Anteproyecto de regeneración a través de la imagen urbana del sector del Mercado 25 de Junio del Cantón Gualaceo

Abstract

The zone where the “25 de Junio Market” of the Gualaceo canton is located has suffered deterioration in the urban image for a long time. It has been affected by factors such as poor street furniture, lack of informative and preventive signals, traffic congestion, and damage to the materiality of sidewalks and streets, among others. At the beginning of the project process, a qualitative methodology was defined based on the components of the urban image. A theoretical framework of reference is created to understand the basic concepts and components of the urban image. Subsequently, an analysis of references about the context is developed; this study will provide project strategies. Once these foundations have been established, data collection and a current analysis of the study area will be conducted, identifying problems and potentialities for the sector. Finally, the conceptualization of regeneration strategies through the components of the urban image will be applied in the place of study. Hence, the urban image problems of the “25 de Junio Market” of the Gualaceo Canton are solved.