“La dimensión cultural como factor que incide en la confianza del e-commerce en la ciudad de Azogues, Ecuador en tiempo de pandemia del COVID-19”

Abstract

The present investigation focuses on identifying the confidence that the people of the city of Azogues have in e-commerce and, in turn, how it has developed, since in the time of the pandemic the remarkable growth worldwide of this has been observed. element, for this reason a tracking of the art and data collection was carried out in order to propose a method that helps in the acquisition of products or services safely. The research is oriented to an exploratory and descriptive design, as well as being cross-sectional, non-experimental, non-probabilistic and has a quantitative approach. The survey technique was applied and the questionnaire as an instrument to a sample of the Economically Active Population (PEA) of Azogues, where it was obtained that e-commerce grew remarkably in this city, but that there are also concerns in this type of purchases. , for which the BACEC method is proposed for the acquisition of goods and services safely.