Fortalecimiento y promoción turística del cantón Gualaquiza, a través de una revista digital periodística

Abstract

The following research work aims to promote and strengthen tourism in the Gualaquiza canton, using the new digital tools offered by the ICTs on the web, in this case a digital journalism magazine. And through digital journalism and its multimedia facet, we can give a relatively broad touch of interactivity to the product, through photography, audio, video and text, which will make it a more striking magazine seen from the audiovisual and photographic point. As it is a digital journalistic product, it is strongly related to the Strategic Communication in the promotion of Gualaquiza canton, which entails strengthening the cultural and natural sector of the aforementioned place, directly entering the tourism sector of the area, through different research methodologies that allow us to locate weak and strong points of the cultural and tourist sector of Gualaquiza canton, to later reinforce them through the digital magazine to be created.