Estrategias de control administrativo que permitan el fortalecimiento de las empresas en el sector industrial caso “MOAR” soluciones industriales en acero en Cuenca - Ecuador

Abstract

This work focuses on developing administrative control strategies that strengthen industrial sector companies through the case study: the company "MOAR" Soluciones Industriales en Acero [Industrial Steel Solutions]. The methodology was based on identifying the company's problems in the Cuenca market. Thus, it was necessary to conduct a literature review that would show the main issues addressed by previous authors. On this basis, the strategic planning process was applied with the application of the organizational diagnosis, the Evaluation Matrix, and Internal and External Factors. Consequently, the structured interview of internal administrative control was applied to all staff part of the company. This resulted in the determination of financial and production areas with lower efficiency. Hence, the administrative control strategies were established by creating a strategic map aligned with the entity's objectives. In conclusion, the company's strategic planning application's validity is highlighted. Its implementation will allow it to generate growth and permanence in the market and position the company as the primary option for its customers.