSME staff selection criteria, whereas aspects related to communication and collaboration, digital literacy, digital security, and digital content creation are not significant, despite being theoretically justified. It was concluded that MSMEs in Cuenca’s commercial sector require personnel capable of solving problems effectively, as they are in the early stage of digital maturity, thereby prioritizing basic functional skills.Item type: Ítem , Access status: Acceso Abierto , “Análisis del nivel de siniestralidad laboral en las industrias manufactureras de la ciudad de Cuenca, periodo 2022-2024 : Tendencias, causas y estrategias para la prevención”(Universidad Católica de Cuenca., 2025) Cedillo Tacuri, Nayeli Fernanda; Méndez Jiménez, Angie TahisThis research addresses occupational accident rates in the manufacturing industries of the city of Cuenca during the period 2022-2024. This sector is a strategic pillar of the local economy; however, it has high levels of risk exposure due to the nature of its production processes. The main objective of the study is to determine the existing accident rate, identify the causes and factors that influence it, and propose strategies aimed at improving occupational safety. The methodology used is quantitative, based on the application of 50 surveys, with a convenience sample, given the difficulties in accessing information for a random sample. The analysis was based on statistical and comparative procedures using primary and secondary data in order to obtain objective and verifiable results. The expected findings include identifying the labor subsectors and profiles with the highest accident incidence. Control variables, including age and work experience, were also considered. In addition, a seasonal trend in the incidence of accidents is anticipated, with peaks between July and September, whose variation depends on the type of company and its operational workload. Finally, it is expected to verify the direct relationship between occupational accidents and work-related illnesses with accident rates.Item type: Ítem , Access status: Acceso Abierto , “Factores que influyen en la decisión de compra de insumos de seguridad industrial: Un estudio de caso en la empresa OVI Ochoa Ventas e Importaciones.”(Universidad Católica de Cuenca., 2025) Ochoa Cajas, Sebastián AlexisThe decision to purchase industrial safety supplies is influenced by multiple factors that consumers consider important, such as price, perceived quality, and brand perception. Understanding these factors allows companies to design more effective marketing strategies. This study analyzes the factors that influence the purchasing decisions of OVI – ‘Ochoa Ventas e Importaciones’ customers by evaluating the impact of price, perceived quality, and brand perception. A quantitative approach was applied using a structured questionnaire to 87 customers of the company, whose data were analyzed using multiple linear regression to determine the extent of influence of each independent variable on the purchasing decision. The findings showed that brand perception is the variable that has the greatest influence on the purchasing decision, being the only one that is statistically significant (p= 0.044). However, product price, perceived quality, and brand reputation are also valued by customers, generating confidence and support. This shows that 54% of respondents prioritize cost-benefit, and 48.3% consider product perceived quality to be essential. Perceived quality is a key factor in purchasing decisions. Thus, OVI must strengthen its marketing strategy, maintain competitive prices, and reinforce perceived quality and image of its products.Item type: Ítem , Access status: Acceso Abierto , “Modelo de negocio para un bar-restaurante con enfoque cultural en el Valle de Yunguilla”(Universidad Católica de Cuenca., 2025) Fernández Pillco, Lisseth CristinaThis research project is part of a business model for implementing a bar-restaurant with a cultural focus in the Yunguilla Valley, Santa Isabel, Ecuador. The research problem arises from the lack of innovation and cultural representation in the area, resulting in monotonous everyday experiences. This is why the main objective is to determine the current and potential demand for acceptance of the proposed business model, which combines the cultural environment with the reinvention of the traditional drink “Mapanagua,” by incorporating the flavours of various traditional plants from the Yunguilla region. To this end, descriptive-exploratory research was conducted using a mixed-methods approach, applying data collection techniques such as surveys, with a sample of 384 people aged 20-39 years. The research results revealed a high demand, and according to economic and financial studies, the data indicate that the project is profitable and feasible. Therefore, it is concluded that the project and business idea are considered profitable and viable in the short and long term.Item type: Ítem , Access status: Acceso Abierto , “Elementos que inciden en la satisfacción del cliente dentro de las Mipymes dedicadas a la venta de comidas típicas en la ciudad de Cuenca, Ecuador.”(Universidad Católica de Cuenca., 2025) Picón Espinoza, Bryam Steven; Moreno Sempertegui, Henry EstebanThis research examines how factors such as price, location, product quality, waiting time, and customer service affect consumer satisfaction in micro, small, and medium-sized enterprises (MSMEs) offering traditional meals in Cuenca, Ecuador. A non-experimental descriptive study was conducted, collecting quantitative data through surveys administered to 115 owners and managers of various gastronomic establishments in the city, selected from a population of 2,982 MSMEs registered with the Internal Revenue Service (SRI, by its Spanish acronym) in 2024. The results, obtained through multiple linear regression, indicate that the analyzed factors explain 77.8% of the variability in customer satisfaction (adjusted R² = 0.778, Table 1). Product quality is the most influential factor (β = 0.313, p = 0.002), followed by customer service (β = 0.293, p = 0.001) and waiting time (β = 0.268, p = 0.002), according to the coefficients in Table 3. Location (β = 0.176, p = 0.073) and price (β = -1.01, p = 0.248) are not statistically significant (p > 0.05), suggesting a limited impact on customer satisfaction. These findings, supported by the model’s overall significance (F= 80.762, p < 0.001, Table 2), highlight the importance of prioritizing product quality and customer service to enhance the customer experience in MSMEs in Cuenca.Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Escandón Castillo, Damari ElizabethItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto(Universidad Católica de Cuenca., 2025) Reinoso Pesantez, Luis Felipe; Criollo Saquicaray , Christian PaúlItem type: Ítem , Access status: Acceso Abierto , “Impacto del clima organizacional en la productividad de las Empresas Públicas. Un estudio de caso en Asfaltar EP”(Universidad Católica de Cuenca., 2025) Cumbe Palacios, Roberto Fabrizio; Ordóñez Zavala, Emilia EstefaníaThis study examines the impact of organizational climate on productivity within public institutions. Using a quantitative approach, the public company ASFALTAR EP was analyzed through structural equation modeling (SEM) with SmartPLS software. Data was collected from 67 participants through a semi-structured questionnaire. The results indicate that the climate and productivity of the organization are strongly and significantly correlated. Productivity was mainly affected by the climate in the workplace, which accounted for 87% of the effect. The most influential aspects of the organizational climate included mutual respect among colleagues (0.765), clarity in task assignments (0.729), and peer support (0.707). As for productivity, the highest contributing factors were performance outcomes (0.979) and personal motivation (0.948). In conclusion, the research confirms the hypothesis that a positive organizational climate is a prerequisite for the institution's efficiency and performance. It is recommended that the main public Ecuadorian organizations should enhance their internal communication, explicit recognition, and empathetic leadership to increase productivity, thereby contributing to sustainable growth. The understanding of socio-hygienic behavior in the Ecuadorian public sector could be enhanced if future research includes variables such as corporate culture, job satisfaction, and leadership styles.Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto(Universidad Católica de Cuenca., 2025) Patiño Suquinagua, Mateo Xavier
