Responsabilidad social corporativa y su impacto en la competitividad de las empresas comerciales de la parroquia de Totoracocha del cantón Cuenca - Azuay

Abstract

This paper examines the relevance of Corporate Social Responsibility (CSR) in generating competitiveness through the adoption of socially responsible practices. The main issue is commercial companies’ limited understanding and adoption of these practices and the lack of awareness of the long-term benefits that can result from their implementation. This study aims to verify the adoption of socially responsible practices in commercial companies in the Totoracocha sector. The methodology is descriptive and cross-sectional, with a quantitative approach, applying the inductive method, using the survey technique directed to the administrative staff of the commercial companies of the Totoracocha sector and using structural equations to establish indicators that allow evaluating the relationships between the independent and dependent variables. The results demonstrate the impact of socially responsible practices on competitiveness and the low adoption of Corporate Social Responsibility practices in the sector studied since these practices obtain average scores.