Estrategias administrativas para el desarrollo organizacional del sector automotriz, en Cuenca Ecuador

Abstract

The automotive industry currently plays a crucial role within the economic domain of a country or region. That is why companies have found it necessary to implement strategies that contribute to organizational development. This research aimed to identify administrative plans for the organizational development of the automotive industry in Cuenca, Ecuador. The study was conducted used a quantitative, descriptive, exploratory, correlational, cross-sectional, and field methodology. A survey with a 20-item Likert scale was applied to a significant sample of 30 companies in the automotive industry, specifically in maintenance and repair of motor vehicles. The results were analyzed in the SPSS statistical software package, which gave a reliability coefficient of 0.852 in Cronbach's Alpha. A linear regression model was also applied, which resulted in a standardized coefficient Beta = 0.390 and a Sig. = 0.026 for the independent variable, operational strategies, while the other variable was not significant. In conclusion, of the two independent variables considered, only one exhibited a considerable influence on the dependent variable. It indicates that operational strategies play a vital role in the organizational development of companies in the automotive industry.