Responsabilidad social empresarial: Caso de estudio en Cbvisión de la ciudad de Cañar

Abstract

At present, companies assume the challenge of high responsibility levels in their practices, considering both social problems and environmental demands faced by civilization today due to the same business activities developed without environmental awareness nor dimensioning their negative impacts. Therefore, it is of interest to know the level of corporate social responsibility of the different companies to promote this type of practice. This research focused on the case of the internet and cable television service company Cb-Visión in Cañar. An exploratory, descriptive, and quantitative approach was used for data collection. A Likert scale questionnaire was adapted for a population of 20 employees at the institution in order to determine the level of commitment and CSR (Corporate Social Responsibility). The research was also complemented with a quantitative narrative analysis through data obtained in an interview with the company manager. The results showed high levels of commitment, but there are also shortcomings in compliance with the human rights of vulnerable groups, a lack of proactive environmental attitudes, being this a common factor in all companies, and the absence of proposals for environmental education and restoration. Keywords: social responsibility, private company, environment