Estrategias de reinversión para la reactivación económica de almacenes Juan Montero

Abstract

Ecuador has faced significant economic destabilization over the last decade due to two major factors: the April 16, 2016 earthquake and the COVID-19 pandemic. In response to both crises, measures for economic reactivation were implemented. This research aims to determine reinvestment strategies for the economic recovery of “Almacenes Juan Montero,” a business also affected. A mixed descriptive, field, non-experimental, and correlational research approach was employed. The study population comprised 23 companies within the same business sector. Data collection involved the use of a Likert-scale survey, which experts validated. The results were inferred using Kendall’s Tau-C correlation coefficient to measure the variables’ ordinal association and reflect the companies’ inclination for financing through private banks. The determining factor influencing reinvestment decisions is the formulation of investment objectives. The study concludes that increasing liquidity and product diversification are predominant strategies to strengthen economic recovery.