Análisis del podcast como recurso en los medios digitales en Cuenca

Abstract

This research analyzes podcasts as a resource in the digital media in Cuenca. It is qualitative and quantitative, focused on virtual ethnography through observation techniques, surveys, and interviews with specialists and professionals to inquire about the contribution of this resource in the construction of information. The podcast is audiovisual content that allows the users to watch it whenever they wishe. The content should be a digital audio file that users can access and listen to whenever and wherever they want, through any device. Its contribution is evident in communication, education, entertainment, and everything of interest to the consumer. This medium or channel differs from others because it allows the user to have immediate quality information and occupies little space on a device with global reach. The podcast as an information tool allows the media to increase visits and share multimedia content, contributing to interactivity with Internet users.