“La transformación digital como factor de ventaja competitiva en MiPymes de Azogues-Ecuador”

Abstract

Currently, most companies have chosen to transform digitally despite the fact that, in previous times, digitization was seen only as an aid to increase productivity and income. The purpose of this research is to determine the level of association between digital transformation and competitive advantage in MSMEs in Azogues-Ecuador, taking into account that today it is a fundamental requirement for companies to continue competing in the market in which they operate. they find each other. It can also be stated that the digital transformation has been of great help in coping with the COVID-19 pandemic in companies that already most of them market their goods or services through the different digital platforms and others worked through teleworking, technology is a very useful tool since it helps to meet the needs of the consumer and provide a good or service that meets their needs, it is also mentioned that a company that wants to remain in the market must innovate and digital transformation is a way to do it.