“Factores que inciden en la productividad de emprendimientos deportivos. Gimnasio DORIAN en Azogues y Cuenca”

Abstract

This research article analyzed the various factors that affect the productivity of sports enterprises, as a case study Dorian Gym in Azogues and Cuenca – Ecuador. The objective is to determine the factors associated with the productivity of sports enterprises through applied research to improve sound decision-making. The research focused on the users of the DORIAN gym branches —which have approximately 1000 customers— obtaining a sample size of 278. The results of this research indicate that the variables Entrepreneurship (0.401**), Diffusion of Innovation (0.389**), and Competitiveness (0.410**) are statistically significant with the independent variable, Productivity. It was concluded that making sound decisions to analyze competitiveness, growing sports ventures, and maintaining constant innovation is necessary for sustainable success in a dynamic and competitive market.