Implementación de una tienda virtual con servicio de entrega a domicilio: caso de aplicación

Abstract

E-commerce has developed dramatically in recent years, enabling some SMEs to provide online product sales services and achieve greater market penetration. In the COVID-19 pandemic, many SMEs were unable to cope with the decrease in their sales, mainly due to the confinement and recession. This research work aims to implement a virtual store with home delivery, which allows the management of sales and promotion of products within the "Paolita" Bakery. The SCRUM methodology which is widely used in agile software development was applied; the tool that was utilized was MeisterTask, and the framework to be used was Aimeos, being an e-commerce framework with a variety of functions. The purpose of this implementation is to provide an agile solution for the "Paolita" bakery customers to make online purchases with no need to go to the physical store. Before the implementation, research was conducted on the customers' need for the virtual store; it was determined that 70% of the "Paolita" bakery's customers prefer to shop online. On the other hand, once the implementation was completed, the tests that were conducted were the operability, security, and functionality. Conclusively, the implementation of the virtual store improved the sales management of the bakery and allowed this SME to continue operating despite the pandemic; following the confinement measures and guidelines.