Análisis de los entornos digitales y su aplicación en la comunicación interna y su impacto en los estudiantes de la Universidad Católica de Cuenca

Abstract

Communication today has evolved, and as never before, is present in all activities of human endeavor, a large part of society is developing and handling a mobile device, a tablet, or a computer perfectly. Therefore, this research work focuses on the management of Facebook as a social network and on the institutional website that are the information channels of the Catholic University of Cuenca in the internal and external environment. This article presents the analysis of the digital environments and their application in the internal communication and its impact on the students of the Catholic University of Cuenca, to demonstrate the technological influence that the institution has to capture the attention of its audience. The research methodology focuses on the descriptive and qualitative analysis that exhibits and defends digital convergence. Analyzing the growth of visits within the platforms already mentioned, this led us to know specific data on the subject of multimedia.