Resiliencia y adaptabilidad en los emprendimientos: claves del éxito y su impacto en la economía local.

Abstract

This research aimed to analyze the resilience and adaptability of business initiatives in the cantons of El Tambo and Cañar, considering their impact on the regional economy. The research was carried out with a qualitative and quantitative orientation, descriptive and cross-sectional, applying surveys to one hundred business initiatives in the region. The results show that most companies are located in the Cañar canton and are dominated by young business initiatives in sectors such as services, trade, and crafts. Most of the production units are small, with a low level of employment and moderate incomes, with deficiencies in the dimensions of growth and sustainability. In terms of resilience, low prepareness for emergencies and disasters was observed, along with the absence of advanced action plans and support networks that strengthen business management. Despite this, some financial capacity was identified to counter disasters and maintain relatively stable conditions in adverse circumstances. In terms of adaptability, it is indicated that innovation and modification of internal processes occur at irregular intervals, although there is an acceptable degree of organization. Overall, the results show that entrepreneurship contributes mainly to the generation of employment and the revitalization of local trade. However, its impact remains limited due to structural weaknesses that restrict its sustainability and impact on economic development and growth.