Trabajos de Titulación - Sede Macas - Administración de Empresas
URI permanente para esta colecciónhttps://dspace.ucacue.edu.ec/handle/ucacue/104
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Item type: Ítem , Access status: Acceso Abierto , Innovación tecnológica aplicada y su contribución al crecimiento de las PYMES del Sector Comercial en el Cantón Sucúa.(Universidad Católica de Cuenca., 2025) Avilés Maruri, Marlon Joseph; Morales Pazmiño, Klever Alfonso; 1450274889This research analyzes how the application of technological innovation contributes to growth of small and medium-sized enterprises (SMEs) in the commercial sector of Canton of Sucúa. SMEs represent a key economic segment, contributing approximately 13% to the national GDP and generating over 30% of formal employment. Due to the limited availability of local empirical research was to evaluate the impact of technological solutions on business growth. A non-experimental, cross-sectional correlational quantitative design was applied to 26 formally identified and registered SMEs in Sucúa. A 34-item survey using a five-point Likert scale was administered, validated by experts, and demonstrated high reliability. Data were analyzed using descriptive statistics, Pearson correlations, and multiple linear regression via SPSS. The findings indicate that digital marketing (β=0.697; p < 0.001) and inventory management (β=0.214; p < 0.05) are the most significant technological factors contributing to business growth. In contrast, other dimensions such as electronic invoicing and employee training require more concrete implementation processes to demonstrate their impact. These results underscore the need to prioritize investment in digital platforms and automated stock control systems, and support the development of public policies and continuous training programs that promote the digital transformation of SMEs in local contexts. Keywords: Business growth, technological innovation, small and medium-sized enterprises, commercial digitalizationItem type: Ítem , Access status: Acceso Abierto , Estrategias empresariales de marketing digital para mejorar la comercialización de carne bovina en el cantón Morona.(Universidad Católica de Cuenca., 2025) Montenegro Montenegro, Juan Carlos; Cabrera Lituma , Esteban Andrés; 1401243793The research was designed to develop business strategies in digital marketing to improve the commercialization of beef in the Morona canton, based on a theoretical and empirical analysis of the practices and perceptions of local traders. A quantitative, descriptive, non-experimental, and cross-sectional methodology was employed, using a structured survey administered to 34 formal beef retail establishments. The results were processed statistically and interpreted through frequency analysis and measures of central tendency. The findings reveal that, although traders recognize the quality of their products and express a willingness to invest in digital strategies, they exhibit significant weaknesses in the use of technological tools such as geolocation, paid advertising, graphic design, and database management. These shortcomings limit their market reach, weaken customer loyalty, and demonstrate the absence of clear strategic planning. Therefore, it is concluded that the main barrier to digital positioning does not lie in traders’ perception of marketing itself, but rather in the lack of technical training and institutional support necessary to implement coherent, innovative, and sustainable actions. This justifies the formulation of recommendations focused on structured training, the creation of a digital visibility platform, and the co-financing of targeted advertising campaigns among organized traders. Keywords: digital marketing, beef, traders, Morona, commercializationItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Chacha Arteaga , Chacha Arteaga; Gualan Oviedo, Jimy Rodrigo; 1450120959Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Jimbicti Juanga , Tania Elizabeth; Gualan Oviedo, Jimy Rodrigo; 1401293566Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Sailema Chipantiza, Karina Janneth; Morales Pazmiño, Klever Alfonso; 1450136831Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Jaramillo Zhumi, Nikoll Dayana; Gualan Oviedoi, Jimy Rodrigo; 1400981393Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Castro Velecela , Alondra Samantha; Mena Trujillo, Romel Patricio; 1401098205Item type: Ítem , Access status: Acceso Abierto , Factores determinantes en la industrialización de la carne de ganado bovino en el cantón Morona – Provincia de Morona Santiago – Ecuador(Universidad Católica de Cuenca., 2025) Coello Miranda, Luis Miguel; Gualan Oviedo , Jimy Rodrigo; 1401296379This research examines the factors that drive or limit the industrialization of beef production in the Morona Canton, located in the Morona Santiago province of Ecuador. Methodologically, the study adopts a quantitative approach with a correlational and explanatory scope. Based on a survey of 220 cattle ranchers using a five-point Likert scale, the multiple regression model reveals a strong correlation, explaining 89.3% of the variability in industrialization, with a low standard error. Market access emerges as the most influential predictor, followed by investment/financing and innovation; associativity plays an indirect facilitating role. Women possess greater human capital and are at the forefront of cooperative forms, while most men operate independently, suggesting the need to leverage women's organizational capacity. The study highlights that, in the absence of predictable markets, accessible credit, and technology transfer, producers continue to sell live cattle, thus wasting potential added value. The study recommends multisectoral policies that combine subsidized credit lines, modular slaughterhouses, cold chains, continuous training, and incentives for deforestation-free premium niches. Furthermore, the importance of territorial governance and its alignment with Agricultural Public Policy is emphasized as essential for achieving sustainable, competitive, and socially inclusive industrialization. Keywords: Industrialization, beef cattle, sustainability, added value, investmentItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Campoverde Solorzano, Clara Patricia; Mena Trujillo, Romel Patricio; 1400991137Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Lamulle Roldán , Leonardo Wilson; López Jara , Ana Alexandra; 1600413742Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Nugra Piedra, Alex Mauricio; Mena Trujillo , Alex Mauricio; 1400875546Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Valverde Cabrera, Cristian David; Morales Pazmiño, Klever Alfonso; 1400699961Item type: Ítem , Access status: Acceso Abierto , Factores que inciden para la sostenibilidad empresarial de las pymes del cantón Morona.(Universidad Católica de Cuenca., 2025) Alvarez Gonzalez, Pamela Nicole; Morquecho Saltos, Julio Cesar; 0350079711The sustainability of small and medium-sized enterprises (SMEs) is crucial for the economic development of any region. However, these businesses face various challenges that limit their growth and market longevity. The main objective of this study is to identify and analyze the factors affecting the sustainability of SMEs in the area. The purpose of this research is to examine the factors that influence the sustainability of small and mediumsized enterprises in the Morona canton. A qualitative approach was used, employing Likertscale surveys with 36 questions as data collection tools, applied to a sample of 50 representatives from SMEs in the canton. These businesses are the most well-known and frequently visited by the public. It is important to identify the factors that impact the sustainability of SMEs in Morona canton to propose strategies and policies that support their development and competitiveness. Additionally, document analysis and quantitative data from databases such as SUPERCIAS were utilized for data collection. The results revealed a variety of determinant factors affecting the sustainability of SMEs in Morona canton, including financial elements, profitability, the use of robust financing, innovation and technology, efficient resource management, and staff training. These factors are vital for the sustained growth and survival of SMEs.Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Vallejo Alcivar, Washington Ariel; Morales Pazmiño, Klever Alfonso; 1400725253Proyecto de Titulación embargado para publicación. Estará disponible a la fecha de publicación o de cierre de embargo.Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025-01-16) Jimenez Rios , Andrea Rubi; Gualán Oviedo, Jimmy Rodrigo; 1450041932Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto(Universidad Católica de Cuenca., 2024) Barriga Ortiz , Luis Gonzalo; Morquecho Salto , Julio Cesar; 1401237209Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto(Universidad Católica de Cuenca., 2024-12-18) Revelo Villavicencio , Jheymi Nicol; Gualán Oviedo, Jimmy Rodrigo; 1401319213Proyecto de Titulación embargado para publicación. Estará disponible a la fecha de publicación o de cierre de embargoItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto. 3. En el espacio destinado para el resumen, se deberá(Universidad Católica de Cuenca., 2024-12-18) Tsakimp Tsuink, Numi Vicente; Pinzón Prado , Leidy Tatiana; 1450170897Proyecto de Titulación embargado para publicación. Estará disponible a la fecha de publicación o de cierre de embargo.Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2024-11-27) Espinoza Marquez, Antonio Israel; Cabrera Lituma , Esteban Andres; 1720557162Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2024-11-27) Chucay Chacha, Lisbeth Evelin; Vallejo Yucci , Timoteo Efraín; 1401310352
