Propuesta de un proyecto de emprendimiento en enfermería que contribuya a la reducción de la desnutrición infantil

Abstract

Digital technologies have emerged as a promising tool for prevention and promotion in education, providing new opportunities to access information, resources, and support conveniently, personally, and autonomously. The study aims to design an entrepreneurship proposal that contributes to child malnutrition reduction in the Azogues canton by implementing a mobile application called FinDesApp, focused on nutrition education to promote good practices in the population and obtain empowerment in society, and to be a reference in the prevention and promotion of child malnutrition programs. The methodology for designing the venture proposal was through the business profile, which involves a series of steps and analysis to define and plan the entrepreneurship, such as market research, SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, objectives definition, and marketing and production strategies. Its comprehensive, participatory, and sustainable approach contributes to improving the health and well-being of infants, strengthening their ability to make informed and responsible decisions regarding their nutrition and thus generating essential contributions to society and the Ecuadorian health system by reducing malnutrition rates, risk factors, and recurrent infections, among others.