Elaboración de un plan comunicación para el gobierno autónomo descentralizado de la parroquia Cumbe

Abstract

The present project expects to carry out a communication plan for the Cumbe Decentralized Autonomous Government (GAD). The research problem lies in the need to have a communication plan to disseminate effectively internal and external communication in this organization. This research uses a qualitative methodology based on observation and interviewing techniques. It is carried out in Cuenca city between April and December 2018. This research participant are from different publics of the Parochial Government who serve to evaluate the internal and external communication. The investigation concluded that it is urgent to the GAD to have a communication plan and follow the guidelines that are required to face any situation.