Trabajos de Titulación - Sede Azogues - Administración de Empresas
URI permanente para esta colección
Examinar
Examinando Trabajos de Titulación - Sede Azogues - Administración de Empresas por Autor "Larrea Reyes, Marilyn Nicole"
Mostrando 1 - 1 de 1
Resultados por página
Opciones de ordenación
- ÍtemAcceso Abierto“Factores que inciden en la productividad de emprendimientos deportivos. Gimnasio DORIAN en Azogues y Cuenca”(Universidad Católica de Cuenca., 2023) Larrea Reyes, Marilyn Nicole; Solís Muñoz, Juan Bautista; 0302238522; ., .This research article analyzed the various factors that affect the productivity of sports enterprises, as a case study Dorian Gym in Azogues and Cuenca – Ecuador. The objective is to determine the factors associated with the productivity of sports enterprises through applied research to improve sound decision-making. The research focused on the users of the DORIAN gym branches —which have approximately 1000 customers— obtaining a sample size of 278. The results of this research indicate that the variables Entrepreneurship (0.401**), Diffusion of Innovation (0.389**), and Competitiveness (0.410**) are statistically significant with the independent variable, Productivity. It was concluded that making sound decisions to analyze competitiveness, growing sports ventures, and maintaining constant innovation is necessary for sustainable success in a dynamic and competitive market.