Responsabilidad social empresarial como estrategia de sostenibilidad en el sector metalmecánico en la ciudad de Cuenca-Ecuador

Abstract

The objective of this study is to establish indicators of social responsibility as a sustainability strategy in the metal-mechanical sector in the city of Cuenca. The methodology was based on the identification of the dimensions and factors that contribute to Social Responsibility, for which a literature review was necessary to demonstrate the main points of attention addressed by previous authors. With this, we went on to apply a survey to people linked to companies in the metal-mechanical sector, in order to collect information on how these entities manage the field of Social Responsibility within their organization. This resulted in the establishment of indices for 5 dimensions, of which the dimension with the least attention was the environmental dimension. In conclusion, the metal-mechanic sector has adopted 71.67% of socially responsible practices as a sustainability strategy, the implementation and fulfilment of which contributes to generating growth, efficiency and effectiveness within the organizations, positioning the companies as the main option in the face of all competitors in the target market.