Evaluación del cumplimiento de la ordenanza de rótulos publicitarios en edificaciones patrimoniales de Azogues - calle Simón Bolívar

Abstract

AZOGUES CITY, WAS CONSIDERED AS ECUADORIAN CULTURAL AND URBAN HERITAGE BASED ON IT´S CONFORMATION OF THE HISTORIC DOWNTOWN AND PROTECTED AREAS SUCH AS IT´S BUILT HERITAGE, NATURAL AND CULTURAL ENVIRONMENT OR URBAN AND ECONOMIC SOCIAL FACTS. IT´S BUILT HERITAGE HAS SEEN AFFECTED ITSELF BY RISING UP COMMERCIAL ACTIVITIES, AS A RESULT, IT PROMOTES THE MASSIFICATION OF BANNERS OR ADS THAT POLLUTE IT´S URBAN SCENERY. FACING UP THIS PROBLEMA, WE PLAN A DIAGNOSIS INTO HERITAGE BUILDINGS CONSIDERED AS VULNERABLE, WHICH ARE GOING TO BE ANALYZED, COMPARED AND EVALUATED. FOR THIS PURPOSE, WE USED REGISTERS IN ORDER TO MEASURE IT´S ACCOMPLISHED LEVEL ACCORDING TO THE PERCENTAGE OF THE ORDINANCE WHICH CHECKS THE INSTALLATION, SET AND CONTROL OF OUTDOORS ADS AND BANNERS AROUND AZOGUES, SIMÓN BOLÍVAR STREET DELIMITED AREA. THIS STUDY DETERMINED THAT THE CURRENT ORDINANCE LAW HAS A NON-ACCOMPLISHMENT HIGH LEVEL OVERCOMING THE 50%, PLANNING BRIEFLY COMMON PROBLEMS AND IT´S POSSIBLE SOLUTIONS.