Trabajos de Titulación - Sede Azogues - Administración de Empresas
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Examinando Trabajos de Titulación - Sede Azogues - Administración de Empresas por Materia "atractivo turístico"
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- ÍtemAcceso Abierto“Caracterización de las ventajas competitivas de los atractivos turísticos de la parroquia Luis Cordero, Azogues-Ecuador”(Universidad Católica de Cuenca., 2023) Muyudumbay Inga, Rosa Elizabeth; Reyes Cárdenas, Narciza Azucena; 0302592696; ., .The competitive advantage in the tourism sector is a fundamental tool to differentiate among the others; this research identified the variables according to the topic "Competitive Advantages Characterization of the Luis Cordero Parish Tourist Attractions, Azogues-Ecuador,” a survey was the instrument and was applied to tourists in Azogues City. The study was conducted through mixed investigation; it means qualitative and quantitative, t was exploratory and descriptive scope, and non- experimental cross-sectional; subsequently, after obtaining the results and uploading data to Excel, the SPSS statistical software and Spearman's correlation processed the information and the analysis revealed that the association degree coefficient between the tourism adequacy variables, good practices, and tourism recreation has a strong association with competitive advantages, obtaining coefficients of 0.393**, 0.444**, and 0.320** respectively and determining that the variables are relevant as a competitive advantage over other places.