“Proyecto de factibilidad para la implementación de la empresa de lácteos "Quesos Saraguros" en la provincia de Loja”

Abstract

This study aims to determine the feasibility of optimizing operations at the dairy company “Quesos Saraguros,” located in the canton of Saraguro, Loja province. This optimization aims to improve the artisanal production process, enhance logistical efficiency, and, above all, reduce production costs. To this end, a comprehensive study was conducted, which included background research, a market study, a technical analysis, a financial study, and a review of the current legal and environmental framework. The market study was quantitative in nature and based on surveys, which revealed an unmet demand for cheese in the canton and surrounding areas, driven by limitations in the current artisanal supply due to production capacity, standardization, and formalization. Therefore, the objective is to increase production by 20% at a competitive price of $7.00/kg. The financial study demonstrated profitability through an initial investment of $83,820.00 (50% financed), yielding a net present value (NPV) of $215,430.12 and an economic internal rate of return (IRR) of 68.4%, which increases to a financial IRR of 128.2%. With a benefit-cost ratio of 1.65, the project ensures capital recovery while maintaining an operating safety margin of 64%, confirming its projected solvency through 2030. Finally, the “Quesos Saraguros” project has proven to be viable from an economic and financial standpoint, establishing itself as a strategic alternative for transforming and innovating artisanal production into a sustainable enterprise that drives local economic development.