Trabajos de Titulación - Sede Azogues - Administración de Empresas
URI permanente para esta colecciónhttps://dspace.ucacue.edu.ec/handle/ucacue/81
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Ítem Acceso Abierto "Análisis de las variables de los medios de pago electrónico en el desarrollo del e-commerce en las MiPymes de la ciudad de Azogues, Ecuador"(Universidad Católica de Cuenca., 2022) Bonilla Vélez, José Alfredo; Quevedo Vázquez, Jorge Oswaldo; 0302710314; ., .Trade has changed throughout history, being a determining factor in the technological and scientific progress that society presented over the years; currently, e-commerce is an effective tool for MSN'1Es to grow and increase their sales. This study analyzes the variables in developing e-commerce in MSMEs in Azogues City in Ecuador. Thus, an exploratory and descriptive scope was used, with a non-experimental, cross-sectional design for the data collection on a single occasion. The study subjects were the consumers of the city of Azogues, where a non-probabilistic sampling was applied, with a sample of 379 people, through a survey with 15 questions related to sociodemographic data, internet use, preferences of electronic payment methods, and consideration of the variables. One of the most relevant results found in this article is that 41.7% of the total surveyed make online purchases more than once a month, 31% prefer the use of debit and credit cards; concerning ease of use, 50.24% consider that it is easy to use, while 44.8% feel insecure. In conclusion, the MSMEs in Azogues face a significant challenge with the evolution of online shopping, one of the main drawbacks being the distrust and lack of knowledge that society presents towards this new way of purchase.Ítem Acceso Abierto “Efectos Post Covid-19 de la dinámica económica del cantón Déleg”(Universidad Católica de Cuenca., 2022) Caisaguano Flores, Brian Humberto; Ramírez Valarezo, Carlos Fabián; 0350277927; ., .This research focuses on the economic problems in Déleg canton concerning COVID-19, arising consequences, such as unemployment, bringing fear and uncertainty in people, increasing inequality, and leaving them vulnerable to the appearance of any inconvenience, from the socioeconomic point of view. Likewise, Ecuadorian society has a slow recovery, which minimizes restoring the previous development standards. This article aims to identify the economic variables that affected the Déleg canton due to the COVID-19 pandemic. This research is exploratory and descriptive since it starts from a specific context of the study, the inquiry is transversal. A survey was applied to the population. The results evidenced the need to improve the inhabitants' quality of life, security, and the economic processes are emphasized in agriculture, cattle raising, and tourism. In conclusion, the pandemic had a negative impact on the canton, so it is crucial to seek new development proposals to mitigate the discomfort of the population and identify productive processes to achieve early economic recovery.Ítem Acceso Abierto “La prospectiva de los emprendimientos a partir del covid-19 en Gualaceo, Ecuador”(Universidad Católica de Cuenca., 2022) Morocho Guncay, John Augusto; Quevedo Barros, Manuel Rafael; 0106195266; ., .The changes and transformations derived from the COVID-19 pandemic on the enterprises in Gualaceo canton led to a rethinking of the traditional business models, where they had to adapt to technological trends not to reduce their income. Thus, this study aims to establish these enterprises’ prospective after the pandemic. A methodology based on an exploratory and descriptive scope was used, with a quantitative approach with transversal temporality and a sample of 209 enterprises in the Gualaceo canton. The results showed that 65% of the entrepreneurs consider that the enterprise provides social recognition and do not evidence financial institution's support. Thus, entrepreneurship is perceived as a viable alternative to reduce the high unemployment rates and the importance of ICTs for developing virtual commerce comparable to traditional marketing methods.Ítem Acceso Abierto “El comportamiento del consumidor post pandemia con relación a los muebles fabricados en melamina en los cantones de Azogues, Biblián y Cañar”(Universidad Católica de Cuenca., 2022) Cuji Cuji, Christian David; Quevedo Barros, Manuel Rafael; Christian David; ., .The use of melamine has had a great boom in the furniture industry, since it optimizes the industrial processes of the companies that are dedicated to said business. The purpose of this research is to analyze consumer behavior in relation to furniture made of post-pandemic melamine in the cantons of Biblián, Azogues and Cañar. The methodological aspect responds to an exploratory and descriptive research with a quantitative approach of a cross-cutting and non-experimental axis of a non-probabilistic type. For the collection of information, the survey was used as a technique and the questionnaire as an instrument, applied to 382 inhabitants of Biblián, Azogues and Cañar. Among the most relevant results, 60% have bought melamine furniture, of which 47% state that they do so because of the elegance that it denotes. 52% state that melamine furniture is better than traditional furniture. It is concluded that furniture made of melamine has a great acceptance in the market, due to its unique characteristics such as elegance, which reveals a great business opportunity in the present sector.Ítem Acceso Abierto "Producción y comercialización del Cannabis como alternativa en el desarrollo sostenible en Azogues - Ecuador"(Universidad Católica de Cuenca., 2022) Zhindón Ortega, César Esteban; Reyes Cárdenas, Narcisa Azucena; 0301692851; ., .This article is focused on exploratory and descriptive research on cannabis, in relation to the qualitative variable within the environment of the Azogues canton. Through the management of art tracking, the information is still scarce by several researchers since they consider it illegal, both nationally and internationally, it can be determined that cannabis helps in the 15 sustainable development goals of the 2030 Agenda, and that some countries are planting it in order to produce and market this product to neighboring countries that buy for multiple uses, the measurement instrument that was used is the interview of certain groups of people, however, the information is scarce because it has very little by the interviewees, but they stated that society still does not accept its use due to lack of knowledge and management, it is concluded that cannabis has several benefits in the industrial area and for medicinal purposes among others, considering that it is an ancestral plant that in the future most countries will accept its production and commercialization to generate new food, textile and medicinal products, with the in order to provide jobs and care for the environment.Ítem Acceso Abierto “Buenas prácticas en la elaboración y comercialización de bloques por los artesanos del cantón de Azogues”(Universidad Católica de Cuenca., 2022) González Larrea, Felipe Sebastian; Solís Muñoz, Juan Bautista; 0350006714; ., .The production and commercialization of blocks are in demand in Ecuador since it is one of the most used materials in construction. Therefore, in this research, 12 artisan producers in Azogues-Ecuador were observed during the production and marketing of blocks, thus determining good practices. For this purpose, qualitative, interpretative, exploratory, and descriptive research was conducted. The data collection techniques were in-depth interviews with questionnaires and observation sheets. The results showed the need to generate an organizational culture of continuous improvement and staff training during dosing, setting, drying, and curing the blocks. Likewise, strategies were identified for the commercialization of the product through the use of Information and Communication Technologies (ICT) to have a sustainable impact on the small enterprises of the social and solidarity economy in Azogues.Ítem Acceso Abierto Impacto de la pandemia del COVID-19 en el sector turístico de Guapán, Azogues - Ecuador(Universidad Católica de Cuenca., 2022) Castillo González, Jessica Maribel; Solís Muñoz, Juan Bautista; 0302564083; ., .The pandemic called COVID - 19 caused multiple changes and transformations worldwide in the economic, political, social, educational, and health fields. Tourism in Guapán, Azogues - Ecuador, was affected, and the impact of the pandemic on this sector was analyzed. Moreover, the consequences that it generated in the economy are the deterioration of the population's quality of life and the financial losses in the real and business economy. Quantitative research was applied with an exploratory and descriptive approach to the research variables described at a statistical level. The study is intentionally non - probabilistic because the researcher selected the study context without having an extensive database. A survey was applied with a 95 % confidence level and a estimation error limit. 95 % of the representative sample indicates that tourism should be increased with publicity about the attractions. Eighty - seven percent agree that tourism activities should be reactivated in the study area. It is concluded that there is interest among tourists in visiting the attractions of Guapán - Ecuador, It represents an opportunity that should be taken advantage of.Ítem Acceso Abierto “Sostenibilidad del proyecto turístico de Cojitambo, Ecuador. Un análisis de mercado”(Universidad Católica de Cuenca., 2022) Méndez Ordoñez, Paul Sebastián; Solís Muñoz, Juan Bautista; 0301968228; ., .The objective of this research is to analyze the sustainability of the Cojitambo tourism project located in the Azogues canton, Cañar province, Ecuador. Tourists who visit the Ingapirca Archaeological Complex located in the Cañar canton are taken as a reference for the object of study. An intentional non-probabilistic sampling is applied with 105 surveys which were validated through the judges' criteria method. The applied methodology has an exploratory and descriptive character. The research starts from variables that were taken as they are presented without the researcher having intentionally manipulated them. In the investigation it is verified that the tourist destination is sustainable when governed by the variables of innovation, competitive advantage and associativity, since by combining these 3 variables it is possible to have a tourist management planned, controlled and supported by the local community which would allow the complex shows its benefits in the form of archaeological, adventure and natural tourism. It is concluded that the Cojitambo tourism project constitutes an area of opportunity to develop other sectors such as heritage, agriculture, transportation, education and sports. Consequently, public policy must be geared towards investing resources and betting on public-community alliances that allow the generation of productive employment for tourism service providers throughout the entire value chain.Ítem Acceso Abierto “La transformación digital como factor de ventaja competitiva en MiPymes de Azogues-Ecuador”(Universidad Católica de Cuenca., 2022) Rodríguez Portilla, María del Carmen; Solís Muñoz, Juan Bautista; 0302992912; ., .Currently, most companies have chosen to transform digitally despite the fact that, in previous times, digitization was seen only as an aid to increase productivity and income. The purpose of this research is to determine the level of association between digital transformation and competitive advantage in MSMEs in Azogues-Ecuador, taking into account that today it is a fundamental requirement for companies to continue competing in the market in which they operate. they find each other. It can also be stated that the digital transformation has been of great help in coping with the COVID-19 pandemic in companies that already most of them market their goods or services through the different digital platforms and others worked through teleworking, technology is a very useful tool since it helps to meet the needs of the consumer and provide a good or service that meets their needs, it is also mentioned that a company that wants to remain in the market must innovate and digital transformation is a way to do it.Ítem Acceso Abierto “Confianza en medios de pago electrónicos como factor determinante del e-commerce. Una mirada post pandemia Azogues y Biblián, Ecuador”(Universidad Católica de Cuenca., 2022) Mizhquiri Zhinin, Joselyn Marisol; Quevedo Barros, Manuel Rafael; 0350007118; ., .E-commerce represents a potential tool for both consumers and sellers when making commercial agreements. Despite this, before the arrival of the COVID-19 pandemic, it was not widely used, so as a result of this event, the inclination for digital media increased. The purpose of this article is to analyze trust in electronic means of payment as a determining factor in e-commerce. A post-pandemic look at Azogues and Biblián, Ecuador. The research responds to a quantitative methodological approach with an exploratory and descriptive scope, of a probabilistic type, with a transversal axis and of a non-experimental nature. The collection of information was obtained through the measurement instrument, survey, applied to 380 inhabitants of the cantons of Azogues and Biblián. The main results obtained were that 59% of the inhabitants do make purchases online, of which 60% do so with a frequency of every two or three months, where the most used means of payment are transfers or deposits, in addition , it follows that 47% of people intend to increase online purchases. It is concluded that in the Ecuadorian context there is confidence in electronic payment methods with a view to increasing their purchase frequency after two years, which denotes an opportunity for local businesses to implement new technological sales strategies in order to reach more competitive levels in the market and thus strengthen its profitability by reactivating its economy.Ítem Acceso Abierto “Habilidades emprendedoras y Crecimiento de las Pymes”(Universidad Católica de Cuenca., 2022) González Torres, Pablo Alejandro; Ormaza Andrade, Jorge Edwin; 0350208096; ., .This article is descriptive and exploratory research management, on the subject of entrepreneurial skills and growth in SMEs. It begins with a brief explanation of the principal or base theories that will serve as support to delve into research and data analysis. It is essential to detail definitions of keywords such as innovation, entrepreneurship, entrepreneurship skills, and how the COVID-19 has influenced both positively and negatively the creation of companies. With the tracking of the art, it was possible to have deep and timely research. On the other hand, with the handling of the survey instrument, it was determined some variables that affect the development of the organization; the importance of SMEs is fundamental for the country, helping to enhance social and economic development, as they are promotors in producing and marketing good and market services. However, the pandemic generated several companies handle different models of innovation and entrepreneurship to grow and maintain themselves within the market. It can be concluded that the government should implement various training programs in entrepreneurial skills to support companies that help the country's economic development.Ítem Acceso Abierto “Estudio de mercado para conocer la viabilidad comercial de un almacén de electrodomésticos en la ciudad de Cañar – Ecuador ”(Universidad Católica de Cuenca., 2022) Izquierdo Salinas, María Caridad; Ormaza Andrade, Jorge Edwin; 0302073010; ., .Appliance stores are businesses within the market that are responsible for the sale of different lines of products such as white, gray or brown that allow satisfying the needs of consumers and boost the economy; In such virtue, the need to implement an electrical appliance warehouse in the city of Cañar -Ecuador has been seen; For this, the purpose of the research is to carry out a market study to analyze the commercial viability and determine the feasibility of implementing an electrical appliance store and that it meets the needs of potential customers. The research is exploratory, descriptive, quantitative and transversal. The study analyzed the main variables such as quality, price, frequency of consumption, among others; The survey was used as an instrument. The main results reflect that if there is a potential unsatisfied demand which allows to obtain profitability within the warehouse; In the same way, the implementation of the company in the city will contribute to the generation of employment and the commercial growth of the city. Finally, based on the results, a value proposition is generated that focuses on market analysis, which will allow companies to evaluate certain key functions in order to capture and create a target market.Ítem Acceso Abierto Las plataformas digitales en el sector de las pequeñas y medianas empresas en el cantón Azogues(Universidad Católica de Cuenca., 2022) Camacho Calero, Tomás Eleazar; Ramírez Valarezo, Carlos Fabián; 0302290960; ., .In the context of the global market, digital platforms are seen as a alternative to shorten the technological gap between companies of different size and improve its competitiveness. The digitization of business processes and the Internet access for a greater number of people generates an environment of uncertainty in which the following question arises: Did digital platforms influence the sustainability of SMEs in the Azogues canton? According to this question the present article conducive to provide an image of the situation faced by SMEs in the canton, based on investigative work with an exploratory methodological approach and descriptive. Through the analysis of the state of the art and the application of surveys, it was evaluated the following aspects: use of the internet, social networks, investment in ICTs and tools of electronic commerce. Empirical evidence orroborates the influence of platforms in the context of study, especially those aimed at generating spaces for communication between the client and the company. It is concluded that the network platforms social networks are preferred by companies to explore the benefits of digitalization and that the lack of knowledge in echnological issues becomes a barrier to entry to digital transformation.Ítem Acceso Abierto “Análisis de las estrategias implementadas por las PYMES en época de pandemia en Azogues-Ecuador”(Universidad Católica de Cuenca., 2022) Narváez Calle, Egma Marisol; Ormaza Andrade, Jorge Edwin; 0302725312; ., .SMEs are an essential part of a country's economy and are the main generators of employment. However, thanks to the presence of the COVID-19 pandemic, these companies suffered great impacts, so much of the economy of the countries was reduced and the unemployment rate increased. The objective of the research is to analyze the strategies implemented by SMEs in times of pandemic in Azogues - Ecuador. The research is exploratory and descriptive, its study is cross-sectional with a non-experimental design and has a non-probabilistic sampling. For the data collection, the survey was used as a technique and the questionnaire as an instrument, 167 surveys were carried out, which were applied to the SMEs of the Azogues Canton. By tracing the art, it was possible to determine that 77% of SMEs implemented strategies to survive in the presence of the pandemic, with digital marketing being the most used strategy, since it stood out with a percentage of 62%. Likewise, 55% of SMEs mentioned that these strategies helped them stay in the market and 46% stated that they were able to adapt to changes. In this way, it is concluded that the implementation of the strategies helped many companies to be able to plan and optimize their activities in order to act in the face of the great impacts caused by the pandemic and survive in a highly competitive market.Ítem Acceso Abierto “La dimensión cultural como factor que incide en la confianza del e-commerce en la ciudad de Azogues, Ecuador en tiempo de pandemia del COVID-19”(Universidad Católica de Cuenca., 2022) García Suárez, Valeria Lizeth; Ormaza Andrade, Jorge Edwin; 1725909632; ., .The present investigation focuses on identifying the confidence that the people of the city of Azogues have in e-commerce and, in turn, how it has developed, since in the time of the pandemic the remarkable growth worldwide of this has been observed. element, for this reason a tracking of the art and data collection was carried out in order to propose a method that helps in the acquisition of products or services safely. The research is oriented to an exploratory and descriptive design, as well as being cross-sectional, non-experimental, non-probabilistic and has a quantitative approach. The survey technique was applied and the questionnaire as an instrument to a sample of the Economically Active Population (PEA) of Azogues, where it was obtained that e-commerce grew remarkably in this city, but that there are also concerns in this type of purchases. , for which the BACEC method is proposed for the acquisition of goods and services safely.Ítem Acceso Abierto “Educación financiera como estrategia de ahorro post pandemia en MiPymes Azogues-Ecuador”(Universidad Católica de Cuenca., 2022) Guzmán Pacheco, Jenniffer Johanna; Reyes Cárdenas, Narciza Azucena; 0302728878; ., .Financial education is relevant when making financial decisions within organizations since it allows to efficiently manage the tools that it provides for adequate management of the companies' financial resources. This research article analyzes financial education as a post-pandemic strategy in MSMEs Azogues-Ecuador. For the development of this study, a methodology based on an exploratory and descriptive quantitative approach with a transversal axis and non-experimental cut was used. Information was collected by surveying 360 MSMEs in the Azogues canton. As a result, 65% of the respondents knew about financial education, of which only 36% applied savings methods in their enterprises. The highest percentage ofthe application was the elimination of ant expenses with a percentage of 54%. In conclusion, financial education is only limited to theoretical knowledge within the MSMEs, which shows a deficiency in the correct use of financial tools. Therefore, it is essential to provide training support on this topic since it would positively impact their competitive development.Ítem Acceso Abierto Emprendimientos productivos anclados al destino turístico Virgen de la Nube en la cima del Abuga(Universidad Católica de Cuenca., 2022) Chabla Gómez, Jessica Estefanía; Reyes Cárdenas, Narcisa Azucena; 0302933163; ., .This article aims to determine the entrepreneurship related to the Virgen de la Nube tourist destination at the top of the Abuga hill, through the exploration and description of the phenomenon, to support the Azogues canton's economic reactivation based on the main qualitative and quantitative variable. For this purpose, a mixed approach, experimental, probabilistic, and non-experimental design was used. Information was collected on 12 variables, 4 of them being the main ones for this research: Consumption Preference, Tastes and consumption, Length of Stay, and Cost Preference, through surveys applied to tourists, to know the current situation regarding the lack of tourist services . As a result, religious tourism has an enormous acceptance by tourists. The study determined positive data about the cultural attractions of the Azogues canton, so it is considered a great business opportunity for the sectors of this place. It is concluded that, in religious tourism, entrepreneurship is a fundamental basis for developing this sector, as they complement the satisfactory experience of visitors. It denotes a great competitive advantage for these places. According to the results of the measurement instrument, 43% of the tourists visit the place for religious reasons.Ítem Acceso Abierto “Estrategias adoptadas por las MiPymes para la reactivación económica en Azogues-Ecuador”(Universidad Católica de Cuenca., 2022) Macancela Torres, Byron Henry; Reyes Cárdenas, Narcisa Azucena; 0302617261; ., .From formative research it is a challenge to describe the strategies adopted by MiPymes for economic reactivation in Azogues-Ecuador through literary tracking presented in the world and in Latin America. The article is of result, quantitative, exploratory and descriptive. The technique used is the survey and the data collection instrument, the questionnaire. The field study was carried out with a finite population, the sample size represents a confidence level of 95% and a limit of error of 5%. The study is based on the following variables of interest: productive transformation, economic factor, entrepreneurship management strategies and economic reactivation; same that directly influence business during the pandemic. It was diagnosed that the strategy used by the MiPymes in the economic recovery was digital marketing through technological tools such as Facebook, WhatsApp and Instagram. The investigative analysis concludes that virtuality represented an opportunity to reactivate the economy through electronic commerce.Ítem Solo Metadatos “Preferencias digitales de comercialización en la ciudad de Azogues, Ecuador. Una oportunidad de desarrollo exponencial”(Universidad Católica de Cuenca., 2022) Mejía Velecela, Cristian Lenin; Quevedo Vázquez, Jorge Oswaldo; 0302204771; ., .The growing digital transformation in all areas has modified the traditional ways of marketing goods and services, which has broken down physical borders thanks to digital markets. In view of this, the objective is to analyze the digital media used by people and companies for the sale of goods and/or services by exploring the phenomenon of electronic commerce for exponential development. In this sense, the purchasing preferences and the digital media used by individuals in online buying and selling were analyzed. The research followed an exploratory, descriptive, quantitative and cross-sectional methodology, based on a systematic investigation of the literature and a field work through the application of a structured survey that was used to the study subjects, being this part of the population. economically active in the canton of Azogues. The study reflected that the main means of marketing online are social networks, among which the use of Facebook and WhatsApp stood out with 49.3% and 29.7% respectively, in the same way it was established that Amazon and Mercado Libre are the digital marketing platforms most used in the sale or purchase of products with 37.8% and 34.5% respectively. It is concluded that there is an inclination to use social networks for marketing and the main reason for using digital media is access to the diversity of products regardless of where the user is located.Ítem Acceso Abierto “Sostenibilidad y estrategias en escenario de COVID 19 para las micro empresas de frutería y verdulería en el cantón Azogues”(Universidad Católica de Cuenca., 2023) Valdiviezo Ortiz, Brian Anthony; Ramírez Valartezo, Carlos Fabián; 0302874219; ., .The COVID-19 pandemic has drastically affected the local, regional and global economy, exposing small businesses to risks. It has raised awareness of the need to propose strategies in fruit and vegetable microenterprises. These kinds of businesses generate income and employment, which are important in the reactivation of the country, province, and canton. This study aims to analyze the sustainability and strategies of fruit and vegetable microenterprises to face the COVID-19 crisis in Azogues Canton. For this, exploratory and descriptive research was conducted based on analyzing scientific articles and the field evaluation of 45 micro-entrepreneurs in this city. The empirical evidence shows that in this canton, micro-enterprises have managed to generate sustainability based on commercial flexibility and the help of bank loans to have the liquidity to buy merchandise. It was concluded that it is required to implement strategies that help fruit and vegetable micro-entrepreneurs to be more competitive through continuous improvement of their business and product diversification, reinvesting their profits to achieve long-term sustainability in the market.
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