Trabajos de Titulación - Extensión Cañar - Administración de Empresas
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Examinando Trabajos de Titulación - Extensión Cañar - Administración de Empresas por Autor "López Shishingo, Jeniffer Ignancia"
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- ÍtemSolo MetadatosEstrategias de sostenibilidad para los emprendimientos de la Tucayta(Universidad Católica de Cuenca., 2022) López Shishingo, Jeniffer Ignancia; Ordoñez Gavilanez, Magdalena Emilia; 035019192-0In business, sustainability refers not only to the opportunity for business management improvement and change but also helps to set new ways to coexist with society and its surrounding environment. This research aimed to determine sustainable strategies applicable to enterprises at the second-grade organization ‘Tucayta’ in the Cañar canton-Ecuador. For this reason, mixed approach research with a descriptive scope was carried out, using a bibliographic and field design, where the survey technique was carried out using a questionnaire applied to two populations: 1) administrative staff and employees, 2) the target market population where a probabilistic sampling census was carried out respectively. The results show administrative management weaknesses that affect the economic, social, and environmental dimensions of the business sustainability variable; from the financial perspective, it is necessary to implement strategies related to cost control, sales increase, and profitability generation; projecting the customers’ satisfaction needs without compromising the environment. Keywords: business management, sustainability, responsibility, strategies, entrepreneurship.