“La inteligencia de negocios y su impacto en la competitividad de las MiPymes de Azogues - Ecuador”

Abstract

Business intelligence supports the basis for a company to be competitive; in the same way, by employing technology and processing information, companies can show a high competitive advantage. In this sense, the research aims to determine the level of correlation of business intelligence with competitiveness in MSMEs in Azogues - Ecuador, through applied research to formulate intelligent business strategies. In addition, the study is established in the scientific method, with a quantitative approach, with an exploratory, correlational, and descriptive scope. In addition, it starts from an in-depth review of different articles through the study of other variables: business intelligence, technology, and innovation, which have a close relationship with competitiveness in the MSMEs of Azogues - Ecuador. By using Spearman's correlation, it was found that there is a relationship of 0.656 between business intelligence and competitiveness. It is concluded that different factors generate greater competitiveness, such as technology and innovation in companies. Business intelligence is considered an advantage in the competitiveness of companies by obtaining strategic, tangible, and intangible benefits.