Análisis de las radios online universitarias de cuenca, como instrumento de estrategia comunicativa académica

Abstract

This research is qualitative, ethnographic, descriptive, and bibliographic. This scientific article is intended to contribute and propose information about Online University Radios in Cuenca by collecting information and the observation method, interviews with experts of university radio, and directors of the four online university radios. Digital platforms in the current era have become a tool for academic, technical, and professional preparation of students in communication careers; however, in some institutions, programming, pre-professional practices, and technical equipment are not the same due to low budget and poor plan structure for students to carry out activities learned in the classroom. For future communication professionals, it is important to analyze how internships contribute to the student’s professional training.