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Actividad emprendedora de la mujer: un estudio en la ciudad de Cañar
(Universidad Católica de Cuenca., 2022-03-12) Buñay Solano, Elizabeth Consuelo; Ordoñez Gavilanez, Magdalena Emilia; 030242398-3
Female entrepreneurship stands out as an effective means for empowerment development both personal and professional, breaking some of society´s stereotypes and creating a scenario of greater opportunities for women. Taking this perspective, the objective of the study is to analyze the women´s entrepreneurial activity in Canar-Ecuador. This research was carried out under a mixed approach with a descriptive scope and field design; 14 women´s associative community enterprises were taken as the population of the study, a census with the survey technique was applied using a structured questionnaire. The data were analyzed by applying descriptive statistics and the findings show a positive vision of the entrepreneurial activity from the social conceptions of their immediate context, it was said that women have had to face the challenges in a changing environment with resilience under a socioeconomic dynamic that was influenced by the pandemic. Keywords: women, activity, entrepreneurship, canar