Percepción de la calidad y fidelidad en servicios deportivos privados de la Escuela de Fútbol Guacamayos F.C. Periodo marzo-agosto 2026

Abstract

Background: This research aimed to determine the perception of quality and loyalty in the private sports services provided by the Guacamayos F.C. Soccer School. It was conducted using a quantitative approach, with a non-experimental, cross-sectional, and correlational design. For data collection, the Perceived Quality in Sports Organizations Scale (EPOD, by its Spanish acronym) was used, which assesses the dimensions of technical quality, facilities and equipment activities, and organizational image, as well as the loyalty dimension of the Future Behavioral Intentions Scale in users of sports services. The results showed a favorable perception of service quality and high levels of loyalty among users. Likewise, the instruments showed excellent internal consistency. However, the correlations between the quality dimensions and loyalty were weak and non-significant, indicating that loyalty does not depend exclusively on perceived quality. It is concluded that users maintain a positive assessment of the service, although other factors may influence their continued use and recommendation of the institution. Keywords: perceived quality, loyalty, sports services, soccer school