Trabajos de Titulación - Extensión Cañar - Administración de Empresas
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- ÍtemSolo MetadatosActividad emprendedora de la mujer: un estudio en la ciudad de Cañar(Universidad Católica de Cuenca., 2022-03-12) Buñay Solano, Elizabeth Consuelo; Ordoñez Gavilanez, Magdalena Emilia; 030242398-3Female entrepreneurship stands out as an effective means for empowerment development both personal and professional, breaking some of society´s stereotypes and creating a scenario of greater opportunities for women. Taking this perspective, the objective of the study is to analyze the women´s entrepreneurial activity in Canar-Ecuador. This research was carried out under a mixed approach with a descriptive scope and field design; 14 women´s associative community enterprises were taken as the population of the study, a census with the survey technique was applied using a structured questionnaire. The data were analyzed by applying descriptive statistics and the findings show a positive vision of the entrepreneurial activity from the social conceptions of their immediate context, it was said that women have had to face the challenges in a changing environment with resilience under a socioeconomic dynamic that was influenced by the pandemic. Keywords: women, activity, entrepreneurship, canar
- ÍtemAcceso AbiertoAnálisis de los costos de producción en prendas de vestir:(Universidad Católica de Cuenca., 2023) Narváez Martínez, Mishel Paulina; Castillo Castillo, Deisy Carolina; 0350152013Production cost systems are procedures that allow companies to know the investment made when obtaining a final product, contributing significantly to the control of operations and strategic decision-making. This study includes determining the Mushuk Pakari Association’s clothing production cost using a qualitative-quantitative approach with descriptive and observational scope. The data collection technique was the interview, which was applied to five members of the Association, two from the production area and three from the board of directors. The results determined that the microenterprise lacks an efficient accounting system to accurately determine the components of cost and pricing; in addition, labor and indirect costs are not considered in determining production costs, making it impossible to obtain the real investment made, and pricing is approximate, causing constant losses. Consequently, the Association does not have a costing system that allows it to establish the value of the items correctly; therefore, considering that the products manufactured are homogeneous and of continuous production, implementing a process cost system is proposed. The cost by processes will facilitate planning and enable the calculation of the value of inventories and the costs of each product, considering that it is the one that is most related to the manufacturing process carried out in the Association. Keywords: costs, human resources, market, materials, organization
- ÍtemAcceso AbiertoAnálisis de los factores que influyen en la calidad de vida laboral de los empleados del Gadic Cañar.(Universidad Católica de Cuenca., 2023) Pichizaca Chicaiza , Ines; Orbe Guaraca , Mariory Prisila; 0350117743Quality of work life is essential for the well-being and satisfaction of employees within organizations. This research aims to analyze the factors influencing the quality of work life of GADIC employees in Cañar using descriptive research through data collection tools, such as surveys administered to a sample of 169 GADIC employees. After the analysis, it was evident that the perception of a positive work environment and comprehensive and motivating leadership was associated with greater productivity and efficiency at work. It was also revealed that the balance between work and personal life, management support, and professional development opportunities impact employees’ quality of work life. In conclusion, investing in improving the quality of work life should be considered a critical strategy for the success and sustainability of any modern organization. Keywords: Occupational health, Public servants, municipal administration, work motivation.
- ÍtemEmbargoANÁLISIS FINANCIERO COMO UNA HERRAMIENTA PARA LA TOMA DE DECISIONES GERENCIALES EN LAS COOPERATIVAS DE AHORRO Y CRÉDITO DE LA CIUDAD DE CAÑAR(Universidad Católica de Cuenca., 2024) CAMPOVERDE PATIÑO, LUIS ARMANDO; ORDÓÑEZ LASO, ANA LUISA DE ROCÍO; 0302740642Financial analysis is considered essential to evaluate the economic and financial situation, identify financial opportunities and challenges, and support strategic decisions of both public and private organizations, including credit unions. This research aims to evaluate the importance given to financial analysis as a fundamental tool in the managerial decision-making process in credit unions in the city of Cañar. Therefore, surveys have been conducted, and an analysis of the leading financial indicators has been prepared. This work highlights the global relevance of financial analysis in varied business and economic environments, from the international to the local level, including multinational companies, the local government, and national companies, in which it is recognized that financial analysis drives informed decisions. The concern in credit unions, as demonstrated in previous studies conducted in Tisaleo and Latacunga, is for these entities’ viability, sustainability, and financial efficiency. This research concludes by expressing that credit unions in Cañar canton mostly enjoy a healthy financial situation but face specific challenges that require attention.
- ÍtemSolo MetadatosCalidad de servicio y satisfacción del usuario en las instituciones financieras del cantón Suscal(Universidad Católica de Cuenca., 2022) Tenesaca Machucala, Blanca Liliana; Rodríguez Pillaga, Renán Teodoro; 030261834-3Abstract Service quality and customer satisfaction are elements that are pretty much linked together; as well as, it is a very important aspect to be considered inside the organizations, therefore, the present research work aims at determining the perception users have regarding the quality of service and satisfaction in the financial institutions from the Suscal Canton. Consequently, the quantitative method was used, thru the application of instruments to gather the sociodemographic data from 387 users, in addition, the users’ perceptions regarding aspects such as tangible elements, reliability, empathy answer capacity, safety, as well as, indicators to measure their satisfaction degree. Information was gathered thru the use of Google forms, which seems to be both upstanding and reliable. Results from the statistical analysis suggest that customers feel moderately satisfied with the quality of service they receive from the financial institutions, and their level of satisfaction is 63.82%; which stands as a high level. It is also significant to highlight important aspects such as modernity, the attractiveness of the teams, and most of all the proper attention and interest on the part of the employees when carrying out the processes both quickly and efficiently for a suitable performance of the entity. Thus, it can be concluded that there exists a direct relationship between service quality and customer satisfaction. Keywords: Customer satisfaction, quality of service, financial institutions.
- ÍtemSolo MetadatosClima organizacional: Caso de estudio en el cuerpo de bomberos del cantón Cañar(Universidad Católica de Cuenca., 2021) Camas Montero, Jessica Paulina; Ordoñez, Cristhina; 030293188-6Work constitutes the place where people spend most of their lifetime, most of the time, spending approximately eight hours or more at their workplace. Consequently, enterprises are not only commercial entities but social ones, thus, it becomes necessary to assess the work environment as a mechanism that allows to visualize the reality in order to make decisions, which guarranty the physical, mental and social well-being of those who constitute the basic pillars to the success of any organization by accomplishing its goals and objectives. The methodology is a quantitative-descriptive research with a field approach. Data were collected by applying a survey, such questionnaire included 47 questions that were evaluated on a nominal Likert-type scale, which allowed the analysis of the five dimensions that make up the organizational climate, these include: personal fulfillment, work involvement, supervision, communication and working conditions, which are determined by their respective indicators. Based on the responses gathered from the staff who work and collaborate at the Fire Department in Cañar, it seems that the institution must reflect on their actions in order to take corrections and create a good organizational environment, which generate bonds of commitment between the worker and the institution, even more, because this is a department that is in charge of emergency care and life saving. Thus, the job assessment, the possibility of promotions, respect for hierarchies, adequate supervision, constitutes the perfect equation to get an optimal work environment. Keywords: Work environment, organizational climate, personal fulfilment
- ÍtemSolo MetadatosClima organizacional: Caso de estudio en la cooperativa Mushuk Yuyay del cantón Cañar(Universidad Católica de Cuenca., 2021) Martínez Ochoa, Cesar Alexander; Ordoñez, Cristina; 030260517-5This research project was carried out in the Mushuk Yuyay Cooperative in the Cañar canton, in order to analyze the organizational climate in the institution. The research was based on a descriptive non-experimental type with a quantitative approach, for data collection it was used a survey with a questionnaire, which consisted of 46 questions addressed on a Likert scale. When analyzing the results, it was observed that there are some shortcomings in the organization regarding the structure of the organizational climate. The staff stated that motivation is not a point that is highly valued or taken into account; for example, the projected data shows that more than half of the employees are not satisfied with the support they receive from their superiors, sometimes with little or no support, as well as the fact that the manager is not very interested in the staff professional development, including the fact that the majority admit that they receive little training, which is why they are dissatisfied. Similarly, half of the employees feel that they do not receive rewards or benefits for the tasks they perform. On the other hand, communication is not strong enough, since at least 50% of those surveyed mentioned that the supervisor does not listen to the suggestions made, which generates insecurity in the employees, also the communication channels are not wide enough, causing information problems and therefore the fulfillment of objectives. Keywords: organizational climate, work climate, internal environment.
- ÍtemSolo MetadatosDesafíos de la gestión de las microempresas del cantón El Tambo en época de pandemia(Universidad Católica de Cuenca., 2021) Quizhpi Zaruma, María Escolástica; Castillo Castillo, Deisy; 030242936-0The Objetive of this study was to anlyze the challenges that micro-entrpreneurs in El Tambo Canton faced during the sanitary emergency generated by COVID-19, where quarntine was established and it forced companies to close their doors maenwhile others had to generate biosecurity protocols, rebrand themselves and implement strategies that would allow them to continue operating during the sanitary cisis. The research was developed under a mixed perspective, cross -sectional desing, and with a quantitative approach; the sample of the population under study was made up of 181 microenterprises where a structured questionnaire was applied The information abtained was used to characterize the aspects that the microenterprises faced and it was possible to evaluate their current situation and the impact that the pandemic generated in El Tambo Cantón. In conclusion, the health crisis had a direct impact on income with the decrease in sales due to the restriction and pause of activities, having to adopt teleworking actions, online sales, promotions, price adjustment,advertising in social networks, strategies that allow businesses to go back to their normar activities and seek their sustainability. Keywords: challenges, microenterprises, health crisis, innovation, strategy
- ÍtemSolo MetadatosDinámica del emprendiendo en el cantón Suscal(Universidad Católica de Cuenca., 2021) Santander Zaruma, Fausto Rafael; Ordoñez Laso, Ana Luisa; 030282131-9The objective of this research is to investigate how big the ventures in the Suscal Canton have grown in recent years, as well as, the problems that they have been implemented to maintain themselves in the market, and how dynamic they have been implemented to maintain themselves in the market, and how dynamic they have become. Therefore, a survey was applied to a selected population through the stratified random sampling method. The population of the study included 466 ventures from the Suscal Canton, which are comprised in its municipal license registry, of its Autonomous Decentralized Intercultural Participatory Government, in 2021. In conclusion, from the results gathered in the survey, it can be stated that the ventures in the Suscal canton are scarcely dynamic, due to certain factors such as the origin of their businesses being more a necessity than an opportunity, the limited generation of employment, even though, they have been in the market for more than 4 years, the low sales growth, the lack of knowledge about the governmental legal regulations that support both entrepreneurs as well as private financial institutions. Keywords: Municipal Patent Registry, Suscal Canton, Covid-19, Stratified random sampling.
- ÍtemSolo MetadatosEmprendimiento e innovación en época de pandemia en la ciudad de Cañar(Universidad Católica de Cuenca, 2022) Muñoz Angamarca, Juan Fernando; Ordoñez Espinoza, Cristina Guadalupe; 030242979-0COVID - 19 pandemic has had a significant effect on the world economy. It has produced great job losses affecting families' financial stability. For this reason, some citizens affected by this problem have created businesses in Cañar to meet their needs and those of the community. This investigation aims to identify enterprises that have been able to adapt themselves in times of crisis by means of innovation. The research is quantitative, descriptive, and analytical. A survey applied to people who have enterprises in the last year in the city showed that 91.7% of them are new, and mostly, it is the first enterprise for these individuals. An important aspect is that they do not have a previous plan for their business, generating instability for the enterprises that will not last in time and will have a rapid decline in the market. Keywords: entrepreneurship, innovation, pandemic, entrepreneurs, Cañar city
- ÍtemAcceso AbiertoEstrategias de comercialización para la asociación Sumak Mikuna(Universidad Católica de Cuenca., 2023-07-25) Jerez Morocho, Erika Nataly; Ordoñez Gavilanes , Magdalena Emilia; 0302797733Managing marketing processes in artisanal associative ventures is crucial because it represents a critical factor for their positioning. From this perspective, this study contemplates a strategic model for managing cereal bar marketing processes in the market of the province of Cañar-Ecuador. For this purpose, a mixed approach methodology was used, with a descriptive scope and a cross-sectional field design, considering three population strata: members of the association, owners of commercial premises, and target market, with a sample of 433 reporting agents, aspects related to the management of commercialization processes from strategic and operational marketing were analyzed. The results showed deficient processes in the association's marketing management, influencing a limited recognition within the market, therefore, in the positioning of its brand, which affects sales and profitability. On the other hand, the market shows a growing trend for consuming cereal bars with healthy ingredients, preferably from local businesses. Therefore, it is essential to establish the proposed marketing process management approach that includes strategies based on strategic marketing variables, which are viable to address the challenges of the environment and make the most of the company's capabilities. Keywords: entrepreneurship, marketing, marketing strategies, positioning.
- ÍtemAcceso AbiertoEstrategias de comercialización para la microempresa Muebleria Artesanal Pomavilla(Universidad Católica de Cuenca., 2023-09-07) Calle Muñoz , Lesly Morelia; Ordoñez Gavilanes , Magdalena Emilia; 0302386891The management of marketing processes in artisan ventures is essential to grow sales, increase satisfaction, build brand loyalty, adjust supply and prices, enabling positioning and competitiveness in the market. For this, the study proposes a strategic marketing model for the Pomavilla artisan furniture store, following a mixed approach methodology, with a descriptive scope, related with a field study in a population that includes three strata: potential market, local owners’ commercials and directors of the company, which survey technique and interview was applied, respectively. Factors such as strategic and operational marketing management, as well as the activities that are carried out within the framework of the commercialization of the product in a total of 410 reporting agents. The results identify deficient business management that affects profitability and puts the investment of the artisanal microenterprise at risk. Based on the findings, strategic actions are considered to improve market positioning and implement concrete actions using the marketing mix and the benefits that it provides to increase demand and strengthen product distribution activities. Keywords: marketing, marketing strategies, cottage industry, furniture.
- ÍtemAcceso AbiertoEstrategias de comercio electrónico en el sector comercial de la ciudad de Cañar(Universidad Católica de Cuenca., 2023) Quishpilema Simbayna , Kuri Sisa; Ordoñez Espinoza , Cristina Guadalupe; 0350018800E-commerce is an alternative that allows the promotion, marketing, and collection of products and/or services a company offers through different technological tools. In this sense, this study aims to analyze e-commerce strategies in the commercial sector of Cañar. The research is descriptive, with an explanatory level, quantitative approach, non-experimental, and cross-sectional design. The study population comprises 32 representatives of commercial establishments registered in the Cañar canton. It is evident that e-commerce is a way of online business transactions adopted by most commercial establishments in Cañar. This decision is linked to expanding the reach of business organizations and attracting many customers, as well as improving the efficiency and speed of the processes involved in the different operations of promotion, marketing, billing or collection. It was concluded that the e-commerce strategies used in Cañar’s commercial sector include promotion and advertising through social networks, customer service through live chats, online payments, and using an electronic wallet. The challenges are linked to the lack of resources to invest in implementing new systems that facilitate e-commerce, the lack of staff training, and the distrust of customers to provide personal information. Keywords: e-commerce, strategies, commercial, ICTs.
- ÍtemSolo MetadatosEstrategias de marketing para la Asociación Artesanal Hatun Ayllukuna(Universidad Católica de Cuenca., 2022) Acero Zaruma, Lourdes Josefina; Ordoñez Gavilanes, Magdalena Emilia; 030240191-4Marketing management refers to strategies that contribute to positioning, emphasizing on adapting product, price, promotion, and market place variables based on needs tastes, and requirements of the marketing demand. This research aims at designing marketing strategies for positioning the Hatun Ayllukuna handicraft association, carried out in the rural area in the canton of Cañar-Ecuador. A mixed approach research with a descriptive scope and field design was carried out, where the survey technique was conducted using a questionnaire applied to two reporting agents: members and target market, where a probabilistic sampling was employed. The results showed weaknesses in administrative and marketing management processes where 87% of the target market drinks beer, 81% likes artisanal beer and only 21% drinks it; loyalty to a particular brand is not identified in the market. In conclusion, the organization is not positioned as a result of a low marketing application and investment, mainly due to poor management when advertising, missing the opportunities that currently, technological media and social networks provide. Therefore, strategies to differentiate quality and taste at competitive prices are proposed to improve marketing communication level. Keywords: strategies, marketing, association, positioning.
- ÍtemSolo MetadatosEstrategias de marketing para la asociación sumak mikuna(Universidad Católica de Cuenca., 2022) Tenezaca Pinguil, Gladys Verónica; Castillo Castillo, Deisy Carolina; 030287809-5Nowadays, marketing strategies are a key element to achieving competitiveness in any organization-regardless of its nature and size- since its particular functions help to identify consumers’ needs and preferences, advertise the products or services they provide, attract potential customers or retain existing ones, and direct the company towards the market, thus guaranteeing its organizational development and sufficiency to undertake actions aimed at satisfying these needs and preferences. The objectives of this article seeks to make a diagnosis at the Sumak Mikuna Association of El Tambo Canton- Ecuador, in order to establish marketing strategies to improve its positioning in the market under quantitative and qualitative approaching techniques. The study is basically descriptive and transversal since it focuses on collecting clients’ and managers’ opinions present in reality. The results show the importance of basing marketing strategies on psychological and socioeconomic aspects that condition consumers’ purchases. To conclude, consumers always keep quality in mind as a prevailing issue, so these strategies must be appropriate to achieve the goals of the association. Keywords: strategies, marketing, association, market.
- ÍtemSolo MetadatosEstrategias de posicionamiento para la organización de artesanos Mushuk Pacary de la ciudad de Cañar(Universidad Católica de Cuenca., 2022) Morocho Sotamba, Celia Maria; Ordoñez Gavilanes, Magdalena Emilia; 030269320-5Enterprises desire Marketplace positioning; however, several actions and strategies to enhancing products and pursue consumers’ preferences are required. This study aims at designing marketplace positioning strategies for the Mushuk Pacary Handicrafts Association in Cañar–Ecuador. Descriptive research whit a mixed approach was carried out, using a cross-sectional field design, data collection was carried out in a stratified population of two reporting agents: 1) association members; 2) its target market population where a census and a probabilistic sampling were carried out respectively. Then results showed that members’ training is required in administrative management, marketing, and sales; so it has generated a decision-making failure. It has helped the enterprise expand its market, take advantage of its competitors’ weaknesses, improve its internal processes, and produce higher incomes, helping it achieve recognition. In conclusion, although the target market shows considerable acceptance for the organization’s products, valuing attributes like quality, it is necessary to redirect the marketing strategy to achieve the desired positioning. Keywords: organization, positioning, marketing strategies, female entrepreneurship.
- ÍtemSolo MetadatosEstrategias de sostenibilidad para los emprendimientos de la Tucayta(Universidad Católica de Cuenca., 2022) López Shishingo, Jeniffer Ignancia; Ordoñez Gavilanez, Magdalena Emilia; 035019192-0In business, sustainability refers not only to the opportunity for business management improvement and change but also helps to set new ways to coexist with society and its surrounding environment. This research aimed to determine sustainable strategies applicable to enterprises at the second-grade organization ‘Tucayta’ in the Cañar canton-Ecuador. For this reason, mixed approach research with a descriptive scope was carried out, using a bibliographic and field design, where the survey technique was carried out using a questionnaire applied to two populations: 1) administrative staff and employees, 2) the target market population where a probabilistic sampling census was carried out respectively. The results show administrative management weaknesses that affect the economic, social, and environmental dimensions of the business sustainability variable; from the financial perspective, it is necessary to implement strategies related to cost control, sales increase, and profitability generation; projecting the customers’ satisfaction needs without compromising the environment. Keywords: business management, sustainability, responsibility, strategies, entrepreneurship.
- ÍtemAcceso AbiertoEstudio de factibilidad en la elaboración y comercialización de queso fresco Emmanuel de la microempresa Unilac(Universidad Católica de Cuenca., 2023) Narvaéz Siguencia, Jennyfer Janeth; Vásquez Hugo, Edgar Santiago; 0350164604This study aimed to evaluate the feasibility of implementing, producing, and commercializing Emmanuel fresh cheese in the UNILAC microenterprise in Cañar, Ecuador. Two types of information analysis were carried out: qualitative and quantitative. Additionally, surveys were applied to 15 shopping areas in the urban center of the Cañar canton to determine the acceptance of the product and other measurements of relevant importance, which revealed favorable results for the production of this new brand. The results showed that 93% of supermarkets agree to buy this new product while 7% do not for unknown reasons. Finally, as a result of the financial evaluation, an Internal Rate of Return or IRR of 12% was obtained, which is accepted once the investment of $271,246.70 has been made and a Net Annual Value (NAV) of $ 478,028.70. It can be distinctively concluded that the project has adequate feasibility for implementation in the city of Cañar within three months. In this context, the UNILAC microenterprise would experience a significant increase in its income if the previously mentioned investment were destined to become a policy. Keywords: marketing, production, feasibility, fresh cheese.
- ÍtemAcceso AbiertoEstudio de factibilidad para la creación de una planta productora y comercializadora de balanceados para ganado lechero en la ciudad de Cañar(Universidad Católica de Cuenca., 2023) Ortíz Fajardo , Cecilia Margarita; Castillo Castillo , Deisy Carolina; 0302224464The production of balanced foods contemplates an orderly and sequential process, where different food inputs called raw materials are mixed to finally obtain a food product that meets the nutritional requirements of livestock. This research aimed to conduct a feasibility study for establishing a dairy cattle feed production and marketing plant in Cañar. The research carried out is descriptive, explanatory level, mixed approach, non-experimental design, and cross-sectional. The study population comprised farmers in the rural area of the Cañar canton, obtaining a sample of 354 people who were administered a survey. The results show a significant demand for balance, and the aspects of greatest consideration at the time of purchase include price, quality, and customer service. The company’s planned infrastructure will allow it to meet the existing demand in the market niche to which it is directed. Furthermore, the legal and health regulations that govern its development guarantee a quality product. The company’s organization will comprise a general manager, who will work together with a marketing, production, and administrative department. Finally, it is feasible to create a dairy cattle feed production and marketing plant in Cañar because it has the resources, infrastructure and complies with the pertinent regulations. Keywords: production, research, livestock, demand, company.
- ÍtemSolo MetadatosEvaluación de la cartera de crédito de la Cooperativa de Ahorro y Crédito de la Cooperativa de Ahorro y Crédito Fernando Daquilema, Agencia Cañar Año 2022(Universidad Católica de Cuenca., 2023) Caguna Mayancela, Estefanía Dolores; Ordoñez Laso, Ana Luisa del Rocío; 030230314-4This research was conducted at the "Fernando Daquilema" Ltd. Savings and Credit Cooperative (COAC by its acronym in Spanish) Cañar Agency to evaluate its loan portfolio during 2022. For this purpose, the financial statements of the credit union were available since they were essential to evaluate through the Camel method as well as the application of two surveys: the first was directed to credit counselors where the total population was considered, whereas the second one was applied to a sample of 274 members who maintain credits in the Credit Union by using the finite sampling formula. After applying the processes mentioned above, it was determined that the microcredit portfolio has a 2% non-payment rate, the highest one compared to the consumer portfolio. Therefore, strategies to reduce the non-payment rate are proposed. It is also recommended to minimize liabilities that generate costs to the "Fernando Daquilema" Ltd. COAC Cooperative in order to improve its financial statements results. Keywords: credit, credit union, evaluation, financial statement.
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