Niveles de desempleo y pérdida de competitividad en la industria ecuatoriana post pandemia

Abstract

This research aims to analyze the unemployment levels and loss of competitiveness in the Ecuadorian industry post-pandemic period 2021. A theoretical, synthetic-analytical, and inductive-deductive method was used to meet this objective, with a descriptive scope and a mixed qualitative-quantitative approach. Qualitatively, a literature review was used, while quantitatively, a survey was applied to 225 industrial companies in Cuenca; the technique and instruments are the survey. The results of this study revealed that companies had reduced their post-pandemic workforce, and to increase their competitiveness, companies have implemented the following strategies: teleworking modality, online sales, marketing strategies, and salary reduction. Thereby, they have achieved the reactivation of companies and recovery of sources of employment.