“La prospectiva de los emprendimientos a partir del covid-19 en Gualaceo, Ecuador”

Abstract

The changes and transformations derived from the COVID-19 pandemic on the enterprises in Gualaceo canton led to a rethinking of the traditional business models, where they had to adapt to technological trends not to reduce their income. Thus, this study aims to establish these enterprises’ prospective after the pandemic. A methodology based on an exploratory and descriptive scope was used, with a quantitative approach with transversal temporality and a sample of 209 enterprises in the Gualaceo canton. The results showed that 65% of the entrepreneurs consider that the enterprise provides social recognition and do not evidence financial institution's support. Thus, entrepreneurship is perceived as a viable alternative to reduce the high unemployment rates and the importance of ICTs for developing virtual commerce comparable to traditional marketing methods.