Trabajos de Titulación - Sede Azogues - Administración de Empresas
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Examinando Trabajos de Titulación - Sede Azogues - Administración de Empresas por Autor "González Larrea, Felipe Sebastian"
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- ÍtemAcceso Abierto“Buenas prácticas en la elaboración y comercialización de bloques por los artesanos del cantón de Azogues”(Universidad Católica de Cuenca., 2022) González Larrea, Felipe Sebastian; Solís Muñoz, Juan Bautista; 0350006714; ., .The production and commercialization of blocks are in demand in Ecuador since it is one of the most used materials in construction. Therefore, in this research, 12 artisan producers in Azogues-Ecuador were observed during the production and marketing of blocks, thus determining good practices. For this purpose, qualitative, interpretative, exploratory, and descriptive research was conducted. The data collection techniques were in-depth interviews with questionnaires and observation sheets. The results showed the need to generate an organizational culture of continuous improvement and staff training during dosing, setting, drying, and curing the blocks. Likewise, strategies were identified for the commercialization of the product through the use of Information and Communication Technologies (ICT) to have a sustainable impact on the small enterprises of the social and solidarity economy in Azogues.