Trabajos de Titulación - Sede Macas - Administración de Empresas

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  • Ítem
    Acceso Abierto
    Bitcoin: Análisis de uso y situación legal en Ecuador.
    (Universidad Católica de Cuenca., 2024) Salazar Nugra , Aarón Antonio; Morales Pazmiño, Klever Alfonso; 1400733364
    Payment methods converted into items, objects and different metals ultimately lead to then creation of money. The use of digital currencies is currently attracting attention, and money uses the Internet for transactions. This makes research an important area of interest. Bitcoin was chosen as the initial and best-known cryptocurrency. The bibliographic review method was used to examine sources related to the topic in question. By analyzing the situation of cryptocurrencies in Ecuador and comparing Bitcoin in various countries that were relevant to this topic. Analyze the relevant data, run a trading tutorial on software, evaluate the pros and cons of this digital currency, and ultimately provide unbiased information on the potential of cryptocurrencies in the nation. There are numerous skepticisms about its use and concerns about its regularization, but with the exception of El Salvador's Bitcoin Law, there is no conclusive legal basis for this issue, probably due to recent development and continued value. Due to globalization, Ecuador could potentially use its currency with the adoption of digital currencies or other means such as cryptocurrency price regulation.
  • Ítem
    Acceso Abierto
    Análisis de los factores de producción que han generado crecimiento económico en las PYMES del Cantón Morona.
    (Universidad Católica de Cuenca., 2024) Tseremp Tekamch , Yankur Fernando; Jaramillo Quezada , Jovina Alejandra; 1400590426
    Small and medium-sized SMEs seek to generate wealth, sources of employment, profitability and have sustainable development in the local, national and international economy. The objective of this research work was to determine which are the production factors that have generated economic growth in small and medium-sized companies in the Morona Canton in the province of Morona Santiago – Ecuador. The methodology used is mixed because at first bibliographic sources from previous studies carried out were used and on the other hand a Likert-type survey of 30 questions was applied to a sample of 98 representatives of micro, medium and small businesses in the Morona Canton, for content validation the method of individual aggregates was applied and to measure trust the statistical method of Cronbach's alpha was used. To analyze the data, a statistical correlation analysis was carried out in the SPSS statistical software. Among the main conclusions of this study that allowed us to measure the independent and dependent variables, it can be determined that the production factors that have generated growth are: Financial resources; human resources and financial skills, which show a statistical result of positive qualification, that is, less than 0.005.
  • Ítem
    Acceso Abierto
    Desarrollo del turismo comunitario en el Cantón Morona y su relación con otros cantones de la Amazonía.
    (Universidad Católica de Cuenca., 2024) Bautista Acevedo , Evelin Tatiana; Morquecho Salto , Julio Cesar; 1401312168
    Community tourism in the Morona Canton represents a representative contribution to improving the economic and social environment. In recent years this activity has been intensifying in a poorly organized way. The objective of the study was to analyze the development of community tourism in the Morona canton and the relationship it has with the other cantons of the Amazon. The methodology was qualitative, descriptive and bibliographic review which allowed obtaining information from previous studies through local, national and international impact platforms. The results highlight the importance of promoting community tourism in Morona, as evidenced from 2015 to 2022, it has generated more than $105,000 produced by lodging, food service, and trail tours activities. Community tourism is based on highlighting and transmitting the customs and traditions of communities. It is a source of jobs since in 2016 it generated 484,884 vacancies while in 2019 it rose to 522,508. This is due to the policies proposed by the GAD's of Morona to improve tourism. In conclusion, Morona tourism is the strongest compared to the canton of Logroño, Pablo Sexto, San Juan Bosco, Tiwinza and Palora.
  • Ítem
    Embargo
    Estrategias financieras que generan crecimiento en las PYMES del sector comercial del Cantón Morona.
    (Universidad Católica de Cuenca., 2024) Patiño Ramon, Edgar Josue; Pinzón Prado, Leidy Tatiana; 1400859227
    Currently, small and medium-sized companies known as SMEs have shown a variety of conflicts regarding the development of their economic activities. That is why, for this research, the objective was to identify the financial strategies in the Morona canton by collecting data and information from different authors and the SMEs of Morona. For which the mixed approach was used as a methodology, that is, collection and analysis of qualitative and quantitative information. In addition, descriptive and bibliographic research was used to further support the research. To collect information, 98 SMEs from the commercial sector of the Morona canton were sampled, obtaining the following results: 85% consider that their SMEs are profitable; 83% know the importance of applying financial strategies in their business; 32% apply functional strategies and 29% apply financial strategies; It was later evident that the financial strategy most applied by SMEs in the Morona canton is profitability and investment. SMEs base their financial capital on their own and co-financed funds. Finally, SMEs use social networks, conventional marketing, billboards as advertising in order to boost their economic growth.
  • Ítem
    Embargo
    Evaluación de las habilidades emprendedoras y el crecimiento de las PYMES en el Cantón Morona.
    (Universidad Católica de Cuenca., 2024) Jara Cardenas, Jhosselyn Paulina; Jaramillo Quezada, Jovina Alejandra; 1400857296
    Currently, SMEs are considered the engine of a country's economy; they are capable of generating greater sources of stable and secure jobs for the population of the Morona canton. The main objective of the scientific article is to know the different entrepreneurial skills and how they influence the growth of SMEs in the canton. The methodology used was qualitative-quantitative with the documentary bibliographic method, based on secondary sources of information. A descriptive approach was also used, the SMEs, growth and main obstacles were analyzed and characterized, based on information obtained from surveys of a sample of 98 SMEs in the canton in person and virtually. According to the research carried out, it was determined that 36% of the SMEs in the canton do not carry out a market study or research; while 77% allude that their financing mainly comes from financial institutions. In relation to the obstacles that SMEs have presented, 80% allude to the high level of competition in their surroundings, since they use innovative strategies, provide a similar product or service at a lower cost. Which considerably influences the economic profits and stability of SMEs.