Análisis de los procesos comunicacionales en redes sociales de las culturas urbanas en Cuenca.

Abstract

This academic article describes communication processes around Hip Hop movement social networks in Cuenca. This topic is approached from different edges or hip hop’s components: rap, breakdance, graffiti and torna mesa. Leaders from this artistic movement detail their migration and public space nexus to social networks. Facebook, an extraterritorial media, which allows the identity to be transcendent frequently, unlike traditional media. It is going to characterize the Hip Hop culture, in terms of their dress, use of accessories, symbols that represent their group. Likewise, the communicative processes of this urban group will be identified, in order to describe its digital activity in the social network Facebook. In-depth interviews are the contribution to analyze the construction and dissemination of this art beyond the public space to cybernetics.