Factores determinantes del éxito de los emprendimientos en el Cantón Cañar.

Abstract

This research aimed to identify the factors influencing the success of entrepreneurial ventures in the canton of Cañar through a mixed, qualitative and quantitative descriptive approach that combined bibliographic-documentary analysis with statistical processing of surveys administered to 100 local enterprises. The results show that, on a personal level, variables such as economic motivation, leadership, academic training, and previous experience are determinants both in the decision to become an entrepreneur and in the ability to manage a business. At the internal level, factors such as strategic planning, innovation, human talent, and formal financial management are consolidated as priority axes for entrepreneurship sustainability. In terms of external factors, market demand and community culture act as drivers of entrepreneurship; However, limitations related to access to diversified financing and the lack of effective support of the entrepreneurial ecosystem persist. It is concluded that the success of entrepreneurial ventures in the canton of Cañar depends on the interaction between individual entrepreneurial capacities, internal business management, and the institutional and social environment. Therefore, it is essential to comprehensively strengthen these factors to ensure sustainability and local growth.