- ÍtemAcceso AbiertoLa asociatividad y su impacto en el desarrollo económico y competitivo de las pymes del cantón La Troncal.(Universidad Católica de Cuenca., 2023-10-02) Guaraca Pugo, Ángel Vinicio; Salazar Vazquez, Flor Isabel; 0940595143For SMEs currently have high skills as more and more businesses arise to reach different markets or audiences, for the canton of La Troncal it is presented that small businesses have high competition in the market for clients, since they seek to obtain the best economic and financial performance for the growth of the businesses, for which the observed problem of a lack of associativity between the different businesses that are present in the canton is presented, the proposal of promote business associativity in businesses in order to generate greater benefits in terms of the economic development of each business, so that in order to present the main objective of evaluating the impact of associativity on its economic development, several methods of research to in turn obtain through the population that there were 15 businesses in the sector of which are the parameters that they present for the evaluation of the associativity for this a survey was applied through the Likert scale where the results were analyzed by through a statistical program, which was performed by cronbach's alpha with a reliability of .956. Therefore, therefore, the improvement plan for SMEs in the canton of La Troncal was developed, so as a goal of improving the associativity between small business development strategies, among which are training and administrative training that are informative for the owners of the business sectors that promote associativity between the various businesses.
- ÍtemAcceso AbiertoGestión administrativa y su incidencia en el desempeño laboral del GAD Municipal del Cantón La Troncal en el área de la Dirección Administrativa, periodo 2022.(Universidad Católica de Cuenca., 2023-10-02) Suárez Bueno, Grace Gisella; Orellana Orellana, Fernando; 0302437629The primary objective of this thesis is to determine the impact of administrative management on the organizational performance of the Decentralized Autonomous Government of La Troncal. This investigation aims to enhance administrative management, thereby enabling the verification of tasks and compliance with established processes. Effective administrative management is directed towards efficiently developing strategic management to achieve objectives and goals proposed where the company works to provide its users with a quality service to understand how the institution's current administrative practices affect its overall performance and the strategies that are established according to the needs. The research methodology was based on bibliographic, inductive, deductive, descriptive, analytical, correlational, and statistical studies that explain and propose solutions to the research problem. This methodology provided essential tools for collecting and obtaining actual data presented in this research. Information was collected through a questionnaire survey, establishing the existing relationship between the implementation of administrative management and work performance. In conclusion, it is established that the administrative management process is not being executed effectively, leading to a consequential impact on the organizational performance of the institution. Consequently, inefficiencies are evident in the execution of the strategic plan.
- ÍtemAcceso AbiertoLa gestión financiera y su impacto en el desempeño laboral en el emprendimiento del comercial mi mercadito del cantón La Troncal(Universidad Católica de Cuenca., 2023-09-29) Rodríguez Espinoza, Mario Andrés; Boza Aguirre, Joffre Edgar; 0957992969The research focuses on a crucial aspect of the success of any entrepreneurship, which is financial management, especially in relation to job performance and the ability to generate income. From a theoretical framework, the criteria for financial management are described from a scientific perspective, referring to a set of processes and activities involved in managing a company's financial resources that seek to maximize profitability and minimize risks. This study aims to analyze financial management and assess its impact on the employees' job performance at "Mi Mercadito," a commercial enterprise in El Triunfo canton. The research achieves its objectives by revealing the impact of financial management on employee performance with the aid of the 360-degree Methodology, an effective tool that motivates employees by creating a safe work environment, increasing their confidence in the future, and enhancing their commitment to the organization. Additionally, investigative techniques and methods such as observation, surveys, and the Delphi Method were employed to assess the feasibility of using this tool, identifying periods of uncertainty, stress, and demotivation among employees, as these factors can negatively affect their job performance. In conclusion, this study successfully analyzes how financial management influences the employees' job performance in the entrepreneurial context and proposes effective strategies for improvement within "Mi Mercadito" in El Triunfo canton.
- ÍtemAcceso AbiertoAnálisis del impacto del Covid-19 en la rentabilidad del sector comercial: negocios de electrodoméstico del Cantón La Troncal.(Universidad Católica de Cuenca., 2023-09-26) Suarez Calle, Rafael Enrique; Boza Aguirre, Joffre Edgar; 0941488892The global economic activity suffered a significant blow due to the crisis stemming from the coronavirus disease (COVID-19). It is evident that the economy in the La Troncal canton was also affected due to the 2020 pandemic. The objective of this study was to analyze the impact of COVID-19 on the profitability of the commercial sector, specifically focusing on appliance businesses in the La Troncal canton. The study's methodology employed a mixed approach with a descriptive scope. The population under investigation consisted of appliance businesses within the La Troncal canton. Convenience sampling was used for the sample selection process, focusing on the nearest establishments. The research utilized a survey administered to the employees of the appliance businesses to understand their perception regarding the economic impact of COVID-19 on the commercial sector. Interviews were also conducted with managers and those responsible for the accounting area of the selected businesses to gain insight into the pandemic's impact on business profitability. The results revealed that employees acknowledged a significant effect on business activity and productivity, ranging from 60% to 79%. In the interviews, participants confirmed a noticeable decrease in the profitability of the businesses, primarily attributed to challenges in import and export.
- ÍtemAcceso AbiertoEl liderazgo transformacional y su incidencia en la satisfacción laboral del sector financiero de la economía popular y solidaria del Cantón La Troncal.(Universidad Católica de Cuenca., 2023-09-26) Lucero Juncal, Carlos Alfredo; Macías Urgiles, Lady Lisbeth; Pesantez Molina, Wilson Geovanny; 0302283940; 0302868666The study objective was to examine transformational leadership and its influence on job satisfaction within the financial sector of La Troncal canton's popular and solidarity economy. This paper employed Bernard Bass's model (1987 as cited in Vilchez and Yarlaqué, 2016) to examine transformational leadership in its dimensions: individual considerations, inspirational motivation, idealized influence, and intellectual stimulation. For studying job satisfaction, the approach developed by Meliá and Peiró (1989) was adopted, utilizing their assessment tool known as S20/23, focusing on dimensions such as supervision concerning superiors, satisfaction with participation in decision-making, job satisfaction, and satisfaction with rewards received. The research methodology was applied to 74 employees from 8 savings and credit cooperatives. It was based on the deductive scientific method with a quantitative approach, enabling the establishment of correlations between the study variables. Additionally, the IBM SPSS Statistics for statistical analysis was used, which allowed for measuring the instrument's reliability using Cronbach's Alpha and assessing the normality of data distribution; as a result, the data did not follow a normal distribution, so Spearman's correlation use was necessary. The results showed a direct and high relationship between transformational leadership and job satisfaction, with a significant correlation of (𝜌 = 0.777), considering a 5% error level.