Impacto de la satisfacción del cliente interno de la empresa jean star como estrategia para el desarrollo empresarial post COVID-19.”

Abstract

This research corresponds to the analysis concerning the IMPACT OF INTERNAL CUSTOMER SATISFACTION AT 'JEAN STAR' COMPANY AS A BUSINESS DEVELOPMENT STRATEGY POST COVID-19, aiming to identify such impact. The research employed an explanatory and descriptive approach since all the information related to the subject was collected through documentary review, observation, and survey techniques; the survey was designed using the Likert scale, consisting of a scale from 1 to 5, where possible satisfactory and unsatisfactory answers are shown, thus allowing to obtain a clear relationship between what the internal customer expects and what they actually receive. The sample consisted of employees with at least two years of service, totaling 35 participants. The results indicate that strategies focused on job satisfaction positively impact post-pandemic times, enhancing those directly related to internal customer satisfaction. Correlational analysis, conducted through hypothesis testing, indicates that the variable ‘positive labor changes’ influences the business development of the 'Jean Star' company.