“Incidencia de la responsabilidad social empresarial en la competitividad del sector turístico. Caso empresas de alojamiento en el corredor Santa Bárbara”

Abstract

This research analyzes Corporate Social Responsibility (CSR) and its relationship with the competitiveness of lodging companies operating in the Santa Bárbara Corridor. Similarly, it should be noted that the research employed a mixed methodology with a correlational and non-experimental design. Likewise, data collection was conducted through a survey of lodging entrepreneurs. The analysis included statistical techniques to evaluate the perception of entrepreneurs on the influence of CSR practices on the competitiveness of the companies studied. The results revealed a direct relationship between CSR and the increase in competitiveness of lodging companies. Ultimately, it was concluded that CSR influences business competitiveness. Therefore, adopting ethical and sustainable business practices to build a more equitable and fair business environment is highlighted.