Análisis de la Responsabilidad Social Empresarial en el medio ambiente de las empresas de sector comercial: Caso aplicado en la ciudad de Cuenca – Ecuador.

Abstract

This research highlights the significance of Corporate Social Responsibility (CSR) in environmental care— a practice that companies are beginning to recognize as an act of awareness and a competitive advantage. In Cuenca, several organizations have implemented strategies to reduce their environmental impact. This research aims to analyze how three companies in Cuenca—Italimentos, Coral Hipermercados, and Cervecería La Paz—carry out environmental CSR practices. Through case studies, documentary research, and observation, the initiatives of these companies and the benefits derived from implementing environmentally friendly strategies are examined. The results show that by incorporating practices such as reuse, reduce, and recycle, companies not only improve their public image but also generate additional income by reusing previously underutilized materials. This environmental collaboration not only has a positive financial impact but also contributes to the companies’ satisfaction by aligning with the values of the community and the environment. The study also emphasizes the importance of educating business leaders to foster a social responsibility culture beyond mere regulatory compliance. Thus, a genuine commitment to environmental and social well-being is promoted, strengthening both the sustainability and community impact of organizations.