Sistema de Gestión Logístico para el Proceso de Comercialización del Sector Textil Artesanal del Cantón Gualaceo

Abstract

This article examines the logistics management for the commercialization process of the handicraft textile sector in Gualaceo canton. The first part of this research is descriptive and wants to show the theories and concepts inherent to this vital topic, as well as the existing options for the artisans to fulfill such activities. The second part is quantitative and is based on a survey directed to the administrators or managers of the artisan centers in Gualaceo canton. The survey found that the main difficulties faced by artisans include the lack of specialized personnel, with 68% of responses; the medium/low knowledge of the commercialization processes, with 85% of responses; and the management of payments and collections, with 58% of responses. On the other hand, 45% of respondents indicated excessive bureaucracy in administrative processes, and of these, 53% highlighted the low budget allocated to marketing their products. All the artisans point out the need to strengthen relationships with knowledgeable suppliers in logistics; also, 98% mention that the technological component should be improved by incorporating package tracking systems.