Trabajos de Titulación - Sede Macas - Administración de Empresas
URI permanente para esta colecciónhttps://dspace.ucacue.edu.ec/handle/ucacue/104
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Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2026) Yupa Pando, Jeaneiry JulietItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2026) Marin Tapia , Adriana YurileidyItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2026) Torres Marca , Stalin MichaelItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2026) Kunkumas Wamputsrik, Itamar PatricioItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2026) Shiki Antun, Melida LeonorItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto(Universidad Católica de Cuenca., 2026) Riera Castro, Elvis JhainItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto(Universidad Católica de Cuenca., 2026) Ochoa Piedra, Oscar EfrenItem type: Ítem , Access status: Acceso Abierto , Relación entre el clima organizacional y la productividad operativa en la empresa de faenamiento avicola "Superpollos" del cantón Morona(Universidad Católica de Cuenca., 2028-10-14) Yupa Pando, Jeaneiry JulietThe study aimed to determine the relationship between organizational climate and operational productivity as perceived by workers at the poultry processing company “Superpollos” in Morona Canton, as well as to analyze the explanatory capacity of organizational climate using simple linear regression. The study employed a quantitative approach with a correlational scope, a non-experimental design, and a cross-sectional approach. Thirty-six workers from a population of 40 participated in the study. A five-point Likert-scale questionnaire was administered and validated through the judgment of six experts. Reliability was excellent for both organizational climate (α = 0.964) and operational productivity (α = 0.962). Organizational climate was analyzed through the dimensions of communication, leadership, teamwork, and working conditions. According to Spearman’s rho, teamwork showed the strongest bivariate association with productivity (rho = 0.843; p < 0.001), followed by communication (rho = 0.722; p < 0.001) and leadership (rho = 0.717; p = 0.001); working conditions did not reach statistical significance (rho = 0.326; p = 0.052). Simple linear regression showed a strong positive relationship between organizational climate and productivity (R = 0.952; R² = 0.906; F(1, 34) = 325.977; p < 0.001). It is concluded that a favorable organizational climate is strongly associated with higher levels of operational productivity, although the results should be interpreted without attributing causality.Item type: Ítem , Access status: Acceso Abierto , Innovación tecnológica aplicada y su contribución al crecimiento de las PYMES del Sector Comercial en el Cantón Sucúa.(Universidad Católica de Cuenca., 2025) Avilés Maruri, Marlon JosephThis research analyzes how the application of technological innovation contributes to growth of small and medium-sized enterprises (SMEs) in the commercial sector of Canton of Sucúa. SMEs represent a key economic segment, contributing approximately 13% to the national GDP and generating over 30% of formal employment. Due to the limited availability of local empirical research was to evaluate the impact of technological solutions on business growth. A non-experimental, cross-sectional correlational quantitative design was applied to 26 formally identified and registered SMEs in Sucúa. A 34-item survey using a five-point Likert scale was administered, validated by experts, and demonstrated high reliability. Data were analyzed using descriptive statistics, Pearson correlations, and multiple linear regression via SPSS. The findings indicate that digital marketing (β=0.697; p < 0.001) and inventory management (β=0.214; p < 0.05) are the most significant technological factors contributing to business growth. In contrast, other dimensions such as electronic invoicing and employee training require more concrete implementation processes to demonstrate their impact. These results underscore the need to prioritize investment in digital platforms and automated stock control systems, and support the development of public policies and continuous training programs that promote the digital transformation of SMEs in local contexts. Keywords: Business growth, technological innovation, small and medium-sized enterprises, commercial digitalizationItem type: Ítem , Access status: Acceso Abierto , Estrategias empresariales de marketing digital para mejorar la comercialización de carne bovina en el cantón Morona.(Universidad Católica de Cuenca., 2025) Montenegro Montenegro, Juan CarlosThe research was designed to develop business strategies in digital marketing to improve the commercialization of beef in the Morona canton, based on a theoretical and empirical analysis of the practices and perceptions of local traders. A quantitative, descriptive, non-experimental, and cross-sectional methodology was employed, using a structured survey administered to 34 formal beef retail establishments. The results were processed statistically and interpreted through frequency analysis and measures of central tendency. The findings reveal that, although traders recognize the quality of their products and express a willingness to invest in digital strategies, they exhibit significant weaknesses in the use of technological tools such as geolocation, paid advertising, graphic design, and database management. These shortcomings limit their market reach, weaken customer loyalty, and demonstrate the absence of clear strategic planning. Therefore, it is concluded that the main barrier to digital positioning does not lie in traders’ perception of marketing itself, but rather in the lack of technical training and institutional support necessary to implement coherent, innovative, and sustainable actions. This justifies the formulation of recommendations focused on structured training, the creation of a digital visibility platform, and the co-financing of targeted advertising campaigns among organized traders. Keywords: digital marketing, beef, traders, Morona, commercializationItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Chacha Arteaga , Chacha ArteagaItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Jimbicti Juanga , Tania ElizabethItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Sailema Chipantiza, Karina JannethItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Jaramillo Zhumi, Nikoll DayanaItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Castro Velecela , Alondra SamanthaItem type: Ítem , Access status: Acceso Abierto , Factores determinantes en la industrialización de la carne de ganado bovino en el cantón Morona – Provincia de Morona Santiago – Ecuador(Universidad Católica de Cuenca., 2025) Coello Miranda, Luis MiguelThis research examines the factors that drive or limit the industrialization of beef production in the Morona Canton, located in the Morona Santiago province of Ecuador. Methodologically, the study adopts a quantitative approach with a correlational and explanatory scope. Based on a survey of 220 cattle ranchers using a five-point Likert scale, the multiple regression model reveals a strong correlation, explaining 89.3% of the variability in industrialization, with a low standard error. Market access emerges as the most influential predictor, followed by investment/financing and innovation; associativity plays an indirect facilitating role. Women possess greater human capital and are at the forefront of cooperative forms, while most men operate independently, suggesting the need to leverage women's organizational capacity. The study highlights that, in the absence of predictable markets, accessible credit, and technology transfer, producers continue to sell live cattle, thus wasting potential added value. The study recommends multisectoral policies that combine subsidized credit lines, modular slaughterhouses, cold chains, continuous training, and incentives for deforestation-free premium niches. Furthermore, the importance of territorial governance and its alignment with Agricultural Public Policy is emphasized as essential for achieving sustainable, competitive, and socially inclusive industrialization. Keywords: Industrialization, beef cattle, sustainability, added value, investmentItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Campoverde Solorzano, Clara PatriciaItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Lamulle Roldán , Leonardo WilsonItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Nugra Piedra, Alex MauricioItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Valverde Cabrera, Cristian David
