Estudio de Factibilidad para implementar una Microempresa de Producción y Comercialización de Productos de Madera realizadas por los PPL del Centro de Rehabilitación Turi, Cuenca - Ecuador

Abstract

Nowadays, evaluating an investment project is of great importance since this procedure allows quantitatively and qualitatively the advantages and disadvantages of allocating certain resources to a specific business idea. In this context, the general objective of this research is to determine the feasibility of implementing a microenterprise for the production and commercialization of wood products made by the persons deprived of liberty (PPLS by its Spanish acronym) at the Social Rehabilitation Center of Turi, Cuenca-Ecuador, through a quantitative research approach and the use of the inductive-deductive method. Following the results of the indicators, it is concluded that the investment project is feasible because it has a favorable Internal Rate of Return (IRR) of 16.44%, higher than the AARR, which is 8%, a positive NPV of $11327.26, and a Cost/Benefit Ratio of $1.20, which is superior to one. However, it will be necessary to diversify the line of marketing products to improve the return on investment. It is concluded that the present feasibility study is viable to be implemented since there is a potential market that accepts the project. Thanks to the implementation of marketing strategies and the diversification of the products, higher levels of profitability could be achieved.