Trabajos de Titulación - Economía
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Examinando Trabajos de Titulación - Economía por Asesores "Ortiz Lazo, Diego Fernando"
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- ÍtemAcceso AbiertoAnálisis de la innovación de las MiPymes de la CAPIA(Universidad Católica de Cuenca, 2023) Orellana Orellana, Edison Xavier; Ortiz Lazo, Diego Fernando; 0106142839This scientific article aims to analyze innovation development in the MSMEs of the Chamber of Commerce of the Small Industry of Azuay (CAPIA by its Spanish acronym). For these purposes, theories and concepts of innovation in MSMEs were presented, and indicators were established to measure innovation: economic, effectiveness, culture, and intensity. This research used a descriptive, documentary, and field methodology with a quantitative approach that established these entities' innovation levels through a survey applied to 94 MSMEs in Azuay. In fact, as a result, it was found that 44.7% of the entities are innovative and 37.1% are highly innovative, of which food companies, and graphic industries, among others, are more remarkable. Concerning the few innovators, 25% refers to the chemical industry, 17.65% to ICTs and services, 9.09% to clothing, and 40% to wood and cork. Therefore, it is concluded that these entities need accompaniment and technical advice to strengthen their knowledge of innovative methodologies to improve at the short-term organizational, economic, and commercial levels.
- ÍtemAcceso AbiertoAnálisis de los factores de crecimiento económico de las MIPYMES del cantón Cuenca(Universidad Católica de Cuenca, 2023) Molina Patiño, Jhony Javier; Ortiz Lazo, Diego Fernando; 0350154258This research aims to analyze the main factors affecting the economic growth of micro, small, and medium-sized enterprises (MSMEs) in the canton of Cuenca. An extensive review of various authors' studies, theories, and concepts was conducted to gather relevant information on the subject. In addition, a questionnaire was applied to 235 MSMEs. The sampling approach involved economic sector stratification with a 95% confidence level, an acceptable margin of error not exceeding 5%, and a constant proportion of 0.5 reflecting the phenomenon in the population. The findings revealed that the developers of business growth, such as motivation, knowledge management, and economic and technological environment, corresponding to the strategies of concentric, horizontal, and cluster diversification that are part of the life cycle perspective, have the most significant influence on business economic growth in MSMEs in the canton of Cuenca.
- ÍtemAcceso AbiertoEl empleo y las ventas como medidas del desempeño de las Mipymes en la provincia del Azuay(Universidad Católica de Cuenca, 2023) Yuqui Qhizhpi, Michael David; Ortiz Lazo, Diego Fernando; 0105021778Micro, small, and medium-sized enterprises (MSMEs) are the essence of productive activity, so this paper studies their characteristics in the province of Azuay and then analyzes their performance in terms of employment and sales considering two years, 2019 and 2021. The study was conducted based on a correlational analysis where three models were estimated (two semilogarithmic and one negative binomial). As a first descriptive result, it was determined that MSMEs promote local development, generate employment, and enable innovation in the productive sectors. Furthermore, the statistical analysis showed that the pandemic had led a decrease in employment in all sectors of MSMEs; however, despite this, sales have increased due to the positive performance of medium-sized enterprises. As for the regression analysis, it was found that there is a positive relationship between employment and sales variables in the log-linear models, with a statistically significant decrease in employment due to the COVID-19 effect. In contrast, the negative binomial model has no statistically or economically significant coefficients. Therefore, based on the findings, public policy intervention at the local and national levels is necessary to support MSMEs in Azuay.
- ÍtemAcceso Abierto“Incidencia de la responsabilidad social empresarial en la competitividad del sector turístico. Caso empresas de alojamiento en el corredor Santa Bárbara”(Universidad Católica de Cuenca, 2024) Castro Espinoza , Franklin Santiago; Ortiz Lazo, Diego Fernando; 0105598650This research analyzes Corporate Social Responsibility (CSR) and its relationship with the competitiveness of lodging companies operating in the Santa Bárbara Corridor. Similarly, it should be noted that the research employed a mixed methodology with a correlational and non-experimental design. Likewise, data collection was conducted through a survey of lodging entrepreneurs. The analysis included statistical techniques to evaluate the perception of entrepreneurs on the influence of CSR practices on the competitiveness of the companies studied. The results revealed a direct relationship between CSR and the increase in competitiveness of lodging companies. Ultimately, it was concluded that CSR influences business competitiveness. Therefore, adopting ethical and sustainable business practices to build a more equitable and fair business environment is highlighted.