Trabajos de Titulación - Extensión Cañar - Administración de Empresas
URI permanente para esta colecciónhttps://dspace.ucacue.edu.ec/handle/ucacue/58
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Ítem Solo Metadatos Desafíos de la gestión de las microempresas del cantón El Tambo en época de pandemia(Universidad Católica de Cuenca., 2021) Quizhpi Zaruma, María Escolástica; Castillo Castillo, Deisy; 030242936-0The Objetive of this study was to anlyze the challenges that micro-entrpreneurs in El Tambo Canton faced during the sanitary emergency generated by COVID-19, where quarntine was established and it forced companies to close their doors maenwhile others had to generate biosecurity protocols, rebrand themselves and implement strategies that would allow them to continue operating during the sanitary cisis. The research was developed under a mixed perspective, cross -sectional desing, and with a quantitative approach; the sample of the population under study was made up of 181 microenterprises where a structured questionnaire was applied The information abtained was used to characterize the aspects that the microenterprises faced and it was possible to evaluate their current situation and the impact that the pandemic generated in El Tambo Cantón. In conclusion, the health crisis had a direct impact on income with the decrease in sales due to the restriction and pause of activities, having to adopt teleworking actions, online sales, promotions, price adjustment,advertising in social networks, strategies that allow businesses to go back to their normar activities and seek their sustainability. Keywords: challenges, microenterprises, health crisis, innovation, strategy
