Análisis del mensaje de la caricatura política en las elecciones para el alcalde de Cuenca y prefecto del Azuay: Caso de estudio diarios El Tiempo y El Mercurio.

Abstract

This research work considered the historical context of political cartoons in print media of Cuenca from the problem: What is the message of the analysis of political cartoons in the elections of Mayor of Cuenca and Prefect of the Azuay province in “El Mercurio” and “El Tiempo” newspapers? The objective is to analyze the message of the analysis of political cartoons in the elections of Mayor of Cuenca and Prefect of the Azuay province in the newspapers: “El Tiempo” and “El Mercurio”. The methodology applied was the qualitative approach, and the method is the analysis of content. The techniques for the collection of the information were the digital and physical documental revision, analysis of the issues from January to March, as well as interviews made to experts. The research shows that the examined neither envisioned all the political personalities nor gave the coverage to the process as usual, when it is time for national elections.