Trabajos de Titulación - Sede Macas - Administración de Empresas
URI permanente para esta colecciónhttps://dspace.ucacue.edu.ec/handle/ucacue/104
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Item type: Ítem , Access status: Acceso Abierto , Factores determinantes en la industrialización de la carne de ganado bovino en el cantón Morona – Provincia de Morona Santiago – Ecuador(Universidad Católica de Cuenca., 2025) Coello Miranda, Luis Miguel; Gualan Oviedo , Jimy Rodrigo; 1401296379This research examines the factors that drive or limit the industrialization of beef production in the Morona Canton, located in the Morona Santiago province of Ecuador. Methodologically, the study adopts a quantitative approach with a correlational and explanatory scope. Based on a survey of 220 cattle ranchers using a five-point Likert scale, the multiple regression model reveals a strong correlation, explaining 89.3% of the variability in industrialization, with a low standard error. Market access emerges as the most influential predictor, followed by investment/financing and innovation; associativity plays an indirect facilitating role. Women possess greater human capital and are at the forefront of cooperative forms, while most men operate independently, suggesting the need to leverage women's organizational capacity. The study highlights that, in the absence of predictable markets, accessible credit, and technology transfer, producers continue to sell live cattle, thus wasting potential added value. The study recommends multisectoral policies that combine subsidized credit lines, modular slaughterhouses, cold chains, continuous training, and incentives for deforestation-free premium niches. Furthermore, the importance of territorial governance and its alignment with Agricultural Public Policy is emphasized as essential for achieving sustainable, competitive, and socially inclusive industrialization. Keywords: Industrialization, beef cattle, sustainability, added value, investmentItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Campoverde Solorzano, Clara Patricia; Mena Trujillo, Romel Patricio; 1400991137Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Lamulle Roldán , Leonardo Wilson; López Jara , Ana Alexandra; 1600413742Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Nugra Piedra, Alex Mauricio; Mena Trujillo , Alex Mauricio; 1400875546Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Valverde Cabrera, Cristian David; Morales Pazmiño, Klever Alfonso; 1400699961Item type: Ítem , Access status: Acceso Abierto , Factores que inciden para la sostenibilidad empresarial de las pymes del cantón Morona.(Universidad Católica de Cuenca., 2025) Alvarez Gonzalez, Pamela Nicole; Morquecho Saltos, Julio Cesar; 0350079711The sustainability of small and medium-sized enterprises (SMEs) is crucial for the economic development of any region. However, these businesses face various challenges that limit their growth and market longevity. The main objective of this study is to identify and analyze the factors affecting the sustainability of SMEs in the area. The purpose of this research is to examine the factors that influence the sustainability of small and mediumsized enterprises in the Morona canton. A qualitative approach was used, employing Likertscale surveys with 36 questions as data collection tools, applied to a sample of 50 representatives from SMEs in the canton. These businesses are the most well-known and frequently visited by the public. It is important to identify the factors that impact the sustainability of SMEs in Morona canton to propose strategies and policies that support their development and competitiveness. Additionally, document analysis and quantitative data from databases such as SUPERCIAS were utilized for data collection. The results revealed a variety of determinant factors affecting the sustainability of SMEs in Morona canton, including financial elements, profitability, the use of robust financing, innovation and technology, efficient resource management, and staff training. These factors are vital for the sustained growth and survival of SMEs.Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025) Vallejo Alcivar, Washington Ariel; Morales Pazmiño, Klever Alfonso; 1400725253Proyecto de Titulación embargado para publicación. Estará disponible a la fecha de publicación o de cierre de embargo.Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2025-01-16) Jimenez Rios , Andrea Rubi; Gualán Oviedo, Jimmy Rodrigo; 1450041932Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto(Universidad Católica de Cuenca., 2024) Barriga Ortiz , Luis Gonzalo; Morquecho Salto , Julio Cesar; 1401237209Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto(Universidad Católica de Cuenca., 2024-12-18) Revelo Villavicencio , Jheymi Nicol; Gualán Oviedo, Jimmy Rodrigo; 1401319213Proyecto de Titulación embargado para publicación. Estará disponible a la fecha de publicación o de cierre de embargoItem type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto. 3. En el espacio destinado para el resumen, se deberá(Universidad Católica de Cuenca., 2024-12-18) Tsakimp Tsuink, Numi Vicente; Pinzón Prado , Leidy Tatiana; 1450170897Proyecto de Titulación embargado para publicación. Estará disponible a la fecha de publicación o de cierre de embargo.Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2024-11-27) Espinoza Marquez, Antonio Israel; Cabrera Lituma , Esteban Andres; 1720557162Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2024-11-27) Chucay Chacha, Lisbeth Evelin; Vallejo Yucci , Timoteo Efraín; 1401310352Item type: Ítem , Access status: Acceso Abierto , Proyecto de Titulación embargado con fines de publicación de impacto.(Universidad Católica de Cuenca., 2024-11-27) Lucero Arevalo, Escarleth Talia; Vallejo Yucci, Timoteo Efrain; 1401306467Item type: Ítem , Access status: Acceso Abierto , Bitcoin: Análisis de uso y situación legal en Ecuador.(Universidad Católica de Cuenca., 2024) Salazar Nugra , Aarón Antonio; Morales Pazmiño, Klever Alfonso; 1400733364Payment methods converted into items, objects and different metals ultimately lead to then creation of money. The use of digital currencies is currently attracting attention, and money uses the Internet for transactions. This makes research an important area of interest. Bitcoin was chosen as the initial and best-known cryptocurrency. The bibliographic review method was used to examine sources related to the topic in question. By analyzing the situation of cryptocurrencies in Ecuador and comparing Bitcoin in various countries that were relevant to this topic. Analyze the relevant data, run a trading tutorial on software, evaluate the pros and cons of this digital currency, and ultimately provide unbiased information on the potential of cryptocurrencies in the nation. There are numerous skepticisms about its use and concerns about its regularization, but with the exception of El Salvador's Bitcoin Law, there is no conclusive legal basis for this issue, probably due to recent development and continued value. Due to globalization, Ecuador could potentially use its currency with the adoption of digital currencies or other means such as cryptocurrency price regulation.Item type: Ítem , Access status: Acceso Abierto , Análisis de los factores de producción que han generado crecimiento económico en las PYMES del Cantón Morona.(Universidad Católica de Cuenca., 2024) Tseremp Tekamch , Yankur Fernando; Jaramillo Quezada , Jovina Alejandra; 1400590426Small and medium-sized SMEs seek to generate wealth, sources of employment, profitability and have sustainable development in the local, national and international economy. The objective of this research work was to determine which are the production factors that have generated economic growth in small and medium-sized companies in the Morona Canton in the province of Morona Santiago – Ecuador. The methodology used is mixed because at first bibliographic sources from previous studies carried out were used and on the other hand a Likert-type survey of 30 questions was applied to a sample of 98 representatives of micro, medium and small businesses in the Morona Canton, for content validation the method of individual aggregates was applied and to measure trust the statistical method of Cronbach's alpha was used. To analyze the data, a statistical correlation analysis was carried out in the SPSS statistical software. Among the main conclusions of this study that allowed us to measure the independent and dependent variables, it can be determined that the production factors that have generated growth are: Financial resources; human resources and financial skills, which show a statistical result of positive qualification, that is, less than 0.005.Item type: Ítem , Access status: Acceso Abierto , Desarrollo del turismo comunitario en el Cantón Morona y su relación con otros cantones de la Amazonía.(Universidad Católica de Cuenca., 2024) Bautista Acevedo , Evelin Tatiana; Morquecho Salto , Julio Cesar; 1401312168Community tourism in the Morona Canton represents a representative contribution to improving the economic and social environment. In recent years this activity has been intensifying in a poorly organized way. The objective of the study was to analyze the development of community tourism in the Morona canton and the relationship it has with the other cantons of the Amazon. The methodology was qualitative, descriptive and bibliographic review which allowed obtaining information from previous studies through local, national and international impact platforms. The results highlight the importance of promoting community tourism in Morona, as evidenced from 2015 to 2022, it has generated more than $105,000 produced by lodging, food service, and trail tours activities. Community tourism is based on highlighting and transmitting the customs and traditions of communities. It is a source of jobs since in 2016 it generated 484,884 vacancies while in 2019 it rose to 522,508. This is due to the policies proposed by the GAD's of Morona to improve tourism. In conclusion, Morona tourism is the strongest compared to the canton of Logroño, Pablo Sexto, San Juan Bosco, Tiwinza and Palora.Item type: Ítem , Access status: Acceso Abierto , Estrategias financieras que generan crecimiento en las PYMES del sector comercial del Cantón Morona.(Universidad Católica de Cuenca., 2024) Patiño Ramon, Edgar Josue; Pinzón Prado, Leidy Tatiana; 1400859227Currently, small and medium-sized companies known as SMEs have shown a variety of conflicts regarding the development of their economic activities. That is why, for this research, the objective was to identify the financial strategies in the Morona canton by collecting data and information from different authors and the SMEs of Morona. For which the mixed approach was used as a methodology, that is, collection and analysis of qualitative and quantitative information. In addition, descriptive and bibliographic research was used to further support the research. To collect information, 98 SMEs from the commercial sector of the Morona canton were sampled, obtaining the following results: 85% consider that their SMEs are profitable; 83% know the importance of applying financial strategies in their business; 32% apply functional strategies and 29% apply financial strategies; It was later evident that the financial strategy most applied by SMEs in the Morona canton is profitability and investment. SMEs base their financial capital on their own and co-financed funds. Finally, SMEs use social networks, conventional marketing, billboards as advertising in order to boost their economic growth.Item type: Ítem , Access status: Acceso Abierto , Evaluación de las habilidades emprendedoras y el crecimiento de las PYMES en el Cantón Morona.(Universidad Católica de Cuenca., 2024) Jara Cardenas, Jhosselyn Paulina; Jaramillo Quezada, Jovina Alejandra; 1400857296Currently, SMEs are considered the engine of a country's economy; they are capable of generating greater sources of stable and secure jobs for the population of the Morona canton. The main objective of the scientific article is to know the different entrepreneurial skills and how they influence the growth of SMEs in the canton. The methodology used was qualitative-quantitative with the documentary bibliographic method, based on secondary sources of information. A descriptive approach was also used, the SMEs, growth and main obstacles were analyzed and characterized, based on information obtained from surveys of a sample of 98 SMEs in the canton in person and virtually. According to the research carried out, it was determined that 36% of the SMEs in the canton do not carry out a market study or research; while 77% allude that their financing mainly comes from financial institutions. In relation to the obstacles that SMEs have presented, 80% allude to the high level of competition in their surroundings, since they use innovative strategies, provide a similar product or service at a lower cost. Which considerably influences the economic profits and stability of SMEs.Item type: Ítem , Access status: Acceso Abierto , Análisis de estrategias empresariales que aplican las MIPYMES agropecuarias de la ciudad de Macas - Ecuador.(Universidad Católica de Cuenca., 2024) Mejía Velepucha , Joselyn Elizabeth; Ruiz Ruiz, Martha Isabel; 1450013923Companies dedicated to marketing agricultural products play a determining role not only in the city of Macas, but also in the economy of the province of Morona Santiago. The objective is to determine the most optimal business strategies for the agricultural Mi SMEs in the city of Macas. It has a mixed approach, that is, it is made up of qualitative and quantitative methodology, in addition, descriptive, bibliographic and documentary research was used with a non-experimental design. In addition, surveys were used to obtain research data. Obtaining as results that 96% of the Mi SMEs within the city are profitable, since they have been in the market for more than 16 years. Their main obstacle is the high level of competition, which is why they use 55% of operational strategies, such as customer service. The capital is based on own funds and co-financing. New future strategies will contribute to growth and sustainability, such as innovation and technology, so it is important to take into account new innovations that allow the agricultural sector to create new opportunities locally, nationally and internationally.
